We have already discussed the importance of using social media in marketing real estate. Today we’d like to add that an important part of any real estate social media marketing campaign is using property widgets.
Property widgets are dynamic buttons that you can place online to showcase and promote your listings. A property widget is an excellent teaser – it shows just enough to entice people and make them want to click on the widget, which then takes them to your agent website.
At Real Estate Sites, we deeply believe in utilizing social media marketing as much as possible. Therefore, we automatically create an RSS feed for your listings. This enables you to build property widgets and post them to your blog, to micro blogging sites such as Twitter, and to social networking sites such as Facebook.
Because RSS is dynamic, and changes whenever you change your listings or add a new listing, your widget will automatically reflect that – the widget gets updated whenever you add or remove a listing.
By adding a property widget to your various social media outlets, you can create more awareness around your offerings, strengthen your brand, and drive highly targeted traffic to your agent website.