Posts Tagged as content

Get More Traffic to Your Blog

Blogging. Do you do it? As a real estate professional on the Internet, you’d probably have to be living under a rock to not have heard of some of its many benefits. It takes time, yes, but once you get into the habit it really isn’t so hard. What can be difficult is getting people to actually find and read your blog. That’s why I was so excited to see Josh Coffy’s FlightMedia Blog post “25 Bite Sized Action Steps to Drive More Traffic to Your Blog.” In his fantastic article, he outlines 25 relatively simple things you can do to get more traffic to your blog.

Blogging. Do you do it? As a real estate professional on the Internet, you’d probably have to be living under a rock to not have heard of some of its many benefits. It takes time, yes, but once you get into the habit it really isn’t so hard. What can be difficult is getting people to actually find, read and share your blog. That’s why I was so excited to see Josh Coffy’s FlightMedia Blog post “25 Bite Sized Action Steps to Drive More Traffic to Your Blog.” In his fantastic article, he outlines 25 relatively simple things you can do to get more traffic to your blog.

1. Coffy starts with a blogging MUST: Write killer content. He calls it “epic” content. Same-same. Call it whatever you want, but it has to be good. It has to be error-free, interesting and it needs to serve a purpose.

2-3. Next, he wants you to increase your tweeting and set up Twitter cards. Now, you might not be using Twitter yet. Maybe you think it’s not for you. But it really is a great tool for conversations and relationships. And Twitter can help you build you brand recognition.

The rest of Coffy’s list includes:

4. Email your list.
5. Practice good web design.
6. Thank everyone who shares your content.
7. Take the 30-Day Content Challenge. [What Coffy means here is challenging yourself to write a blog post every day for 30 days. It’s been shown to get results. In fact, he says that the first time he challenged himself, he went from 814 monthly visitors to 9,575 visitors by the 30th day.] 8. Create a social posting schedule and schedule your posts out. [Hootsuite is one of my favorites for this.] 9. Pin all your articles to a “Blog Posts” board on Pinterest.
10. Write an “Authority Roundup” post.
11. Ask a question in a Twitter auto-direct message and then respond.
12. Guest blog and accept others guest blogs.
13. Leave 100 comments on other blogs.
14. Host a giveaway.
15. Run some Facebook ads.
16. @Mention social influencers in your social posts.
17. Set email follow ups.
18. Cover relevant, trending topics.
19. Write headlines that get shared.
20. Practice good SEO.
21. Start a podcast.
22. Use Click-to-Tweet.
23. Keep your posts short.
24. Follow other people.
25. Interview influencers.

I love, love, LOVE this article!!! Read the entire thing—complete with all Coffy’s explanations for each tip—right HERE. That’s the best part, really. His explanations and reasoning behind each recommendation are pulled right from his own personal experience of what has worked.

50% Smarter than 98% of all Marketers

Want to learn something (A LOT) about landing pages, conversions and Internet marketing? Want it to be funny while you’re doing it? I know that sounds like a tall order, but only a smidge of the way through you’ll receive this proverbial pat on the head: “You are now 50% of the way to being smarter than 98% of all marketers.” I’m talking about The Moz Blog’s “The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read.”

“Landing pages rule. Blah.
“Homepages suck. Blah.
“Do some A/B testing. Blah.
“Base your optimization strategy on customer feedback. Blah.

“All of those statements are true. But they sound boring and being boring is lame. It’s twenty fourteen and I refuse to be lame.”

That’s Oli Gardner, co-founder of Canada’s Unbounce.com. And, gosh darn it, he sounds like my kind of guy.

Oli will walk you through these 7 key topics, with increasingly amusing anecdotes, metaphors and comparisons:

1. Landing pages and why they’re essential
2. Why context is even more important than content when it comes to conversion
3. Why forms are worth your attention (even your love)
4. How to write killer copy
5. Design
6. Conversion
7. Samples and Examples (think the Landing Page Best & Worst Dressed List)

And now, without further ado, is your link to The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read by Oli Gardner on The Moz Blog.

Infographic: When Should You Post, Pin and Tweet?

When should you post, pin and tweet? Any time you find the time, right? Actually, no, as it turns out. The folks over at The Payroll Blog created an awesome infographic that breaks down the best times to share your information on various social media sites. The difference between viral and unnoticed can be all in your timing.

The article talks about platforms you can use to make the timing of your content more effective and easier. I notice they didn’t mention HootSuite, which is an unfortunate omission, in my opinion.

You can schedule anything you want to post at a later date and time, so schedule things for the right times!

So, without further ado, feast your eyes on this brilliant infographic (click to make it bigger):

Can’t see it? Visit the real deal HERE.

1398974207-best-times-tweet-pin-tumble-post-infographic

4 Things Every Real Estate Agent Should Know About SEO

It’s easy to become overwhelmed by SEO (search engine optimization). Good SEO is what helps a website rank on the first page of Google, for instance. You want good SEO. High quality content, good, easy to navigate design – these things are in your control, and they are crucial to the SEO of your real estate websites. So today, I’ve pulled together four things that every real estate agent should know about SEO.

1. Content is the cream that rises to the top. Content should answer a need. It should tell a story. It should solve a problem. Content should be applicable, usable, shareable. It should resonate with your users. As a real estate professional, you know your market. You know the buyers and sellers you want to attract as clients. What do they need? How can you give it to them? This applies to your agent and single property websites and to your social media efforts. Before you throw up your hands in defeat, know this: none of this means you have to have tons of content or writing on your sites. But it does mean that what you do say and post needs to be relevant. This is one area where using a dedicated service like RealEsateSites.com or Listings Unlimited can be a huge help – your website will start with tested, high quality content, keywords and built-in SEO. You can build on a solid foundation put together by experts.

2. SEO is steadiest on a tripod. To have a solid SEO strategy, you need to focus on three separate areas – content, links and social media. They are separate, but also incredibly interconnected. And they’re all important. Link exchange is a great way to get legitimate links from other websites pointing to your site. Links increase your site’s authority and, therefore, its visibility in the search engines. Link building can be arduous to the inexperienced, but is often built in to quality website services. Social media is the vehicle that can take your site to the next level, by giving it the exposure it needs to appear valuable to search engines. At the end of the day, link building and social media connectedness and moot, without great content. Your content is incredibly important and must focus with precision on your visitors’ needs and your call to action.

3. Social media puts the ‘S’ in SEO (well, not literally). Google, in particular, gives more and more credit to social media when it comes to ranking. Likes, shares, comments, @mentions, etc. have become an incredibly important part of strong SEO. You want to make it easy for people to share and like your content. This, in turn, makes it easy for other people to find your content. Built-in social networking tools will save you time and money when it comes to this critical aspect of your real estate site or single property website’s SEO.

4. You must know your brand before you can optimize it. SEO is step two, after good branding. And the connection between good branding and SEO has been made easier and stronger since Google release Google Authorship. Google Authorship connects your content to your Google author profile, and the search engine gives more credit to recognized authors’ content. This is by no means an overnight fix, but it is a very worthy recipient of your time and strategy, with regard to SEO.