If you’re using social media to promote your real estate business, that’s great! Congrats on being sophisticated enough to use a widely available marketing tool that can make a real difference in terms of building your brand and connecting with prospects and clients. You should however realize that when it comes to social media, there are definitely a few unspoken rules that you should be aware of. Here’s a list of social media Do’s and Don’ts:

DO Use Social Media to Interact

Social media is, above all, about interacting. If all you do on your social media channels is broadcasting, meaning you just broadcast your own links and opinions but never interact with others, then you are missing out on the most important aspect of social media, and your social media campaign will be significantly less effective. It’s called social media for a reason – it’s all about socializing.

DON’T Spam!

One of the most annoying uses of social media by inexperienced users is to use social media to spam other people. For example, there are countless Twitter accounts who are created for the sole purpose of following the maximum amount of people Twitter allows at a time (2000) and spamming them with the message “Check out our website!” We always wonder about the people who do this – do they really believe that anyone would actually go and check out their website? This type of “social” media activity is in fact anti-social and is a waste of time for everyone, including the spammer.

DO Follow People of Interest

When you create a Facebook account or a Twitter page, do follow people and businesses who are of true interest to you and are related to your area of expertise. For example, on Twitter it’s perfectly fine to follow people from your immediate area, or to set up a search for people who mention that they’re looking for a house in your area and follow them.

DON’T Play the Numbers Game

Lots of social media users get caught up in a “numbers game,” where they feel pressured to have as many followers as possible. But a lean social media account, where you have a handful of followers who are truly interested in what you have to say, is far superior to an inflated social media account where you’ve used automatic following tools to follow thousands of people, got thousands of follow-backs, but none of these followers listens to what you have to say, becuase all they’re interested in is having lots of followers.

DO Be Polite

The number one rule of social media: even though you’re on the Internet, you are interacting with real people. Be as courteous and polite as you would be if you were interacting with those people face to face.

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