Properties Online Incorporates QR Codes into their Website Builder Software
QR Codes, short for Quick Response Codes, have been quite a hit overseas for some time now but are just starting to make some noise in the US real estate marketing arena. A recent study by Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015. With mobile traffic on the rise and projected to surpass desktop browsing in less than 5 years, QR Codes are a quick & easy way for real estate professionals to drive mobile traffic to their website. Real estate professionals can take advantage of this free and innovative way to promote their listings by adding these codes to their business cards, flyers, newspaper ads and more. It takes only seconds for a smart phone to scan the code and redirect visitors to a website with additional details and photos of a property listed for sale.
“QR Codes are a great way to drive mobile traffic to our users’ websites.” says Amanda Cornelius, President and CEO of Properties Online, LLC. “With our new system we can save our users time by creating the QR Codes for them. All the agent has to do is save the QR Code and incorporate it into their print marketing efforts.”
The QR code creation process is very simple. When a Properties Online user creates a Listing Domain website or adds a listing to their agent website, a QR code is automatically created for that listing. Properties Online takes the QR code one step further with a built in tracking system that allows users to track and quantify the number of visitors each QR code has driven to their website.
Some companies are charging a monthly fee for this service but Properties Online has chosen to offer this as an added value service to their over 20,000 users. In February the company plans to print the QR Codes on their Domain Rider signs for a nominal fee. Also in February Properties Online will be releasing a new flyer builder program allowing real estate professionals to create print quality PDF brochures for each listing complete with QR code. Because not everyone has a smart phone, it is important for agents and brokers to include the direct URL of the property, i.e. 555MainStreet.com or 555Main.KimAgent.com. Properties Online includes Property Specific URLs with their Listing and Agent website products.
About Properties Online:
Properties Online is dedicated to helping real estate professionals grow their business by offering innovative and invaluable technology tools with a smile. With a user base of over 20,000 real estate professionals, Properties Online products and services empower agents to efficiently expand their business while generating more traffic and leads. Their web-based software is extremely easy to use and makes creating a website, a flyer or a video simple and fun!