Posts Tagged as Agent Marketing Tips

How to Help Buyers Shift to the Neighborhood They Can Afford

How to Help Buyers Shift to the Neighborhood They Can Afford

In this market, accommodating buyers that are frustrated at being priced out of their dream neighborhood is a common occurrence. In today’s real estate sales tips, we’ll take a look at this increasingly common speedbump to sales, and tactics for helping buyers open up to new possibilities

Need or Want?
Buyers come-in wanting it all, and the reality they can’t afford it can often be overwhelming. Help put buyers on the right path by separating needs from wants. School district, commute time, and yard space for kids and pets may be true must-haves, while other items on the list may be more flexible. Seek these out and narrow your focus there.

Favorite Features
After you determine what your client cannot live without, help them make a concrete list of favorite features. Be as specific as possible: Rather than ‘amenity-packed’ uncover what they really need, such as walking distance to coffee, groceries, or a dog park.

Weed Out Expensive Features
Also note features buyers don’t care about to maximize bang-for-the-buck. If a buyer doesn’t care about school district, why fork-out for it? If they work from home, why look in high-dollar metro districts – branch out. Features that are unattractive to other buyers (sub-par school district, suburbs) may be a feather in your cap.

Branch Out
Take baby steps from your buyer’s favored area, showing them added value and getting them more comfortable with the idea, until you find a neighborhood with similar features but affordable price point.

Move-in/Move-Out/Move-Up
Among common real estate sales tips, explain to your buyer the benefits of settling on a starter neighborhood that will allow them to resell and purchase their dream home later on. This can be done simply through price appreciation, or through updates/renovations for more hands-on homeowners.

Sales stalled? Shift your sales game into a higher gear with these and other real estate sales tips and tricks from Properties Online today.

Your brand, more than a logo.

Your Real Estate Brand – Much More Than a Logo

In today’s real estate marketing tips, we’ll take an up-close and personal look at branding, and how effective agent marketing involves so much more than a winning logo design. To build a great brand, you have to look beneath the surface…

Your Brand and You
More than an emblem on letterhead, your brand is, in essence: You. What sets you apart, and how do you make this known? How do you interact with clients, building a foundation for trust in your relationship as they embark on the biggest financial and emotional decision of their lives?

Real Estate Marketing Tips for Building a Great Brand:

Consider What Sets You Apart
Like your human individuality, consider four core facets of yourself that set you apart from the competition, whether that’s a property type specialization, in-depth area knowledge, or personal life and interests. These factors, which distinguish you, should be reflected in your brand.

Decide & Focus on Your Marketing ‘Home Base’
Too often the marketing focus of agents is scattered. Though you should be active across multiple platforms (Facebook, Instagram, YouTube, Google ads, email), it is imperative to drive your traffic back to ONE destination, such as a personal website optimized to capture interest and convert traffic to leads.

Think Outside the Box
Consider your brand as an extension of yourself, showcasing it on signage, home photography and listing videos, open house flyers – even in the food you serve. All of these define the experience potential clients have with your brand.

Don’t Settle for the Status Quo
Instead of falling victim to a marketing rut, continually strive for improvement. Those willing to challenge what they know and explore new venues will ultimately rise above the masses.

Everything you do defines your brand. What does your online presence say about you? Step-up your game with the help of the real estate marketing tips and technology from Properties Online today.

Brace Yourself for Important New Trends

Think Outside the Box: Real Estate Marketing Tips

Over the past decade, the real estate industry has been on a roller coaster ride, plummeting to the depths of the housing crisis, then rising dramatically as markets and homeowners recovered, squinting blind-sided into the bright light of inventory shortages and fierce competition.

In light of this, it takes more than the average real estate marketing tips to emerge from such a ride smiling rather than tossing one’s proverbial cookies. How can you ensure your career doesn’t go off-course?

Like the Market, Sometimes You’ve Gotta Get a Little Crazy

– Throw Your Hands Up
Set up accounts and promote your properties on all major social media networks, interacting with the community, sharing good news and announcing new listings.

– Scream All the Way Down
Add social sharing buttons to make it easier for friends, family, and clients to email and share listings. On the flipside, don’t neglect real life interaction. Create an awesome business card too, passing them out like the free food samples at the area wholesale club.

– Watch for What’s Coming Up
Refurbish your website and ‘Contact Us’ page. Create an attention-grabbing, local-oriented, mobile-friendly space, emblazoning contact information on every page. Keep customers on-site with built-in features like mapping, ‘street-view’ and virtual tours. Stay in touch, even years after handing-over keys, with holiday cards to stay fresh in the minds of clients, and offering incentives for client referrals.

– Take a Selfie
Save time for all parties (and yourself), by offering professional quality video listings and information.

– Smile Like You Had a Good Time
Take quality photos (bad ones reflect poorly on your skill and listed properties). Hire a pro if you must to ensure a top-notch image. Sponsor local events to boost your brand.

Like life, your real estate career can be a bumpy ride. Instead of screaming all the way down, keep it on course with the latest, time-sensitive real estate marketing tips and tricks from Properties Online today.