Tag archive for "Drip Email" | Blog.PropertiesOnline.com

Leverage Email Drip Marketing in Your Real Estate Business

Email marketing has been through many phases of popularity over the years. While it seems to be trumped in many cases these days by SMS marketing, it still very much has a purpose. It can be an extremely effective way to convert long-term leads into sales, if you use drip marketing.

Drip marketing is the process of sending repeated, relevant messages to your prospects until they are ready to buy. Drip marketing is like drip irrigation, where farmers and gardeners apply small amounts of water to plants over long periods of time to keep them healthy.

And now is the time to leverage email drip marketing in your real estate business.

There is a principle in the marketing world known as “The Law of 29”. This principle states that an average prospect will not turn into a client until they’ve viewed your marketing message at least 29 times. With Drip365 you can set your clients and prospects up to receive automatic emails from you throughout the year, keeping your brand and your business in their mind when and if it comes time to buy or sell a property.

NAR statistics tells us that 66% of buyers and 59% of sellers would “definitely” use their real estate again. But one 10% of buyers and 24% of sellers actually did. What happened and how can you prevent this repeat customer loss in your own real estate business?

You clients need constant reminders of who you are, what you do and what does that mean for them. Maintaining consistent, professional, relevant contact gives you a much greater chance to be called on again as a real estate agent. But that kind of contact takes a great deal of time, and is prohibitive. That’s why so many real estate professionals fall down on this job. But they, and you, don’t have to.

Drip marketing is the answer to that time dilemma. What’s more, products like Drip365 do more than automate that important communication. Drip365 includes limitless, pre-built, fully customizable email campaigns for buyers, sellers, past clients and more.

We’ve talked a lot in the past about embracing technology that can help move your business forward. Drip email is just such a thing – it is a system that is meant to assist you in getting your message out to your prospects while freeing up your time to do what you do best: generating leads, listing houses and negotiating sales on behalf of your clients.

How to Keep in Touch with Past Clients

In the insanely competitive real estate space, landing a client once isn’t enough: you want to stay top of mind with that client even after you have finished working for them, so that they can return to you with their future real estate needs, and – just as important – refer their friends, neighbors and acquaintances.

Keeping in touch with former clients means, above all, being useful to them. You don’t want to nag, or to clog their inbox with annoying emails. You want to keep in touch in a way that makes you valuable, and your emails welcome. This usually means providing information such as real estate market info for their area, or useful tips for buying, selling and maintaining a home.

While phone calls and cards are certainly an option, email is definitely the easiest way to keep in touch with clients. But “easy” is a relative term, and for most real estate professionals, the problem is that they are so busy keeping up with their current clients, maintaining their website and blog and looking for new leads, that it’s very difficult for them to find the time to keep in touch with past clients.

The result: often, past clients fall through the cracks and eventually the connection is lost. When it’s time for them to recommend an agent, or to use a realtor, they simply don’t have you in mind – so they pick someone else.

In our experience as realtors, the best way to avoid these situations and to effectively and effortlessly keep in touch with past clients is to use an email drip marketing system, which automates your emails to clients and makes sure you can stay in touch and provide valuable info with minimal effort.

All you need to do is enter the client’s email address into the system, and the system does the rest automatically. Essentially, you are sending repeated, relevant messages to former clients until they are ready to use your services again, or to recommend you to a friend.

Make sure past clients are repeat clients. Stay in touch!