Social Media Stats You Should Care About: Facebook (Part 1)

Welcome to Part 1 of a 3-part series on social media statistics. As we’ve discussed in previous posts, your online presence, such as your property website, is important. Social media is a critical tie in. Check out some of these stats and you’ll soon see why not participating means you’ll be left behind.

Facebook’s rise never ceases to amaze us – it went from a net income of $229 million in 2009 to a cool $1 billion last year. It is the world’s most popular social network, currently with some 845 million active monthly users, making some 100 billion connections. 425 million users globally access Facebook from their mobile phones.

North America has the second highest percentage of active Facebook users (after Asia), with more than 50% of its population on the site. More than 174,500,000 Facebook users live in North America!

Facebook users are 57% female and 43% male. They upload 250 million photos every day, and spend an average of 20 minutes at a time on the site. That Facebook thumps up ‘Like’ button? It’s clicked 2.7 billion times a day (make sure some of those ‘Likes’ belong to your business page!).

RE Business Pages

Facebook is much more than a fad. It provides a fantastic, FREE opportunity to connect with potential clients, buyers and sellers, to promote your brand, business and listings, and to share knowledge with a network that grows all the time.

We’ll see you again soon for Parts 2 & 3 of this series, where we’ll look at Twitter and LinkedIn.

By Jess Maria

Jessica Maria is an avid business and lifestyle writer on subjects ranging from technology to real estate to immigration. Her work has appeared in magazines in the United States, New Zealand, Australia, the UK and the UAE. She lives in California’s wine country, with her husband and two young sons.