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Real Estate Agents Gain Favor with Home Sellers

A recent poll conducted by an online marketing solutions provider HomeGain revealed that home sellers are better able to sell their home using a real estate agent than by selling on their own – by 120 percent!

What Does the Average Home Buyer Look Like?

400 homeowners responded to the poll, with some 79% stating they had used an agent and 21% having attempted to sell on their own.

Further results showed that approximately 66% of surveyed homeowners who used the services of an agent managed to sell their home, while only 30 percent of those who attempted the FSBO (for sale by owner) route were successful.

Among those unsuccessful selling on their own, 22% eventually hired a real estate agent, with 55% of those homes eventually selling.

In the 20 years between 1991 and 2011, the percentage of home sellers who choose an agentover FSBO has increased 10% (from 77% to 87%). Additionally, the typical FSBO home sold for approximately $65,000 less than an agent-assisted home sale. And that is good news for agents.


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