Posts Tagged as content marketing

How to Advertise Your Listings and Services on Facebook

Facebook (FB) ads can give you access to many different audiences, with more than 1.4 billion users and 900 million visits daily. With the average user having 130 friends, and the possibility of super-targeting users by demographic, location, language, age, gender, relationship status, education, interest, workplace connections, and more, it is a great real estate promotion tool. But what’s the best way to advertise on it?

How can you best use Facebook for real estate promotion?

  • Don’t
    • Use your personal page.
      It is unprofessional, and violates FB’s user agreement against using the platform for personal or commercial gain.
    • Post listings directly on your business page’s wall.
      Your page will be viewed as spam. If you can’t help yourself, you can get away with a few each week (that means 2-3!) with a single, eye-catching photo. But there are more professional ways to handle it. (See below.)
  • Do…
    • Use applications.
      Such as Listing Unlimited’s App or Realtor.com’s Social Connections for real estate promotion. They won’t crowd your fan’s timelines with multiple listings.
    • Get your clients involved.
      While you cannot post a listing on your FB page, your sellers can. It’s a great way to get word out, since single listings won’t be misconstrued as spam. Better yet, your client’s friends will view it as a call for help – and spread the word! More word-of-mouth, less work! Bonus!
    • Try pay-per-click (PPC) ads.
      With this platform, you pay for your ads – which link to your website or FB page – when they are clicked. (Don’t worry. You can put a max amount on expenditures. Your ad is pulled when you reach it.) Super-targeting is used to ensure display to relevant populations and real results. (P.S. Research shows ads linked to FB pages work better than outside links.)

Have a handle on real estate promotion?  Properties Online can help. Contact us today!

What’s new for you in 2015?

January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website? We’d love to be part of your resolutions.

January has always been known as the month for resolutions. It is also a great month for predictions. I love seeing what experts anticipate for the coming year in areas like technology, marketing and real estate. Each new year is full of possible, and things unknown yet to come. So, what’s new for you in 2015? Where will your real estate business take you? Will you (continue to) embrace digital technology and social media marketing to better market and sell your listings? Will each of your listings have its own single property website?

I’ve been scanning 2015 prediction lists, and when I do I end up smiling. Mobile, social media, video – they’re all buzzwords again. And we’ve got you covered in all directions.

We are looking forward to an incredible year. Before I go back to our more typical posts next week, I just wanted to take a moment to talk about what we’re doing and what we’re excited about at Team Properties Online. We live and breathe real estate and technology. Getting to put them together has been fun for over a decade now.

We are committed to a bigger and better 2015, and we’re excited to have you on the journey. One of our tasks as an online real estate marketing firm is to watch trends. Video is not a trend. Video was the future. Now it is the, well, now. In addition to our top-of-the-line single property websites and agent websites, we are offering new video solutions in a big way. In addition to our easy-to-use Video Builder solution, we are in love with Virtuets, our video marketing, website content and property videos solution. You can incorporate Virtuets Video for Real Estate into any of your Properties Online products or services, dramatically increasing their impact. Have a look HERE for sample content to see just what I’m talking about. You can be using these videos on your real estate websites right now! Articles and video are now the most popular formats for content marketing, and as you can see, we make sure you can do both.

Did you know that the 45-55 age group is now the fastest growing age group on Facebook, and that Facebook adds 600,000 new mobile users every single day? Did you further know how easy it is to put your listings on Facebook with our Facebook App? You see, we have everything you need linked to everything else you need.

A whopping 91% of customers say they’d give referrals, but only 11% of sales people ask for them. Crazy, right? Did you know that when you use Properties Online for your agent and single property websites, we have a feedback and referral system built right in? You hardly have to lift a finger to get the results and information you need. We like it that way, because we know you’re bending over backwards for your home buyer and home seller clients.

What I’m getting at is that I hope we are part of your New Year’s resolutions for 2015. I hope you want to join us on the fabulous journey that is real estate and website technology. We’d truly be honored to help your business grow this year.