Video usage in real estate marketing in rising to the top of every agent’s must-have list. And flying next to it: Drones, which are providing interesting new opportunities for area realtors to rise-above the competition with cutting-edge videography and aerial photography services. The best news? New legislation is making it increasingly easier for you to put drones to work for your business.
Clear Skies Ahead
In June 2016, an FAA ruling cleared the way for a much easier path to commercial drone operation. No longer requiring a manned pilot’s license, the drone flight certification process has become much more straight-forward, requiring a knowledge test every 24 months and adherence to flight restrictions, such as flying over people, at night, and beyond visual-line-of-sight.
As Drone Usage Grows, Rules May Evolve
Though the path to drone flight certification and regulations is easier, the National Association of Realtors is continuing to push for additional changes, such as participating in Federal Aviation Administration rule-making committees in hopes of opening more opportunities for realtors.
Among them? Flights beyond visual line of sight, crucial for shots of large buildings and tracts of land which cannot be traversed by foot. Also, permitting drone flights over people, where many opportunities exist such as the creation of neighborhood and area amenity marketing materials.
More Affordable Technology and Trimmings
As drone technology continues to improve and come down in price, realtors are jumping on board. Even insurers are offering specific coverage for drone pilots who utilize drones at a lower frequency. Such policies allow these pilots to save a buck on insurance with a bit of additional safety training and corresponding certificate. This is making drones ever more affordable for the everyday agent.