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Setting Goals for Your Real Estate Business

Maintaining business momentum and achieving new successes – your real estate business needs both. Setting goals for your real estate business is a simple but effective way to keep you on track, capitalize on the wins you’ve made, and strive for more – more leads, more clients, more listings, more home sales, more income. You set the goals. Let your ambition lead the way. Your goals will help you to measure your progress.

Whether your goals are short or long-term, you’re chances of reaching them increase when you name them and specify a plan of action, in writing. Your motivation, which probably lags from time to time like mine, can be given a major boost with some careful goal planning. It’s a great way to get inspired.

Check in with yourself on a schedule – daily, weekly, monthly, whatever suits you – and see how your goals are tracking with the specific action steps you laid out when you wrote them down. This will highlight any roadblocks and provide great motivation as you start to see things moving along.

Try not to get stuck if things don’t go exactly to plan. Successful business people – real estate agents, brokers and others – all share the ability to be flexible and quick to respond to change. The ability to be agile will aid your goal setting tremendously.

Not sure where to start with your own goal setting? Well, NAR statistics tell us that both home buyers and sellers wish the agents they worked with were quicker to respond to their queries. Seventy-seven percent of sellers expect a response from their agent within 30 minutes and 88% of buyers expect a response from their agent within 1 hour. But the vast majority of agents don’t live up to that expectation. Do you? If not, there’s your first goal!

Technology can be a huge enabler of your goals. For instance, investment in mobile technologies can dramatically increase your response time, and automated systems can reduce or eliminate a lot of the demand and hassle involved.

Then there are actual goal setting and tracking software programs you can use online.

Declare-it will assist you in creating, tracking and being held accountable to your goals, and develop a support system. is a rewards-based system that provides a complete and comprehensive system designed to keep you motivated and organized so that you achieve your most important goals. is a free online tool that helps you set your goals, manage your tasks, build new habits and stay accountable. promises to help you set your goals, plan faster and accomplish more.

Good luck!



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