Posts Tagged as 2018 Real Estate Trends

Selling Real Estate Can be Based Alot on Presentation. Make Sure Your is Up to Par!

Are Your Sellers Kitchen Cleanliness Standards Driving Off Buyers?

When it comes to real estate selling, it’s easy for homeowners to overlook detritus. Dust-laden lights. Dirt-encrusted appliances. Countertop clutter. Over the years, all the issues within the home simply blend into the background. However, these issues shout out to buyers. The kitchen is the heart of the home. When it’s not looking its best, it can give potential buyers a heart attack – and send them screaming for an alternative place to shop.

When is it Time for the Seller to take Intervention?

If your listings are lagging, consider if kitchen cleanliness may be the cause. Always take action, informing sellers when you see these showing detractors:

Trash: Real estate selling 101 – Take the trash out. Its smell turns off buyers. If a home looks or smells unclean, buyers will assume it’s uncared for.

A Preponderance of ‘Stuff’: The kitchen tends to be ground-zero for stockpiled stuff. Cohabitating with clutter may be just fine for homeowners, but it detracts from the home, making the kitchen look small and useless.

Animal Stuff: Fecal-containing ‘potty pads’ and litter boxes send buyers for-the-hills.

Weird Stuff: Hair salon chairs, exercise bikes, and taxidermy supplies do NOT belong in the kitchen. If it’s not what Martha Stewart would showcase in her kitchen, clear it out.

Grease Bombs: Fryers filled and coated in grease, grease-splattered hood ranges and walls, and the lingering scent of the drive-thru in the air do not make for a welcoming kitchen environment. A friendly gift of degreaser and a box of Magic Erasers may be in order.

Pests: Pest droppings = pest infestation. (Battling pests? Hide the evidence.)

Filthy Appliances: Buyers often take a peek in (and under) appliances to gauge the level of care homeowners dedicate to home care.

Homes lingering on the market? Don’t let your turnaround times take a hit. Step-up your game with these and other real estate selling tips and technology from PropertiesOnline today.

Real Estate Home Sales Are Hot! What's Up for the Rest of 2018?

Real Estate Home Sales Are Hot! What’s Up for the Rest of 2018?

What’s driving today’s real estate trends? Driven by low home inventory, new home sales are hot, with sales rising 6.7% in May despite extraordinarily high selling prices. This tops the far more conservative estimate of a 0.9% increase expected by economists at the Wall Street Journal.

Have We Surpassed Elevated Levels Seen Before the 07-09 Mortgage Crisis?

New home sales still remain well beyond such levels, and are up 14.1% compared to new home sales last May.

What Areas are Seeing the Greatest Growth?

Sales in the South are driving last month’s numbers, with the region experiencing a 17.9% increase in new home sales. Elsewhere in the Midwest, May sales were flat, and in the Northeast and Northwest, new home sales declined.

Will this Trend in New Home Sales Continue?

Expectations of single-family home sales by builders fell two-points in June according to the recent NAHB housing market index. Further economic growth, the creation of more jobs, and a solid housing demand, however, are expected to spur construction of more single-family homes in the months ahead.

What About Pre-Owned Homes?

Compared to sales in the first 4-5 months last year, 2018 sales of pre-owned homes have remained neutral.

How are Complications in the Sales Arena Playing a Role?

It’s commonly seen in real estate trends for low inventory to inflate prices, driving buyers out of the market, and we’ve been seeing that for quite some time now. But this isn’t the only factor complicating purchases. Mortgage interest rates rose to 4.59% in May, up more than half a point from January’s 4.03%. Labor is scarce, and lumber prices at record-highs, adding almost $9,000 to the cost of new single family homes since January of 2017. All-in-all, a harrowing time for making a home purchase.

Are you making the most of today’s hot housing market? Heat up your sales with the latest real estate trends and technology from Properties Online today­.

Top Tips for Selling Real Estate in July 2019

Video Usage in Real Estate, the Stats Are In

The stats are in on real estate video marketing – and they’re shocking, to say the least. What do the numbers reveal?

– 85% of buyers and sellers want to work with a real estate pro who uses real estate video marketing.
– Homes with listing videos get 4-times the inquiries of those without.
– Adding a video to emails doubles click-through rates and drops opt-outs 75%.

How to Cash-In
It’s easy and affordable to take your listing photos and turn them into a video – or take your own video footage as part of listing photography services. Whether you have limited time or are on a limited budget, Properties Online has you covered. Free with your Single Property Website subscription from Properties Online, take advantage of our free video builder tool, creating video marketing collateral online in just minutes.

– Property Videos
70% of home shoppers rely on listing videos to tour the inside of homes.

– Community Videos
86% of buyers look to video marketing collateral to research the features and benefits of a particular community. ‘Evergreen content,’ once created, these community videos can be put to use again-and-again.

– Combination Listing & Community Videos
Short on funds? This combination will gain the attention of buyers – and snag those on the lookout for area details. A marketing 2-for-1!

Agent Videos
Find an agent searches are increasing 46% year-over-year.

BOGO Specials

– Syndication
With Properties Online video builder services, your footage automatically syndicates to YouTube, the top video research destination for home buyers. A primary factor in Google search rankings, this syndication earns you a top spot in search results when optimized with search friendly keywords and tags on your YouTube channel.

– MLS Compatibility
Non-branded, IDX-compliant version included!

– Share Potential
Post on social media or embed on your website/blog with ease.

Lights! Camera! Action! Real estate video marketing puts your skills under the spotlight. Put it to work for you with the help of PropertiesOnline today.

What to Know About the Luxury Real Estate Market in These Uncertain Times

Market Watch: What’s Hot and What’s Not in Home Design

We can’t always be experts on interior design, which is why a bit of professional advice is always welcome. In today’s real estate trends, we’ll look at what’s hot in home design from the 2018 Interior Design Show.

The Kitchen as a Focal Point
Kitchen upgrades remain a key investment opportunity, not just in design, but in technology. In today’s homes, there are an array of opportunities for design and technology to meet, and this is especially true in the kitchen. Now seen as a place to gather and even entertain, not just a place to cook, opportunities abound for kitchen personalization in both the design and technology genres. From multifunctional kitchen islands to smart refrigerators, stoves, and more, design elements turn the kitchen into an ideal second living space, the hub of the home.

Durable Materials with Clean Lines
Topping off favored kitchen materials: Engineered quartz, whose fabrication advancements have opened new doors in other areas of the home as well, surrounding tubs, showers and even fireplaces. Heavier, contrasting concretes are also quite popular surfaces around the home. Clean lines are big, with distressed wood cabinets replaced by cleaner, sharper surfaces, including boldly painted cabinet fascia.

Curvy Furnishings
Curves and soft round edges in all types of furniture, from chairs and tables to lighting, are cropping up. Lighting is more than functional, it is sculptural, with homeowners investing in lighting as they do artwork: The more fixtures the better.

Extending Living Space Outdoors
Due to limited space and sometimes crowded living quarters, extending living space outdoors continues to rise in popularity, making outdoor living spaces among the most popular real estate trends to date. Here customization opportunities abound as well, from outdoor kitchen, dining, and bar additions, to living areas, game rooms, private garden retreats, and even outdoor office space.

Strive for a listing that home buyers warm to with the hottest real estate trends from Properties Online today.

Shutting Down the Money - Chinese Real Estate Investments Dry Up

Shutting Down the Money – Chinese Real Estate Investments Dry Up

In surprising real estate trends, China’s investments in the U.S. real estate market are speedily drying up. A recent Cushman and Wakefield report highlighted the trend, noting a drop from $16.2-billion to $7.3-billion in 2016, and estimating a 55% drop in commercial real estate investments in 2017.

Why are Times Changing?
The unusually hasty retreat has been fueled by at least two factors:

Beijing’s Leaders Restricting the Flow of Cash Out of the Country
In August, China’s State Council imposed new regulations on outbound investments designed to keep capital at home and reduce the risk of runaway debt. With a massive impact on real estate trends, the move highlights the potentially dramatic effects of state-directed capitalism. Ordered by the government to sell or dispose of foreign properties, investors from state-controlled conglomerates are selling rapidly after acquisition – in some cases, before building.

Federal EB-5 Program Funding Drops, Limiting Green Card Access
The federal EB-5 program, which allows foreigners to apply for U.S. citizenship in exchange for investing $500,000 or more in a business that makes or preserves at least 10 jobs, is losing fuel. With a huge drop-off in funding, EB-5 cash from China has dropped to just 28% of its normal flow compared to the three preceding years. In the past, the millions of dollars raised in the green card program have funded major projects, including the Courtyard Los Angeles L.A. Live and the Dream Hotel complex in Hollywood.

Big Picture
Though the drop is dramatic, Cushman and Wakefield still predict Chinese capital will continue to play a significant role in the U.S. economy. Despite pulling back on new purchases, Chinese investors are not jumping ship, and are still buying more than they’re selling. However a shift is being seen, from state-controlled conglomerates to very high net worth individuals.

Are you evolving alongside today’s rapidly changing real estate trends? Stay in-the-know with the help of Properties Online today.