New to video real estate marketing? You’re moving in the right direction. 60% of consumers prefer video when seeking online information. In the real estate industry, video listings net 403% more inquiries than those without. But you’ll need the right real estate video tips to ensure success.
What Video Marketing Tactics can Help You Gain an Edge on the Competition?
– The right location.
Placing a listing video on your agency website is a no-brainer. But outside of that, YouTube is the ideal locale. Google searches pull from YouTube. (FaceBook does not do this.) From here you can embed on other social platforms.
– The right content.
Beyond listing videos, you’re efforts will best be spent on ‘evergreen,’ hyper-local content: Content you can use and re-use for at-least 2-years. Think agent/agency promos and neighborhood reviews that showcase your expertise to earn the best ROI.
– The right look.
Leading real estate video tips point to the need for professional-quality content. A shaky selfie won’t suffice. These videos will be a representation of your skills. Luckily, with a decent phone/camera and Properties Online’s latest video builder tool, free with the POL family of products, you’ll be rapidly on your way to achieving stellar video results.
Simply upload content, indicate your preferences, and your video will be automatically built and syndicated to YouTube, alongside a non-branded IDX-compliant version for your local MLS.
– The right frequency.
Develop a content schedule, uploading at least one video per week to ensure success. This gives you time to create content, while expanding your online marketing reach. Ideas include:
Agent introductions
Recorded buyer/listing consultation presentations
Community videos
Local amenities tours
School interviews
How-to’s
Top-10 lists
Internet video traffic will account for 82% of consumer internet traffic by 2021. Do you have the real estate video tips you need to stake your claim in this new frontier? Find the tools and technology you need for success on Properties Online today.