A single property website used to be one of those “nice to have” things that only the especially savvy realtors use. Not anymore: as the Internet plays an increasingly bigger role in the home buying and home selling process, more and more sellers – and buyers – are expecting to see a listing website.
A listing website is a Web page that is dedicated to a single property, or a single listing. It’s a wonderful way to present a property, because it creates a one-stop place where all the relevant information about a property, including photos, neighborhood photos and even disclosures, can be found.
Single property websites are very easy to find online, because their URL usually contains the property’s physical address, which means that when someone searches for the address, the single property websites will likely be the first result they see.
Sellers are expecting you to create a single property website for their listing because they see it as something “extra” that you are giving them – as going above and beyond. Most don’t realize just how affordable listing websites are for agents, and how easy they are to create, because they look so professional!
The best thing about a listing website is that you can create a demo site before winning a listing, present it to the sellers, and then- after that beautiful website helps you secure the listing – you can go ahead, pay, and take it live. The site will stay up for a full year, and will include built-in, easy to use tools for sharing properties on a wide range of social networks.
Savvy sellers expect their agents to be savvy too, and this means knowing how to leverage every possible online tool to help them sell their home quickly and effectively.