Posts Tagged as Buffer

Free Twitter Tools Not to Miss

Twitter can be tough to get into, and it can be confusing. But it’s amazing tool for fostering relationships, building your foundation as an expert in the field of real estate (or wherever you happen to be an expert), and listening to what others are saying.

Buffer blogger Kevan Lee is one of my favorite social media bloggers, and he impressed me again a couple of weeks ago with his post about 59 Free Twitter Tools to meet every need. Twitter can be tough to get into, and it can be confusing. But it’s amazing tool for fostering relationships, building your foundation as an expert in the field of real estate (or wherever you happen to be an expert), and listening to what others are saying.

People complain on Twitter. A lot. If you use the platform as a mode to listen to those complaints, you’ll be well placed to become a reliable solution, and a sought-after expert. Twitter can be a total time suck, and an easy place to get lost. But that’s where Lee’s list comes in handy. He’s compiled an awesome list of tools to help you navigate the world of Twitter, making just about anything you need to do—research, efficiency, productivity, analytics, discovery, timing, etc.—easier and more achievable.

I highly recommend checking out Lee’s article for the complete list, but here are some of my favorites from his collection:

SocialBro: A nearly all-in-one platform for all things Twitter. The free plan comes with analytics, best time to tweet, follow/unfollow tools, and community segmentation.

Twitonomy: A dashboard of analytics for whichever Twitter user you choose (even yours). Analyzes profiles, tweets, engagement, and more.

Bluenod: Type in a user or hashtag and see a detailed map or visualization about the community around the user or the people using the hashtag. Great for hashtags about communities, neighborhoods and locales!

TweetChat: Log in to follow a specific hashtag, hang out in a room that collects the hashtagged tweets for you, and reply as you like (with the hashtag added automatically to your tweet).

Nuzzel: As described by Twitter’s Joanna Geary, “find out what’s trending among the people the people you follow follow.” Make sense? Translation: Content discovery from friends and friend of friends.

Swayy: See the content that your followers recommend plus the topics they most enjoy. View it all via the dashboard or from a daily email digest.

Unfollowers: Get a complete breakdown of those you follow, and unfollow with ease.

Hashtagify.me: Enter a hashtag to discover related tags, recent conversations, usage patterns, and influencers.
Keyhole: Ask Keyhole to notify you whenever a particular keyword, hashtag, or URL is mentioned. Helpful to track mentions of your own name or your company’s blog or campaign.

Twilert: Track keywords on Twitter and receive an email notification every time they’re mentioned. Great for keeping an eye on company names, new products, and branded hashtags.

Be Present: Real-time reports on your response time, response rate, and performance based on industry benchmarks. Also, really pretty to look at. Great for real estate professionals, when response time in EVERYTHING.

So, as usual, awesome work from Kevan Lee and Buffer. Make sure you check it out!

Buffer’s Guide to Growing Your Facebook Reach

As Facebook continues to change its rules and algorithms, many of us struggle to keep up. For real estate professionals, Facebook can be a goldmine of opportunity, but if you’re watching your interactions dwindle and your reach shrink, you may feel a little over the whole thing. And I don’t blame you. That’s why I love Buffer’s guide to growing your Facebook reach organically, which was written by Kevan Lee and posted on BufferSocial recently.

As Facebook continues to change its rules and algorithms, many of us struggle to keep up. For real estate professionals, Facebook can be a goldmine of opportunity, but if you’re watching your interactions dwindle and your reach shrink, you may feel a little over the whole thing. And I don’t blame you. That’s why I love Buffer’s guide to growing your Facebook reach organically, which was written by Kevan Lee and posted on BufferSocial recently.

Your real estate business is one of 18 million + business competing for space on Facebook. Facebook has made it harder and harder to get your posts and updates in front of your audience. Kevan explains that even the folks at Buffer have been noticing a decline in their Facebook reach. And he goes on to explain (clearly and smartly) the problem with Facebook reach; how Facebook calculates what shows up on your newsfeed; and his suggestion of a counterintuitive way to combat Facebook reach (ahem … stop caring about it).

What he means with that last point is that reach doesn’t mean success. Reach isn’t an indicator of a true connection, a deal made, or a listing sold. So before getting too hung up on the numbers, it’s a good idea to step back and focus on the end objectives. The idea here is that Facebook’s algorithm (if we can trust it work this way) is saving your content and posts for the people who want it most – the people who engage with you already. This is a positive thing, but it certainly presents a challenge when it comes to lead generation and developing NEW contacts for your Facebook Business Page.

Here’s where Kevan moves past explaining the WHY and starts to talk expertly about the HOW. How to actually combat these problems and proactively work toward growing your Facebook reach organically:

1. Try the cultivation strategies used by Fortune 500 companies, including openness and disclosure; access; positivity; assurances; networking and sharing of tasks.

2. Post at non-peak times.

3. Share original, behind-the-scenes photos of you and your team.

4. Engage your community with questions.

5. Share self-explanatory photos.

6. Look at the numbers differently.

Read the full article HERE to find out how Kevan recommends you approach each of the tips above. And good luck extending your Facebook reach!