Before you can accurately and effectively track the success or failure of your social media efforts, you have to start by knowing your objectives. What is it you hope to achieve by putting your real estate brand on Facebook, Twitter,… Read More »Measuring the Success of Your Social Media Efforts
Analyzing web traffic is a lot different for a small business than a national or multinational corporation. As a real estate agent, you may be working for you and you alone. That means that the responsibility for generating new leads… Read More »Simple Analytics for Small Business Agents
Google, as usual, is busy updating and developing its search quality. Summer 2013 will bring several SEO changes, and Matthew Cutts, a member of Google’s Search Quality Team and avid video blogger, says that small to medium businesses will be… Read More »Google SEO plans for your real estate website
An important part of running a website – any website – is periodically checking your website statistics. After you’ve done everything you can to promote your listing website, including search engine optimization, craigslist posting and social media marketing, you need… Read More »Beyond Google Analytics
The integration of video chat with Facebook and Google+ offers Realtors and real estate firms an exciting new communication tool. Readily accessible from Facebook and Google, video chat is easier to use than Skype, making it an effective way for real… Read More »Video Chat Offers Realtors New Communication Tool
