Posts Tagged as Drone Photography (page 2)

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The Top Tech That Changed Real Estate in 2016

New Technology Such As Drones are Revolutionizing Real Estate Marketing

Real estate industry insiders are finally cozying-up to real estate trends and technology following a mind-numbingly long, pothole-laden journey. Now embracing technological advancements that break the mold rather than remaining stuck in it, the industry has seen a blinding array of game-changers this year.

What tech-driven real estate trends knocked agents onto a different course in 2016?

• Smart homes
The home itself is changing: 82% of buyers are interested in increasingly affordable, convenient smart tech, from locks to thermostats and lights.

• Drones
In June the FAA finally made it easier for agents to legally fly drones without certifiable “air time,” putting a whole new arsenal of weaponry in the hands of agents, sellers, and buyers.

• Video
Video has gone viral, literally, offering a new way for buyers to get a feel for a property – sans-travel. Are you cashing in on this proven and effective real estate trend?

• VR goggles
Taking video up a notch, VR goggles now allow Joe Buyer a virtual 3-D, 360-degree tour of listings and neighborhoods from their local real estate office – or lazyboy.

• Predictive analytics
While not new, predictive analytics made great progress this year, weaving deeper into the mainstream to personalize and streamline service for buyers and sellers.

• Home selling automation
Venues like Opendoor have hijacked the reins from sellers agents. This type of seller-centered technology is driving big changes in the real estate selling marketplace.

Bots buzzed to the periphery this year via text, FB messenger, Inman, and more, promising to be the next frontier of customer service, though they have yet to have a direct impact on the realty business – yet.

• The sharing economy
Collaborative ventures (Realtor + Airbnb, TaskEasy) offer possibilities for consumers that change the way real estate is sold.

Are you missing out on top real estate trends and technology that could make your business stronger? Bulk-up your arsenal – and your checkbook – with Properties Online today.

What Experts Want You to Know About Drone Use in the Real Estate Industry

Don’t Crash & Burn: Using Drones for Real Estate Photography

Welcome to the future of real estate selling, where tiny, pint-size planes can give you an edge. Much like your listing photos and videos, when it comes to using drones to boost the popularity of your properties, it pays to aim for high quality.

View from above
Touted by agents as the most important new technology affecting real estate selling since the Internet, video tours bearing dramatic drone photography have become the weapon of choice for high flyers, showcasing large landscapes, unbelievable views, and breathtaking exteriors in a way never before possible. In the wrong hands, however, results could disappoint.

 Knowing when to deplane
As agents welcome sellers aboard, it pays to keep in mind the listing should be more than just in-flight entertainment. Drones are useful, but should never be used to shoot ALL the content. Certain images are not well-suited for a fly-by, specifically:

• One size does not fit all
Standard shots commonly seen in listings, such as street-level views, or in-home shots are best taken by hand from certain angles to improve the look of the home.

• How small is too small?
Avoid drones for smaller interiors, such as condos or apartments.

• Even drones can run into a problem
Homes hidden by trees or buildings.

Flying high
Ensure drone success by hiring a professional. Drones require a pilot’s license, and a lot more than RC car skills. Expect services to cost more than a land-loving photographer, as they involve taking the time to splice multiple clips of raw footage. Be sure your contractor employs a “3-axis gimbal” drone for steady, flowing shots. Later on, you may want to take a course, earn your own wings, and fly your own shoots.

Real estate selling have you reaching for the sky? Properties Online is always on the cutting-edge, with the drone tips you need for success. Take your business to a higher level. Contact us today.

Shutting Down the Money - Chinese Real Estate Investments Dry Up

Drones Move Into the World of Real Estate Appraisals

Security agencies are already on board. Amazon has been waiting in the wings to take advantage of drone technology for deliveries. Even farmers are looking into drones for the management of agriculture and crops. Should you expect this technology to impact residential and commercial real estate? You betcha.

Sky-high advantages
Except for advances in software and portable electronics, many gadgets bypass the residential and commercial real estate industry in terms of usefulness. Not so with drones. This amazing new technology is taking a variety of different fields by storm, especially the real estate market.

Drone technology offers the real estate industry an array of exciting advantages:

  • Cheap and easy aerial photography to aid in identifying unique property characteristics.
  • A glimpse into neighborhoods and surrounding properties.
  • Information on forestation and topography for customers seeking data on large acreage tracts.
  • Identification of proximity to neighbors, power lines, rivers and lakes, commercial buildings, and more.

Do I need a drone driver’s license?
After years of consideration and deliberation, the Federal Aviation Administration (FAA) has at last published guidelines on safely integrating drones into the National Airspace System (NAS). Far easier to understand and implement, this revised system and set of rules must be followed by those wishing to utilize drone technology. And though you no longer need a commercial pilot’s license to drive a drone, learning to operate one won’t happen overnight. This isn’t your average kid’s remote control toy. More than a flying camera, these devices require aircraft and flight knowledge and certifications for use to help you avoid crashes (damage and litigation), airports and military sites (jail time), and privacy infringements (ahem). Interested appraisers should check out the FAA’s website.

Help your residential or commercial real estate business take flight. Take advantage of an array of technology and tools available at Properties Online today.