Blogger Steve Pacinelli of the Tech Savvy Agent writes that, “A lot of people like to search for homes whenever it is convenient, which may mean they are standing in line at the store, riding the bus, or sitting on their couch. Depending on where they are they may not be viewing listings from a computer, but instead they are looking on their smartphone or tablet.”
“If your website or listing isn’t optimized for these users, chances are they won’t look at your listing for very long. Pages that haven’t been optimized are make it difficult to see pictures, read descriptions, click on links to other homes, or navigate menus. Majority of people prefer something that works simply and smoothly, and if it doesn’t, they aren’t going to bother with it. If you make sure that the listings on your site are viewable for mobile users, you will in turn get more people viewing your listings.”
Simple, but true. One Google statistic says that searching for local businesses is the #1 way people smartphones. And yet far too many agents who have a presence online do not carry through and make sure that online presence is equally attractive and usable from a smartphone.
Real estate mobile websites are customized and optimized for viewing on mobile devices. These mobile sites provide visitors with the same information and visibility as your full website, but without clunkiness. Viewers have the option to click a link and view your full website, should they wish, when this is done correctly.
Adding this technology does not have to cost you anything. With Properties Online, there are no additional monthly charges for mobile websites – they are included free with traditional agent, broker and property websites.
If a client visits your website from their iPhone or Droid, they will automatically be redirected to your new mobile website that has been specifically designed for their mobile device. Test it now by visiting 77main.isforsale.com now from your smartphone.
According to Mobile Marketer, 70% of all mobile searches result in action within 1 hour. Make sure your property websites can produce those results.