Real estate videos are hot! They are one of the fastest growing marketing trends for real estate professionals. Perfect for a social media and for an Internet savvy generation, real estate videos provide buyers with a rich experience, they beautifully capture and highlight each listing, and – when included in a single property website – they deeply impress sellers and help you win listings.
Here are our must-dos for creating a great real estate video:
Keep it short
Attention spans on the Internet are SHORT. People are busy and don’t have time to watch anything that’s longer than a couple of minutes. The ideal real estate video is about one minute long.
Add a soundtrack
The right soundtrack gets people in the right mood and will help them enjoy the visuals included in the video.
Include still images that highlight different angles
The idea is to get an almost three-dimensional feel of the house, and including a sequence of photos of the same room taken from different angles is a great way to achieve that. The real estate video software will create smooth transitions between the photos and zoom in/out effects, so you don’t need to worry about that.
While you shouldn’t include too much text in a real estate video – after all, this is about visuals, it’s important to include a few captions that highlight the most important information you would like to share about the property.
Most importantly, don’t forget to have fun! Creating a real estate video is a wonderfully creative process, and one of the best ways to truly showcase a property. The final outcome is always so exciting to watch. Play with your options, have fun, write short descriptive captions, and the end result will be fun to watch and to share online.