High Country Realty of Blue Ridge, Georgia reported an astonishing 49% annual increase in housing sales at the end of 2011, a remarkable feat given the current economy. In an interview with RISMedia.com, the Caldwell Banker agency attributed its success to mobile information technology.

“Today’s real estate consumer has demonstrated they have a strong desire to work with real estate firms that are willing and able to supply real time information about real estate,” said High Country broker/owner June Slusser. “We took the stance we were going to be the company that provided more knowledge to consumers than anyone else.”

High Country accomplished its goal by focusing on mobile tools that allowed agents to respond to seller questions and buyer queries immediately and provide maximum information instantly via smart phone. Real estate customers responded enthusiastically both to the convenience of mobile communication and to the depth of information they were able to tap into via mobile real estate tools.

The exponential growth in the popularity of smart phones is making mobile real estate tools an essential addition to the modern Realtor’s tool bag. Mobile technology offers real estate agents and their clients speed and flexibility not available on any other marketing platform. Here’s a rundown on some of the most popular real estate mobile tools:

  • Mobile listing domains allow customers to access listing domain pages from their iPhone or Droid.
  • A mobile version of your real estate sites allows your customers to access all of the information available on your website via their smart phone. Mobile websites are specially formatted for mobile access to ensure easy of use and connectivity.
  • QR Codes allow consumers to obtain information with a wave of their smart phone. Using QR codes, real estate agents can provide clients with detailed listing information, documentation and virtual video tours of their listings.
  • Mobile GPS apps can be used to send clients reliable directions to property sites.

If you have yet to take advantage of the significant benefits mobile technology offers members of the real estate community, Properties Online can bring you up to speed.

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