The home shopping process can be long and laborious for sellers, shoppers and realtors alike. Luckily, video usage in real estate marketing has come to the rescue, delivering the time-crunched masses a faster shopping solution.
24/7, 365 Day-A-Year Access
Video and virtual reality (VR) now offers unfettered access to homes on the market, saving a shocking amount of time compared to in-person perusal. No longer are sellers repeatedly forced to clean and vacate for showings, or realtors’ schedules stretched to accommodate looky-loos. Potential buyers can browse the inside of homes at their convenience, in privacy, making contact for only those listings they are seriously interested in.
Far from the creation nightmare most agents assume, video listing tools and VR services offer easy compilation and editing. All an agent has to do is create the canvas with the right home staging and professional quality photography to take advantage of video usage in real estate marketing.
Tips to Achieving Winning Video Results
Whether you hire a professional or D-I-Y, quality counts. Gorgeous photographs of clean, well-lit, clutter free areas show a home in its best light. Walk-throughs and/or floor plan sketches can showcase the crucial information buyers need to take the plunge.
Providing enough – but not excess – content is key, with most listing and neighborhood market videos in the 2-4 minute range. Cover main features, unique facets, and buyer favorites like walk-in closets and storage, including a brief call-to-action to inspire interested buyers to reach out and learn more.
With added neighborhood area and amenity videos, the market is made easily accessible even to out of town shoppers, widening the potential buyer pool and driving additional traffic to your listing through enhanced SEO and social sharing.
Burned out on open houses? So is everyone else. Discover a better way, putting video usage in real estate marketing to work for you today. Learn more from Properties Online today.