Should Your Real Estate Video Try to Go Viral?

Taking center stage in today’s video usage in real estate marketing tips and tricks: Viral real estate videos. Done correctly, viral videos can help you reach your target audience in a different way, drawing in clientele through an uptick in shares, and building your brand and reputation.

Coming Up with a Theme
Viral videos take common topics, but apply an amusing or funny perspective to addressing them, such as…

• A song parody.

• A short movie of a luxury property.

Animated videos of property/area history.

• Neighborhood tours made interesting.

• Celebrity client testimonials.

• Funny web video series, such as ‘A Day in the Life of…’

• Hideous property montage (you’ve listed and sold).

Re-enactment of funny/memorable/uncomfortable situations.

• Provocative commercials that entice potential clientele to see a property or use your services.

Feel ‘Viral Fever’ Coming On – Not So Fast
With video usage in real estate marketing, always remember to use good judgement when creating your video. Offensive or off-color video can give a bad impression of you and your brand – which as expected, will spread like wildfire – and backfire. If you’re not sure of your idea, ask a colleague you can trust. Remember: The goal is to create business, gaining the most out of your video investment.

Remember, the Best Viral Real Estate Videos Are…

Funny
The easiest way to go viral – albeit with the right style of language, content and humor.

Creative
The most respected way to get attention, creative titles (optimized for quick retrieval) make your competition wish they’d dreamed-up the idea first.

Short
Less than 5 minutes. Your company’s branding and logo should likewise make a short, subtle appearance.

Provocative
Yet with the industry’s conservative persona in-mind.

Memorable
Like the viral video, “Gangnam Style.”

Sick of the same old, same old? Create a marketing epidemic. Take advantage of viral video usage in real estate marketing with the help of Properties Online today.

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At Properties Online we are dedicated to helping real estate professionals grow their business by offering innovative and invaluable technology tools with a smile. Our web-based software is extremely easy to use and makes creating a website, a flyer or a video simple and fun!

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