Facebook’s move to its new timeline format requires a little getting used to, but Timeline’s visual emphasis actually works to the advantage of real estate professionals. Adding property listing photos to your Facebook updates and featuring Virtuet videos of new listings on your Facebook business page will enhance the attractiveness and professional appearance of your page in the new format. Unfortunately, reaping the greatest benefit from your Facebook business page will now require regular tweaking which means real estate agents should expect to spend more time on Facebook maintenance than they did before.
In our last post we noted the importance of creating a strong cover image for your Facebook real estate page. Today, we share more tips geared to help real estate agents make the most of Facebook’s new timeline format:
- In the timeline format, cover photos are essentially banners that stretch horizontally across the top of the page. To prevent image distortion when converting a photo to a Facebook business page cover, choose a large (greater than 851 x 315 pixels), horizontally-oriented, high-resolution photo.
- In Timeline, access to custom pages is hidden under the cover image where few Facebook users are apt to find it. To compensate, you may want to link Facebook updates back to similar information on your website.
- You can break up Timeline’s 2-column layout and highlight new or important information by clicking the star at the top right of the update box which will stretch the entry horizontally across both columns (like the cover). (Mouse over the area if you don’t see the star.) The effect will only last 7 days before the post reverts to the standard 2-column layout. It’s a handy way to highlight new information without worrying about updating old posts as they move down the timeline.
- Because of the conversion factor, any information that you want to remain highlighted or at the top of your timeline will need to be reposted or re-featured once a week.