Words have power, effecting your persona, sales and growth. The right words help your real estate marketing content stand out – the right way. They keep digital content from ending up kissing cousins with file 13, and print work out of your prospect’s stack of puppy poopy papers. Is your content good, or garbage-worthy?
How can you keep your marketing out of the proverbial compost? With these common sense real estate business tips:
- Pick up a book.
To be well-written, you must be well-read. Crack open a book and munch lunch with “Everybody Writes” by Ann Handley or “Epic Content Marketing” by Joe Pulizzi to start – and make reading a habit.
- Don’t pull it out of your…
Practice writing, gathering your thoughts on post-its, napkins, a smart device, or computer before putting them into print. This will help you develop rhythm, voice, and style. Great writing takes work.
- Be short-winded.
Witty as you may be, clients don’t want to waste their time reading unnecessary material. A key facet of great content is tightening – like you try to do at the airport with your free carry-on bag.
- Use your noodle.
Research and think things through before publishing or posting to social media – hastily created content may come back to bite you in the butt.
- Recognize when you don’t “have it.”
It’s nothing to be embarrassed about. Knowing your own strengths and weaknesses is among the most essential real estate business tips. If that’s you, hire someone. Ghostwriters can really help you pull your thoughts together and make something spectacular, turning individual and team ideas into blogposts, and churning out content faster.