Posts Tagged as Boosting Real Estate Sales

What Makes Buyers Walk a Sale?

What’s The Biggest Mistake That Makes Potential Buyers Walk?

You’ve listed and helped potential buyers tour countless homes. So many so that over the years you’ve become desensitized to the features that can quickly cost a sale – the ones that leave shoppers cringing and slinking away in horror. Could your next listing suffer an abrupt death by these sinister saboteurs? In today’s real estate sales tips, we’ll look at the features on a house that can make buyers bail faster than getting ambushed by a crazy ex on a blind date…

What Baggage are Your Listings Holding?

– Run-Down Kitchens
The heart of the home, small, outdated features and ancient appliances are a huge deal-breaker. A fresh coat of paint and upgrading outdated appliances offers the best bang-for-the-buck here.

– Gross Bathrooms
Put this among your top real estate sales tips for home sellers: button-up the bath. Dirty bathrooms, specifically tubs, and floors outfitted with carpet (which most buyers will outright refuse) are top offenders here. Pull the rug, snap in some inexpensive vinyl laminate, refinish the tub, and keep things clean!

– Dark Rooms
Dungeon-like rooms can reflect on the entire home, making it feel dark and uninviting. Open blinds/curtains, bright (and updated) lighting, light wall colors and mirrors can go a long way to adding a feel of spaciousness and brightness.

– Empty Rooms
A room devoid of furniture can leave buyers scratching their heads. It’s much easier to help them envision themselves in a space when outfitted (even temporarily) as a guest bedroom or office.

– Cluttered Playrooms
On the flipside, toy-explosions make homes look unkempt.

– Cluttered Closets
Lack of storage space is a real killer. Cut clothing avalanches and increase the feel of space by removing at least two-thirds of closet detritus.

Don’t let your next home showing end up like a bad blind date. Keep things on the right track with the latest real estate sales technology and tips from Properties Online today.

Our Secrets: Tips You'd Love to Share with Sellers

Our Secrets: Tips You’d Love to Share with Sellers

You know you have some; most agents have at least one: Secrets. The kind you want to share with sellers, but are afraid to. In today’s real estate selling tips, we’ll look into these secrets, and what may be lost when agents keep them under wraps.

What Secret Real Estate Selling Tips are You Keeping from Sellers?

– It’s not the Lawn Maintenance – Smells Sell.
Or don’t as the case may be. Some agents mow the grass before each showing to appeal to buyers. Closely related to areas of your brain linked with memories and emotion, smells market to buyer nostalgia.

– Staging Isn’t Static.
The staging secret’s out of the bag… but the details are not. Most home buyers (and even some realtors) don’t know elaborate, cozy spaces fare better in the winter, while simpler, sparser décor rules summer.

– Discounted Agent Commissions are No Deal.
Agents proposing discounts typically offer sub-par services. Excellent agents execute fast, flawless transactions that net top dollar, earning every penny.

– The Right Price is Important – But so are Bands.
The need to set the right price is no secret, but staying within ‘bands’ will net more foot traffic and offers. Priced too high? Buyers looking for lower price-points will miss the listing, and those looking for a ‘fancier’ home may be disappointed.

– Black Holes are Real.
And they exist in the real estate market. Sellers who list right before people go out of town for major holidays are often sucked-in.

– Exaggerations Take a Bite Out of Sales.
Sellers overstating a goldfish pond as a waterfront retreat drive off disappointed buyers in droves, extending listing times. Realistically describing features net far better results.

– Huge Price Drops Make Sellers Look Desperate.
Price right from the start. Multiple offers are far better than greedy, unrealistic pricing.

Looking for a few more secret real estate selling tips and tricks you can keep to yourself? Sneak-a-peek at Properties Online today.

Even FSBO Sellers Should Use Video to Sell Their Property

Video usage in real estate marketing is the fastest and most effective way to share information. And just because you’re opting out of the traditional sales route to sell FSBO doesn’t mean you have to miss out on its tremendous benefits. Why should you bother with video for your FSBO home?

More than 90% of buyers are searching online for the perfect home.
YouTube is the prime location for video marketing success. It’s free to use for those posting videos and it’s the top destination for house hunters (even over listing websites!). YouTube claims 51% of the house-hunting market share, with over 1 billion active users. That’s one massive pond to cast your lure in.

Only a small percentage of agents are utilizing video.
Very few real estate pros (about 5%) and even fewer FSBO sellers (1%) utilize video to market homes, giving you a competitive advantage.

Homes with listing videos get four times the inquiries.
Establishing the personal connection shoppers need – without time-consuming showings. Share your video online, pasting the link into social posts for automatic embedding.

Creating a video has never been simpler or more affordable.
With today’s technology, it’s both easy and affordable to jump aboard the video bandwagon. Create your own free YouTube channel, take photogenic shots with a good phone or camera, and drag and drop them into Virtuets to create a stunning and affordable video that you can share in just minutes.

What’s a Virtuet?
A Virtuet is a short real estate listing video to showcase your property that’s easily shared online, showcasing key features and unique aspects of your home. Simply upload these short, less than 2 minute clips to YouTube, and add search-friendly keywords and tags to boost rankings.

Video usage in real estate marketing isn’t just for agents. Earn the return-on-investment for your home you’ve always dreamed of with your FSBO listing and the help of Properties Online today.