Posts Tagged as agent website builder

How to Become a Social Marketing Expert for Real Estate

Tips on What to Include in Your Real Estate Agent Website Privacy Policy

Who’d have thought real estate agent marketing would be fraught with such peril? Post-Facebook election snafu, privacy policy updates are bombarding customer emails nationwide. Aside from thanking Mr. Zuckerberg for adding to your endless to-do list, you must also ensure the compliancy of your agent website with an updated policy.

What Should You Include in Your Updated Agent Website Privacy Policy?

In real estate agent marketing, in light of recent events, it’s imperative that your privacy policy be easy to read and understand, including the following general facets:

– A general introduction noting how strongly you value and respect client privacy and safeguard data.

– A listing of the information you will collect, including:
Personal information provided by the client
Registration information
Email/phone information
Website use information (cookies)

– A section on how you will use client information (marketing, promotion, payment processing, to improve content/services, etc.)

– What information, if any, you share with third parties

– A section disassociating your business from websites linked to yours

– How you will protect information (physical/electronic/managerial measures)

– It’s also useful to provide clients a sort of technical dictionary post-policy. Information that defines cookies, dynamic ads, retargeting, etc.

– Opt-in/out procedures

– How you’ll handle privacy policy changes (email, post-to-site)

– Consent for use of website (that lovely box everyone has to check)

I’m No Shakespeare – Where Can I Find a Good Example?

A great example of a privacy policy that includes this information can be found here. Or if you prefer an easier approach, check out this free privacy policy tool. With about 15-minutes, give or take a few questions, you can ensure an understandable policy that safeguards you against liability, and adheres to most state/federal privacy laws and third party initiatives.

Changing Internet privacy policy laws have you ducking your head? Properties Online has your back with the latest real estate agent marketing tools and tips.

iHomefinder Names Properties Online LLC Reseller Partner of the Month

Partner Honored for its Excellence in Sales, Quality and Customer Service.

BERKELEY, CA — iHomefinder, Inc., the leading provider of online property search and MLS data, announces that Properties Online LLC has been named May 2009 Reseller Partner of the Month. Created to honor excellence among iHomefinder’s community of over 200 Reseller Partners, this month’s award acknowledges Properties Online’s success in increasing their iHomefinder IDX sales by over 400% in the last year.

Properties Online LLC was founded in 1999 by real estate professionals who wanted to offer unique website marketing tools to the industry.  The company bridges traditional marketing techniques with the ever evolving Web.  Their products increase lead generation and save time for agents, sellers and buyers.

In May 2008, Properties Online launched a new agent website product incorporating iHomefinder IDX called RealEstateSites.com.  The RealEstateSites.com sites are user configured, completely customizable, simple to navigate, and packed full of dynamic features that engage buyers and sellers.  RealEstateSites.com utilizes interactive maps, market reports, recent home sales, and detailed reports to educate and inform prospects about the home buying and selling process.

“iHomefinder’s IDX solution has been a wonderful enhancement to RealEstateSites.com. iHomefinder allows us to offer our clients a complete website package with the tools buyers and sellers are looking for online. With iHomefinder as an intricate part of our website marketing system, we look forward to continued growth in 2009 and beyond.” said Amanda Cornelius, Founder/CEO, Properties Online, LLC.

“We are pleased with exceptional growth in the iHomefinder/Properties Online relationship over the last year.  They offer an attractive and effective solution for brokers and agents,” said Brett DeSchepper, Founder/President, iHomefinder.

For more information on Properties Online, please visit http://www.propertiesonline.com. More information on iHomefinder and its Reseller Partner program is available here.

About iHomefinder:
iHomefinder is the leading national provider of online property search technology and MLS (Multiple Listing Service) data for real estate websites. Using the Internet Data eXchange (IDX) standard, iHomefinder powers hosted property search and lead capture capabilities in thousands of real estate broker and agent websites. The company partners with a wide variety of web designers and online marketing firms to integrate and deploy our technology in the real estate websites and related online marketing applications they develop. They also maintain relationships with hundreds of MLS’s across the US to provide accurate and timely listing data. The company maintains a long-standing reputation for stellar compliance with the local rules of each MLS.

In addition to serving real estate agents and brokers, iHomefinder provides strategic data services to innovative Internet marketing firms and MLSs who require robust access to national real estate listing data and reliable compliance technology. Established in 1997, iHomefinder is privately held and headquartered in Berkeley, California.