This week I’m doing things a little differently, by sharing with you an interview I conducted with forward-thinking Northern California-based licensed real estate agent Jenna Evans. Jenna, in true entrepreneurial fashion, used her real estate license and vast experience in real estate to create a new career as a Real Estate Concierge.
This week I’m doing things a little differently, by sharing with you an interview I conducted with forward-thinking Northern California-based licensed real estate agent Jenna Evans. Jenna, in true entrepreneurial fashion, used her real estate license and vast experience in real estate to create a new career as a Real Estate Concierge. Without further ado …
Q: What is a Real Estate Concierge?
A: “When I think of a concierge I imagine being taken care of, someone I can go to for help when unfamiliar or overwhelmed. I coined the phrase Real Estate Concierge to evoke this feeling, as well as to showcase the versatility and breadth of services I provide to real estate professionals.”
Q: How can I find one?
A: “As far as I know, I am the only Real Estate Concierge there is, but I’m hoping that will change. One can find a virtual assistant through a variety of reputable online companies, but VAs typically do not have the real estate experience or the personal connection my company offers. For my local clients, I also provide in-depth knowledge of our area, which proves invaluable.”
Q: What do you get asked to do most?
A: “Most real estate agents and brokers need help in their marketing efforts, which generally ranges from brochures to social media, marketing packages, designing a website, optimizing a website and blogging. These are all important tools every real estate professional has to focus some of their energy on in order to properly market their listings. Unfortunately, most agents and brokers do not have the time to consistently maintain these marketing platforms.
“Preparing a home for a photo shoot and staging are also big on the list of needs. I have a long history in high end retail, interior design, and photography. I have a strong sense of what looks good in a shot and which image is going to be best for a brochure cover. There is a lot to be said for good photography in your marketing pieces. It is best to get it done right the first time!
“Overall, I can and do act as a silent licensed partner just waiting in the wings to take on whatever needs to be done. I represent my clients at property showings when they have conflicting appointments or are unavailable. This helps them meet the demands and expectations of their buyers and sellers. An agent can relax and be in two places at once, maximizing their time and money.”
Q: Who are your clients?
A: “Most of my clients are focused on residential sales, although I do represent a few clients that sell businesses, wineries and land.”
Q: Who can benefit most from using a Real Estate Concierge?
A: “Any realtor or broker who is looking to grow their business, someone who may be strong in all other aspects of their business but does not have an eye for reading a home for the market, someone who has a good client base but not enough hours in the day, or a realtor just starting out that needs a little help in marketing their services.”
Q: How is it cost effective?
A: “I think if you look at the overall cost of hiring a full time, licensed, assistant, and all the costs associated with one versus contracting me on an as needed basis you can see the cost effectiveness pretty easily. I think flexibility is important, and I offer my services by project, monthly retainer, or hourly. There are no commitments and no hidden costs.”
Q: What should I look for when hiring a Real Estate Concierge or VA?
A: “I think you need to make sure they are licensed, detailed, well informed, educated, meticulous, intelligent, know the region well, and have an obvious willingness to help you and your business grow. This is not just a job for me. I am personally invested in each and every one of my clients and work very hard to help them achieve their own success.”
Q: What questions should I ask?
A: “How long have you been licensed? What do you know about my location? What steps have you taken to educate yourself on my business? I would like to see a few samples of marketing packages you have done, brochures, blogs you have written and social media posts.”
Q: How do I know if I need a Real Estate Concierge?
A: “If you are not 100% happy with your income vs. workload, you should look into hiring a Real Estate Concierge (REC). RECs can help with your time burdens and increase your income at the same time. If you find yourself spending over 50% of your time in the office shuffling paperwork or learning how to post your latest sale on multiple platforms rather than out showing property, you can benefit from concierge services.”
Q: Does a Real Estate Concierge have to be local or can he/she be virtual?
A: “I think it depends on the project or scope of work the Realtor is looking for help with. Ideally, hiring an REC service professional in your area would be best because they would be familiar with some of the key professionals, events, advertising opportunities and real estate market. But a virtual REC service professional can accomplish quite a lot on marketing packages, brochures, websites, social media, blogging, mailings, etc. I think it ultimately depends on the services required at time of hire, and you’ll want to weigh that when looking for the right person. If it’s something that doesn’t require a local body, you’ve just opened yourself to a much wider base.”
Q: Where can I find out more information?
A: Check out: http://www.evansrealestateconcierge.com/
Do you know someone who would make a great interview for the Properties Online blog? Let me know; I’d love to talk to them!