Posts Tagged as 2018 Real Estate Trends

Real Estate Home Sales Are Hot! What's Up for the Rest of 2018?

Real Estate Home Sales Are Hot! What’s Up for the Rest of 2018?

What’s driving today’s real estate trends? Driven by low home inventory, new home sales are hot, with sales rising 6.7% in May despite extraordinarily high selling prices. This tops the far more conservative estimate of a 0.9% increase expected by economists at the Wall Street Journal.

Have We Surpassed Elevated Levels Seen Before the 07-09 Mortgage Crisis?

New home sales still remain well beyond such levels, and are up 14.1% compared to new home sales last May.

What Areas are Seeing the Greatest Growth?

Sales in the South are driving last month’s numbers, with the region experiencing a 17.9% increase in new home sales. Elsewhere in the Midwest, May sales were flat, and in the Northeast and Northwest, new home sales declined.

Will this Trend in New Home Sales Continue?

Expectations of single-family home sales by builders fell two-points in June according to the recent NAHB housing market index. Further economic growth, the creation of more jobs, and a solid housing demand, however, are expected to spur construction of more single-family homes in the months ahead.

What About Pre-Owned Homes?

Compared to sales in the first 4-5 months last year, 2018 sales of pre-owned homes have remained neutral.

How are Complications in the Sales Arena Playing a Role?

It’s commonly seen in real estate trends for low inventory to inflate prices, driving buyers out of the market, and we’ve been seeing that for quite some time now. But this isn’t the only factor complicating purchases. Mortgage interest rates rose to 4.59% in May, up more than half a point from January’s 4.03%. Labor is scarce, and lumber prices at record-highs, adding almost $9,000 to the cost of new single family homes since January of 2017. All-in-all, a harrowing time for making a home purchase.

Are you making the most of today’s hot housing market? Heat up your sales with the latest real estate trends and technology from Properties Online today­.

Your brand, more than a logo.

Video Usage in Real Estate, the Stats Are In

The stats are in on real estate video marketing – and they’re shocking, to say the least. What do the numbers reveal?

– 85% of buyers and sellers want to work with a real estate pro who uses real estate video marketing.
– Homes with listing videos get 4-times the inquiries of those without.
– Adding a video to emails doubles click-through rates and drops opt-outs 75%.

How to Cash-In
It’s easy and affordable to take your listing photos and turn them into a video – or take your own video footage as part of listing photography services. Whether you have limited time or are on a limited budget, Properties Online has you covered. Free with your Single Property Website subscription from Properties Online, take advantage of our free video builder tool, creating video marketing collateral online in just minutes.

– Property Videos
70% of home shoppers rely on listing videos to tour the inside of homes.

– Community Videos
86% of buyers look to video marketing collateral to research the features and benefits of a particular community. ‘Evergreen content,’ once created, these community videos can be put to use again-and-again.

– Combination Listing & Community Videos
Short on funds? This combination will gain the attention of buyers – and snag those on the lookout for area details. A marketing 2-for-1!

Agent Videos
Find an agent searches are increasing 46% year-over-year.

BOGO Specials

– Syndication
With Properties Online video builder services, your footage automatically syndicates to YouTube, the top video research destination for home buyers. A primary factor in Google search rankings, this syndication earns you a top spot in search results when optimized with search friendly keywords and tags on your YouTube channel.

– MLS Compatibility
Non-branded, IDX-compliant version included!

– Share Potential
Post on social media or embed on your website/blog with ease.

Lights! Camera! Action! Real estate video marketing puts your skills under the spotlight. Put it to work for you with the help of PropertiesOnline today.

Can Staging Help Home Sales?

Market Watch: What’s Hot and What’s Not in Home Design

We can’t always be experts on interior design, which is why a bit of professional advice is always welcome. In today’s real estate trends, we’ll look at what’s hot in home design from the 2018 Interior Design Show.

The Kitchen as a Focal Point
Kitchen upgrades remain a key investment opportunity, not just in design, but in technology. In today’s homes, there are an array of opportunities for design and technology to meet, and this is especially true in the kitchen. Now seen as a place to gather and even entertain, not just a place to cook, opportunities abound for kitchen personalization in both the design and technology genres. From multifunctional kitchen islands to smart refrigerators, stoves, and more, design elements turn the kitchen into an ideal second living space, the hub of the home.

Durable Materials with Clean Lines
Topping off favored kitchen materials: Engineered quartz, whose fabrication advancements have opened new doors in other areas of the home as well, surrounding tubs, showers and even fireplaces. Heavier, contrasting concretes are also quite popular surfaces around the home. Clean lines are big, with distressed wood cabinets replaced by cleaner, sharper surfaces, including boldly painted cabinet fascia.

Curvy Furnishings
Curves and soft round edges in all types of furniture, from chairs and tables to lighting, are cropping up. Lighting is more than functional, it is sculptural, with homeowners investing in lighting as they do artwork: The more fixtures the better.

Extending Living Space Outdoors
Due to limited space and sometimes crowded living quarters, extending living space outdoors continues to rise in popularity, making outdoor living spaces among the most popular real estate trends to date. Here customization opportunities abound as well, from outdoor kitchen, dining, and bar additions, to living areas, game rooms, private garden retreats, and even outdoor office space.

Strive for a listing that home buyers warm to with the hottest real estate trends from Properties Online today.

Shutting Down the Money - Chinese Real Estate Investments Dry Up

Shutting Down the Money – Chinese Real Estate Investments Dry Up

In surprising real estate trends, China’s investments in the U.S. real estate market are speedily drying up. A recent Cushman and Wakefield report highlighted the trend, noting a drop from $16.2-billion to $7.3-billion in 2016, and estimating a 55% drop in commercial real estate investments in 2017.

Why are Times Changing?
The unusually hasty retreat has been fueled by at least two factors:

Beijing’s Leaders Restricting the Flow of Cash Out of the Country
In August, China’s State Council imposed new regulations on outbound investments designed to keep capital at home and reduce the risk of runaway debt. With a massive impact on real estate trends, the move highlights the potentially dramatic effects of state-directed capitalism. Ordered by the government to sell or dispose of foreign properties, investors from state-controlled conglomerates are selling rapidly after acquisition – in some cases, before building.

Federal EB-5 Program Funding Drops, Limiting Green Card Access
The federal EB-5 program, which allows foreigners to apply for U.S. citizenship in exchange for investing $500,000 or more in a business that makes or preserves at least 10 jobs, is losing fuel. With a huge drop-off in funding, EB-5 cash from China has dropped to just 28% of its normal flow compared to the three preceding years. In the past, the millions of dollars raised in the green card program have funded major projects, including the Courtyard Los Angeles L.A. Live and the Dream Hotel complex in Hollywood.

Big Picture
Though the drop is dramatic, Cushman and Wakefield still predict Chinese capital will continue to play a significant role in the U.S. economy. Despite pulling back on new purchases, Chinese investors are not jumping ship, and are still buying more than they’re selling. However a shift is being seen, from state-controlled conglomerates to very high net worth individuals.

Are you evolving alongside today’s rapidly changing real estate trends? Stay in-the-know with the help of Properties Online today.

Real Estate Trends

What to Know About Regions Where Home Prices Are Increasing Faster Than Incomes

It’s no news to agents, real estate trends point to the continued appreciation of home prices. What does this mean for sales?

A Shortage of ‘FOR SALE’ Signs Drives Prices Higher
The Mortgage Bankers Association’s Chief Economist noted a lack of listings in the housing market is driving prices higher. Despite already high prices, bidding wars are not uncommon.

Wage Stagnation Complicates Matters
American wage growth is being left far in the rearview, with home prices increasing at staggering levels twice that of income growth. On an annual basis, wages are growing just 2.6%, with a less than expected 0.1% rise in February. Stubbornly stuck, lackluster hourly earnings have been well-documented on government employment reports.

Prices Now Higher than the 2006 Peak Before the Housing Crisis
To add insult to injury for income-strapped buyers, national home prices have risen 6.2% annually based on the most recent S&P CoreLogic Case-Shiller survey, to levels now 6% higher than their peak before the housing crisis.

Lack of Supply Lags On
A housing shortage continues to constrain the market, with the absolute number of units on the market nearing record-low levels. Though homebuyers have tried to step up the pace, new homes are not filling market shelves fast enough. And this insatiable demand is horrifyingly happening before the peak of Millennials entering the housing market.

Mortgage Interest Rate Rises but a Minor Speedbump
In current market conditions, the fact that mortgage rates are at around 4-year highs isn’t offering much relief. Those hoping rising prices are among passing real estate trends are out of luck.

The wave of increased housing demand is expected to continue, bolstering steady growth and affecting the economy over the next 4-5 years. The supply crisis is not letting up, and neither are gains in home values.

What real estate trends are taking their toll on your bottom line? Stay in the game with the help of Properties Online today.