Posts Tagged as facebook

Achieving Mammoth Returns from the Largest Social Media Network

Six Tips for Facebook Marketing Success

Gaining trust and word-of-mouth marketing from the family and friends of existing clientele could be just a post away – with the right real estate selling tips for Facebook marketing success. How can you achieve the positive attention that will earn you a spot with the “in-crowd?”

The steps to attaining Facebook marketing success are simpler than you think:

1. Be professional.
Specifically, don’t use your personal page. It lacks professionalism – and more importantly, you’ll miss out on business features like contests and insight-checking capabilities.

2. Strut your stuff.
Show off your listings’ neighborhood, posting local events (venues being built, festivals, employment opportunities, and more…), expressing their benefit to the community and sharing your passion and knowledge for the area where you sell homes.

3. Show and tell.
Use images and videos when you update, which are among the most popular and engaging forms of Facebook content. The more likes, shares, and comments your posts get, the more exposure you can achieve.

4. Celebrate milestones.
Post subtle, visually appealing welcome messages (that do not mention names) such as a key or welcome mat snapshot to celebrate a new homeowner’s “possession day.” Your clients will know who they are and that you genuinely care enough to follow up.

5. Get competitive.
Contests and sweepstakes are a great way to get to know your clients’ likes and dislikes a little better and deepen relationships. Third party apps like Wishpond (required to run them on FB) simplify the process.

6. Use the golden rule.
You can use Facebook to post your listings too, just remember to keep it 80/20: 80% content and lifestyle topics, 20% agent and product topics (like listings). This will ensure a social, engaging page.

Don’t let social media scare you. Get the real estate selling tips and tricks you need to boost your marketing efforts. Establish a deeper connection. Contact Properties Online today.

How to Advertise Your Listings and Services on Facebook

Facebook (FB) ads can give you access to many different audiences, with more than 1.4 billion users and 900 million visits daily. With the average user having 130 friends, and the possibility of super-targeting users by demographic, location, language, age, gender, relationship status, education, interest, workplace connections, and more, it is a great real estate promotion tool. But what’s the best way to advertise on it?

How can you best use Facebook for real estate promotion?

  • Don’t
    • Use your personal page.
      It is unprofessional, and violates FB’s user agreement against using the platform for personal or commercial gain.
    • Post listings directly on your business page’s wall.
      Your page will be viewed as spam. If you can’t help yourself, you can get away with a few each week (that means 2-3!) with a single, eye-catching photo. But there are more professional ways to handle it. (See below.)
  • Do…
    • Use applications.
      Such as Listing Unlimited’s App or Realtor.com’s Social Connections for real estate promotion. They won’t crowd your fan’s timelines with multiple listings.
    • Get your clients involved.
      While you cannot post a listing on your FB page, your sellers can. It’s a great way to get word out, since single listings won’t be misconstrued as spam. Better yet, your client’s friends will view it as a call for help – and spread the word! More word-of-mouth, less work! Bonus!
    • Try pay-per-click (PPC) ads.
      With this platform, you pay for your ads – which link to your website or FB page – when they are clicked. (Don’t worry. You can put a max amount on expenditures. Your ad is pulled when you reach it.) Super-targeting is used to ensure display to relevant populations and real results. (P.S. Research shows ads linked to FB pages work better than outside links.)

Have a handle on real estate promotion?  Properties Online can help. Contact us today!

The Dos and Don’ts of Sharing Your Listings on Facebook

You know the saying, “change is the only constant in life?” Greek philosopher Heraclitus was not talking about social media when he wrote it, but it definitely applies. Facebook, in particular, has released multiple updates that ultimately change our user experience and how we market listings and our real estate business. Essentially, Facebook is currently implementing plans to improve users’ News Feeds by reducing the organic reach of posts that are too promotional, or seemingly irrelevant to the user. Before you throw your hands up and say you don’t want to play anymore, take note: Facebook drives HALF of all referral traffic to property websites. Don’t panic; just follow our Dos and Don’ts for sharing your listings on Facebook. Your goal should be developing personal relevance for your Facebook audience.

You know the saying, “change is the only constant in life?” Greek philosopher Heraclitus was not talking about social media when he wrote it, but it definitely applies. Facebook, in particular, has released multiple updates that ultimately change our user experience and how we market listings and our real estate business. Essentially, Facebook is currently implementing plans to improve users’ News Feeds by reducing the organic reach of posts that are too promotional, or seemingly irrelevant to the user. Before you throw your hands up and say you don’t want to play anymore, take note: Facebook drives HALF of all referral traffic to property websites. Don’t panic; just follow our Dos and Don’ts for sharing your listings on Facebook. Your goal should be developing personal relevance for your Facebook audience.

When best practices are followed, Facebook can be a valuable real estate tool, producing a substantial return on your investment in the form of likes, shares and comments—the currency of influence on Facebook. After all, 82% of people think Facebook is a good place to interact with brands according to research by Lab42. Each like, share or comment your Facebook business page elicits increases your circle of influence, spreading your marketing reach and generating more leads. Facebook provides daily opportunities to keep your name in front of former and potential clients, and cement your reputation as the go-to real estate expert in your community.

If poorly used, Facebook can also be a huge time drain providing little return on investment. As a real estate professional, your Facebook interactions should be more personal than transactional. Understanding how people use Facebook and what makes them take a moment to like, share or comment on a post is the trick to using this social media tool to build your real estate business.

In analyzing more than a million posts to the top 10,000 Facebook pages, social media guru Dan Zarella has collated hard data that provides a foundation for our new set of …

Posting your Listings on Facebook – Best Practices for Real Estate

The DOs:

  • Share your listings in an engaging way, such as: “Mr. and Mrs. Kline have just listed their beautiful 3-bedroom in Bennett Valley. Please stop by our Open House this Sunday!” Include a link to the property website.
  • Tag the home seller or buyer – so they will see, like and share your post.
  • Reveal some of your thoughts or what you like best about the listing. Share a unique feature or tell what the sellers fell in love with when they originally purchased the home.
  • Engage your Facebook community with questions and ask for feedback. Question posts have 92% higher comment rates than non-question posts. Posts that have a question located at the end have a 15% higher overall interaction rate and a 2x higher comment rate than those with a question asked in the middle of a post.
  • Short, pithy statements of about 25 characters (half a tweet) receive the most likes. Posts with fewer than 80 characters received 66% more engagement than lengthier counterparts. But posts around 450 characters get the most shares.
  • Ask yourself if your post is relevant, helpful, or entertaining. If the answer is yes, post it!
  • Use photos and videos to increase interaction on your page.
  • Let your personality shine through.
  • Consider paying to promote your most important posts. Sometimes this can provide a big win and it is worth testing in your real estate business.

The DON’Ts:

  • Avoid “sales-y” words. Stay away from other promotional buzzwords, too (such as: like, buy, for sale or act now).
  • Be careful not to over post your listings. This is a sure fire way to lose engagement and have your “friends” hide your posts from their timeline. The number one reason 73% of social media users “unliked” a brand on Facebook was because the brand posted too frequently.
  • Don’t forget to include a comment. Posting your listing without including your opinion can be interpreted as spam.
  • Don’t ignore your audience. Anyone on your page is a potential client. Respond to comments promptly – it shows how you’re likely to handle things as their real estate agent.

Don’t forget that Facebook for Business offers a great Page posting tips and best practices page of their own, with great videos, tips, tricks and stats.

Get More Traffic to Your Blog

Blogging. Do you do it? As a real estate professional on the Internet, you’d probably have to be living under a rock to not have heard of some of its many benefits. It takes time, yes, but once you get into the habit it really isn’t so hard. What can be difficult is getting people to actually find and read your blog. That’s why I was so excited to see Josh Coffy’s FlightMedia Blog post “25 Bite Sized Action Steps to Drive More Traffic to Your Blog.” In his fantastic article, he outlines 25 relatively simple things you can do to get more traffic to your blog.

Blogging. Do you do it? As a real estate professional on the Internet, you’d probably have to be living under a rock to not have heard of some of its many benefits. It takes time, yes, but once you get into the habit it really isn’t so hard. What can be difficult is getting people to actually find, read and share your blog. That’s why I was so excited to see Josh Coffy’s FlightMedia Blog post “25 Bite Sized Action Steps to Drive More Traffic to Your Blog.” In his fantastic article, he outlines 25 relatively simple things you can do to get more traffic to your blog.

1. Coffy starts with a blogging MUST: Write killer content. He calls it “epic” content. Same-same. Call it whatever you want, but it has to be good. It has to be error-free, interesting and it needs to serve a purpose.

2-3. Next, he wants you to increase your tweeting and set up Twitter cards. Now, you might not be using Twitter yet. Maybe you think it’s not for you. But it really is a great tool for conversations and relationships. And Twitter can help you build you brand recognition.

The rest of Coffy’s list includes:

4. Email your list.
5. Practice good web design.
6. Thank everyone who shares your content.
7. Take the 30-Day Content Challenge. [What Coffy means here is challenging yourself to write a blog post every day for 30 days. It’s been shown to get results. In fact, he says that the first time he challenged himself, he went from 814 monthly visitors to 9,575 visitors by the 30th day.] 8. Create a social posting schedule and schedule your posts out. [Hootsuite is one of my favorites for this.] 9. Pin all your articles to a “Blog Posts” board on Pinterest.
10. Write an “Authority Roundup” post.
11. Ask a question in a Twitter auto-direct message and then respond.
12. Guest blog and accept others guest blogs.
13. Leave 100 comments on other blogs.
14. Host a giveaway.
15. Run some Facebook ads.
16. @Mention social influencers in your social posts.
17. Set email follow ups.
18. Cover relevant, trending topics.
19. Write headlines that get shared.
20. Practice good SEO.
21. Start a podcast.
22. Use Click-to-Tweet.
23. Keep your posts short.
24. Follow other people.
25. Interview influencers.

I love, love, LOVE this article!!! Read the entire thing—complete with all Coffy’s explanations for each tip—right HERE. That’s the best part, really. His explanations and reasoning behind each recommendation are pulled right from his own personal experience of what has worked.