Posts Tagged as For Agents

How to Help Buyers Shift to the Neighborhood They Can Afford

How to Help Buyers Shift to the Neighborhood They Can Afford

In this market, accommodating buyers that are frustrated at being priced out of their dream neighborhood is a common occurrence. In today’s real estate sales tips, we’ll take a look at this increasingly common speedbump to sales, and tactics for helping buyers open up to new possibilities…

Need or Want?
Buyers come-in wanting it all, and the reality they can’t afford it can often be overwhelming. Help put buyers on the right path by separating needs from wants. School district, commute time, and yard space for kids and pets may be true must-haves, while other items on the list may be more flexible. Seek these out and narrow your focus there.

Favorite Features
After you determine what your client cannot live without, help them make a concrete list of favorite features. Be as specific as possible: Rather than ‘amenity-packed’ uncover what they really need, such as walking distance to coffee, groceries, or a dog park.

Weed Out Expensive Features
Also note features buyers don’t care about to maximize bang-for-the-buck. If a buyer doesn’t care about school district, why fork-out for it? If they work from home, why look in high-dollar metro districts – branch out. Features that are unattractive to other buyers (sub-par school district, suburbs) may be a feather in your cap.

Branch Out
Take baby steps from your buyer’s favored area, showing them added value and getting them more comfortable with the idea, until you find a neighborhood with similar features but affordable price point.

Move-in/Move-Out/Move-Up
Among common real estate sales tips, explain to your buyer the benefits of settling on a starter neighborhood that will allow them to resell and purchase their dream home later on. This can be done simply through price appreciation, or through updates/renovations for more hands-on homeowners.

Sales stalled? Shift your sales game into a higher gear with these and other real estate sales tips and tricks from Properties Online today.

How to Become a Social Marketing Expert for Real Estate

Tips on What to Include in Your Real Estate Agent Website Privacy Policy

Who’d have thought real estate agent marketing would be fraught with such peril? Post-Facebook election snafu, privacy policy updates are bombarding customer emails nationwide. Aside from thanking Mr. Zuckerberg for adding to your endless to-do list, you must also ensure the compliancy of your agent website with an updated policy.

What Should You Include in Your Updated Agent Website Privacy Policy?

In real estate agent marketing, in light of recent events, it’s imperative that your privacy policy be easy to read and understand, including the following general facets:

– A general introduction noting how strongly you value and respect client privacy and safeguard data.

– A listing of the information you will collect, including:
Personal information provided by the client
Registration information
Email/phone information
Website use information (cookies)

– A section on how you will use client information (marketing, promotion, payment processing, to improve content/services, etc.)

– What information, if any, you share with third parties

– A section disassociating your business from websites linked to yours

– How you will protect information (physical/electronic/managerial measures)

– It’s also useful to provide clients a sort of technical dictionary post-policy. Information that defines cookies, dynamic ads, retargeting, etc.

– Opt-in/out procedures

– How you’ll handle privacy policy changes (email, post-to-site)

– Consent for use of website (that lovely box everyone has to check)

I’m No Shakespeare – Where Can I Find a Good Example?

A great example of a privacy policy that includes this information can be found here. Or if you prefer an easier approach, check out this free privacy policy tool. With about 15-minutes, give or take a few questions, you can ensure an understandable policy that safeguards you against liability, and adheres to most state/federal privacy laws and third party initiatives.

Changing Internet privacy policy laws have you ducking your head? Properties Online has your back with the latest real estate agent marketing tools and tips.

Consumer Empowered Real Estate Information Changes Agents' Selling Models

Real Estate Market Watch – Consumer Empowered Real Estate Information Changes Agents’ Selling Models

Today’s real estate trends point to a shift in the real estate sales paradigm. With today’s consumers empowered by information freely available online through portals like Zillow and Trulia, home buyers and sellers are increasingly looking to alternative sales models they feel offer better bang for the buck.

Sales Evolution
Though many agents fear replacement, market information accessibility isn’t rendering agents nonessential. Instead the rise of accessible digital home information has consumers looking to new opportunities in digital property transactions. Like the travel industry’s shift from agents to online tools, consumers no longer need the middle man to safely conduct transactions.

The Shift to Digital
Rather than the traditional 2.5-3% agent fee on each transaction side, consumers are looking to flat rate services such as Reali, which offer value while upholding quality of service. With the typical fee at about $5,000 for homes valued between $250,000-750,000, this offers both buyers and sellers substantial savings.

On a $500,000 home, which at a 3% commission would normally run $15,000, buyer savings amounts to $10,000 – a pretty penny in an era where scrounging up the cash for a down payment remains a significant challenge. And such services are not discounted, but full service, providing all the services and protections buyers typically expect from a broker, including open communication 7-days a week.

The Realization of a New Era
In this new era of real estate sales, most buyers/sellers opt for a non-intrusive chat/text session. Video/photo tours are created online, and buying/selling documents scheduled and uploaded through the service’s app, including disclosures and an executive summary of each deal’s details.

From scheduling a showing to shopper questions, everything is managed digitally via a buying/selling process that is automated, efficient, and tech-driven, yet still protects both parties, providing essential transactional guidance. Transparent, real time transactions, from the source, with no middlemen.

Arm yourself for changing real estate trends. Stay ahead of the game with the help of Properties Online.

Market Watch: Updated 2018 Changes to Buyer Demographics

Market Watch: Updated 2018 Changes to Buyer Demographics

Following an exciting 2017 buying season, real estate trends point to a few changes on the horizon. What will 2018 have in store?

Changes Predicted for the 2018 Home Buying Season
Stay on your toes and be on the lookout for these changing real estate trends:

– Baby Boomers Finally Ready to Downsize

Baby boomers are finally letting go of larger traditional and colonial-style homes, and are ready to downsize in retirement. What are they looking for? A smaller footprint and single-story living, so they won’t have to navigate perilous stairways as they age. How does this translate into the market? Rising demand is expected to push up the prices of single-story dwellings.

– Millennials Compromising on the Suburbs

Though many millennials have their sights set on urban life and activity, millennial buyers, who could make up 43% of the home buying market by the close of 2018, are prioritizing affordability and quality of life – a shift which is pushing this segment out into the suburbs. Last year, the undeniable shortage of entry-level homes posed a huge hurdle for this group, the nation’s largest buyer segment.

– Post-Bubble Foreclosure Sufferers Re-Entering the Market

The more than 10-million Americans forced into foreclosure during the Great Recession have put in their 7-year, foreclosure law penance. Sick of renting and itching to re-enter the market, how many will become eligible in 2018? Around a whopping 1.5 million Americans according to the National Center for Policy Analysis, adding pressure to an already strained supply of home inventory.

Still a Seller’s Market

As buyer demand remains strong in the current year, home prices will continue to soar. This will continue to add to the stresses of first time buyers, foreclosure sufferers, and cash-strapped retirees, struggling with a lack of affordable home options and a dearth of down payment cash.

How will changing real estate trends effect your business? Stay in-the-know with the help of Properties Online.

Your brand, more than a logo.

Your Real Estate Brand – Much More Than a Logo

In today’s real estate marketing tips, we’ll take an up-close and personal look at branding, and how effective agent marketing involves so much more than a winning logo design. To build a great brand, you have to look beneath the surface…

Your Brand and You
More than an emblem on letterhead, your brand is, in essence: You. What sets you apart, and how do you make this known? How do you interact with clients, building a foundation for trust in your relationship as they embark on the biggest financial and emotional decision of their lives?

Real Estate Marketing Tips for Building a Great Brand:

Consider What Sets You Apart
Like your human individuality, consider four core facets of yourself that set you apart from the competition, whether that’s a property type specialization, in-depth area knowledge, or personal life and interests. These factors, which distinguish you, should be reflected in your brand.

Decide & Focus on Your Marketing ‘Home Base’
Too often the marketing focus of agents is scattered. Though you should be active across multiple platforms (Facebook, Instagram, YouTube, Google ads, email), it is imperative to drive your traffic back to ONE destination, such as a personal website optimized to capture interest and convert traffic to leads.

Think Outside the Box
Consider your brand as an extension of yourself, showcasing it on signage, home photography and listing videos, open house flyers – even in the food you serve. All of these define the experience potential clients have with your brand.

Don’t Settle for the Status Quo
Instead of falling victim to a marketing rut, continually strive for improvement. Those willing to challenge what they know and explore new venues will ultimately rise above the masses.

Everything you do defines your brand. What does your online presence say about you? Step-up your game with the help of the real estate marketing tips and technology from Properties Online today.

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