The short answer, YES! And here’s why …
The integration of videos on your website is a great way to attract more users, and get higher user engagement. Websites with videos also rank higher in search results. Videos are also among the top-performing content when it comes to user engagement. They also help boost sales by helping users understand your company, brand, and service.
73% of homeowners say they’re more likely to list with a realtor offering video, yet only 14% of real estate professionals currently create listing videos*.
Real estate videos are one of the fastest growing marketing trends for real estate professionals. Perfect for a social media and for an Internet savvy generation, real estate videos provide buyers with a rich experience, they beautifully capture and highlight each listing, and—when included in a single property website—they deeply impress sellers and help you win listings.
Here are our MUST-DOS for creating a great real estate video:
Keep it short. The ideal real estate video is about one minute long. Attention spans on the Internet are SHORT. People are busy and don’t have time to watch anything that’s longer than a couple of minutes.
Add music and voice-over tags. The right soundtrack gets people in the right mood and will help them enjoy the visuals included in the video. Choose a video builder that includes voice-over tags for that added personalization.
Add captions. While you shouldn’t include too much text in a real estate video (after all, this is about visuals), it’s important to include a few captions that highlight the most important information you would like to share about the property.
Most importantly, don’t forget to have fun. Creating a listing video is a wonderfully creative process, and one of the best ways to truly showcase a property. You won’t believe how easy it is!