The 2012 Real Estate Connect conference is currently underway in San Francisco, and it will be interesting to see which new technology tools receive the nod as this year’s best when the annual Innovator Awards are announced.
Now in its 16th year, the Inman News-sponsored national real estate conference draws thousands of real estate leaders and professionals to discuss new real estate trends and technology. The theme of the 2012 San Francisco conference, “Better Market, Better Tools, Better Practices,” promises to produce a wealth of insights into how real estate technology can be leveraged to grow market share and profits.
A staple of Real Estate Connect, the Innovator Awards honor new technologies and ideas that maximize productivity, efficiency and transparency in the real estate industry. Among last year’s outstanding winners were:
- Down Payment Resource by Workforce Resource LLC was selected the Most Innovative New Technology of 2011. The web tool helps eligible home buyers purchasing eligible properties find government-funded programs that offer down payment assistance and rehab loans.
- The Corcoran Group of New York City was recognized for its use of Foursquare to promote its agents as neighborhood real estate experts.
- Realtor.com’s android app won the 2011 award for Most Innovative App. The versatile app includes an Area Highlighter that allows users to draw their target search area on screen, a widget that locates nearby homes for sale and neighborhood open houses, and Google Street View integration which provides a bird’s-eye view of the surrounding neighborhood. Judged particularly helpful was the private voice notes feature that allows users to record comments and transmit them to their real estate agent.
- SocialBios was awarded Most Innovative Real Estate Startup last year. Developed by Move Inc. but acquired by Realtor.com last July, SocialBios provides integration tools to connect websites with social networks.
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