Real Estate Flyers That Work

These days, a big chunk of your real estate marketing activities is done online. Savvy agents are using agent websites, single property websites, blogs and social media to market their services and their listings.

These days, a big chunk of your real estate marketing activities is done online. Savvy agents are using agent websites, single property websites, blogs and social media to market their services and their listings.

But offline marketing is still important. In fact, marketing is never about just one medium. A good marketing campaign utilizes many different mediums to generate many different leads, then nurtures them until they are ready to become clients.

Which brings us to the topic of real estate flyers. No doubt, real estate flyers, when done right, can be a low-cost and highly effective real estate marketing tool. Follow these tips to get the most out of your real estate flyers:

1. Full color flyers on a glossy paper look significantly more professional than black and white flyers. It’s also important to use high quality images in your flyers.

2. When designing the flyer, try to convey the look and feel of the house through the flyer’s design and colors.

3. Each flyer should include easy-to-read bullet points highlighting the benefits of each property. You should always highlight benefits rather than features. For example, instead of “large grassy yard” say, “the large grassy yard is great for children and perfect for outdoor entertaining.”

4. A single-page flyer is almost always preferable to a multi-page one.

5. Make sure your contact information is easy to find, and include a way to directly track flyer performance, such as a specific phone number or a code.

One of the best ways to distribute real estate flyers is to print them in bulk and insert them into local newspapers. This is more affordable, and at least as effective, as direct mail.

Why You Need an Agent Website

An agent website is one of the best tools available to you for establishing yourself as a real estate expert.

An agent website is one of the best tools available to you for establishing yourself as a real estate expert.

Think about it: as more and more people are starting their search for a home online, and as more and more people expect professionals to have a web presence, you simply can’t afford NOT to have a website.

If you don’t have a website, or if you have a poorly designed agent site, many potential clients will immediately dismiss you as “not serious,” “unprofessional” or as a non-savvy realtor.

In fact, this is true for any small business these days. Regardless of how small a business is, it should have a website if it is to be taken seriously by customers.

The good news: creating a website today is much easier, and certainly more affordable, than it used to be just a decade ago. Reputable real estate website providers such as Properties Online enable you to create a professionally designed, affordable agent website with all the tools you need in today’s technology driven market, including SEO tools, social media tools and more.

Think about your real estate site as your digital business card, or your online portfolio. An agent site provides you with an excellent way to prove to prospects that you are everything they’ve been looking for in an agent – that you are savvy, experienced, knowledgeable, and not afraid of leveraging technology as a marketing tool.

E-mail Tips for Real Estate Agents

Email can be a great marketing tool for realtors. Sure, our main focus these days is on the Internet, and this includes having a high quality agent website filled with valuable information, and on using social media tools to connect with clients and prospects and to establish yourself as a real estate expert. But you shouldn’t neglect email – it’s still an important communication tool for most people and can definitely help you market your real estate business.

Email can be a great marketing tool for realtors. Sure, our main focus these days is on the Internet, and this includes having a high quality agent website filled with valuable information, and on using social media tools to connect with clients and prospects and to establish yourself as a real estate expert. But you shouldn’t neglect email – it’s still an important communication tool for most people and can definitely help you market your real estate business.

A few email tips for realtors:

1. Add a link to your website and to your social networks to your email signature. You probably send out many emails per day. Each such email can serve to effortlessly market your agent site if you simply include a link in your email signature.

2. Use email to stay in touch with prospects and with clients. Having someone in your database is worthless if you never communicate with them. Send your contacts periodic updates on the real estate market, tips on home buying and selling, and even personal notes on birthdays and anniversaries.

3. Don’t overdo it. While staying in touch is important, you should remember that your clients and prospects are just as busy as you are and space out your communications with them so that they are never seen as spam. Keep your messages short and clear, avoid attachments, and write short, catchy email titles that will entice your recipients to click through and read your email.

4. Automate your email marketing. If your contact list contains more than a handful of emails, keeping in touch with all of them can be very time consuming. Invest in an affordable email drip marketing system that would enable you to effortlessly keep in touch and stay top of mind with your contacts.

Real Estate Market Update

Is now finally the time to buy a house? In many ways, and in many local markets, the answer seems to be a resounding yes. Home values in many markets have plummeted back to 2003 levels, fixed mortgage rates are near record lows, and the much anticipated economic recovery seems to be underway.

While now is generally a good time to enter the real estate market, unemployment rates are still high, and obviously it doesn’t make sense to take a mortgage unless you’re fairly certain that you are not going to be laid off. So the question of how secure your job is becomes a major factor.

In addition, it’s important to realize that although the housing bubble has burst in most US markets, there are still some local bubbles around the nation, so if you reside in one of them, it may still be prudent to keep waiting. A good way to determine whether your local real estate market is still in a bubble is to look at the rent ratio – the higher it is, the more cautious you should be.

The bottom line: the housing market is not detached from underlying economic factors such as growth in jobs, growth in output and rising consumer confidence. Watch for those, as well as for the rent ratio in your community, and take into account the stability of your own job. All of these factors should be considered before you decide whether now is a good time to enter the real estate market. From where we are, all of these numbers look positive – but the ultimate decision should of course be yours and based on your individual situation.

Home Staging Tips

Staging your home prior to showing it increases the likelihood of a sale, even in a buyers’ market. It reduces the time the home spends on the market, helps to justify the asking price and it can also prepare you to the move, because a big part of home staging is organizing and decluttering.

Whether you do it by yourself or hire a professional, here are a few simple home staging tips. These are basic tips – in a buyers’ market you may need to go through more trouble, including some basic remodeling.

1. The most important home staging tip is “look at your house through the eyes of a potential buyer.” Your beloved knick knacks will be no more than clutter to a buyer. A little grime in the bathroom? HUGE turnoff for a buyer. And that red dining room wall that you love so much? Remember that most buyers prefer neytral colors.

2. The exterior of the house needs to be staged too. This includes painting if needed, mowing the lawn, and in general making sure the house has great curb appeal.

3. Entryway needs to be open, well lighted and free of clutter. A simple way to immediately transform your entryway is to replace the worn welcome mat!

4. Clear the living room and dining room of family photos and personal items. These convey a message of “I live here, you don’t” – but you want buyers to be able to imagine themselves living in the house. If the room is too crowded, move some of the furniture into the garage. You want it to look spacious and inviting.

5. The kitchen and the bathrooms absolutely have to sparkle. Any hint of dirt or grime in these rooms is a huge – HUGE – turnoff. Make sure counters are completely bare except for a few decorative items. Place al personal items in drawers and place fresh plush towels and flowers on counters. If your bathroom fixtures are outdated, replace them with sleek and modern fixtures

6.  To make bedrooms appear spacious and comfortable, remove any furniture that clutters the room and most personal items such as photos and knick knacks; remove at least half of your clothes from the closets and pack them (you’ll need to do this soon anyway!) and make sure the bed is perfectly made with high-quality linens.

Generally, when staging a home, you need to keep these words in mind: VERY clean, uncluttered, well lighted, spacious and comfortable. If you can manage to do this in every room of the house, your chances of selling it quickly, for the asking price or more, will be significantly higher.