Posts Tagged as home buyer

Single Property Websites Generate Leads

Leads are the lifeblood of any real estate business. Success comes from selling a listing. Listings come from finding a home seller who wants you as their real estate professional representative. You need leads to find and attract the right sellers, and later you need leads to find and attract the right buyers. Single property websites generate leads that cover both needs, in myriad ways.

Leads are the lifeblood of any real estate business. Success comes from selling a listing. Listings come from finding a home seller who wants you as their real estate professional representative. You need leads to find and attract the right sellers, and later you need leads to find and attract the right buyers. Single property websites generate leads that cover both needs, in myriad ways.

It will come as no surprise that Listings Unlimited is my favorite single property website engine. It is packed with lead generation tools that are designed to attract home sellers and home buyers, every step of the way. And, as one of our users recently told me in an email, “The major KEY is the sellers LIKE them … Thus more listings.” It all starts with the seller, does it not?

One of the newest lead generation tools is part of an exciting new partnership with Porch.com. Porch.com is dedicated to connecting home improvement professionals with home owners, buyer and sellers. This works well for us, because we are dedicated to connecting those home buyers and sellers with you, the real estate agent.

So, how does this partnership generate leads? It’s simple. Under the listing price on your Listings Unlimited single property websites, we now give visitors the option of clicking a link to be taken to Porch.com to view what is called a Home Report. In order to access the home report, they’ll need to enter a valid name and email address. Those contact details are passed on to the listing agent, meaning you gain access to every single potential buyer who shows enough interest in the home to request the Home Report.

What is a Home Report? It’s a comprehensive timeline history of a home and its repairs, created through tax and permit records. Porch’s research in this area is so extensive, that they have $2.5 trillion worth of tracked home improvement projects already in their system. Homeowners in 62% of U.S. cities and towns are using Porch. There are over 130 million projects and insights on Porch—including cost, history and more—making Porch’s Home Reports increasingly accurate and relevant. Now visitors to your single property websites can access them quickly and easily, and we’ve given you one more lead generation tool for your arsenal.

And don’t forget all the other lead generation possibilities with Listings Unlimited’s single property websites:

Free listing updates, which allows visitors to fill out a form to request email updates of new listings that match their specific criteria.

Viewing scheduling, which allows prospects to request a viewing of the property at a specific time and date, and the ability for website visitors to easily request additional information about your listing.

CRM, which allows you to view all your website leads, convert them to contacts, and export them to 3rd party software platforms like Outlook, Constant Contact and more.

Mobile Guestbook, including with every single property website as a lead capture form. This encourages the mobile visitor to leave their contact information so you can follow up with them directly.

Smart Lead Capture, which allows you to capture leads by offering your clients the ability to text for more information about a home listed for sale. Prospects get instant property details via text, and you get an instant lead.

Instant SMS Leads, which ensure all leads are sent instantly to a text enabled cell phone. This program, called Lead Alert, automatically converts any lead to SMS and transmits it to your cell phone so you can follow up immediately.

Do You REALLY Know Your Customer?

The most successful real estate professionals are “people” people. Even in the modern world, where more and more of the real estate transaction takes place online, the business itself is conducted by real people, in often intense and stressful situations … Really get to know your customer, and you’ll likely get to know them again, as well as some of their friends, family or colleagues.

I had lunch with a friend last week. She and her husband are in the process of selling their home and buying another. They’re using the same real estate agent they’ve used for two other transactions in the past, and have been loyal to her. She’s done a great job and looked out for their best interests. But things have seemingly changed and they are displeased. The home they’re selling has received an offer of nearly $1.5 million. They’ve placed an offer of $2.25 million on the home they’re hoping to purchase. There is significant commission involved, and their agent doesn’t realize how close she is to losing these clients, not to mention their referral network. This got me thinking about how important it is (in any business, really) to know your customer. As a real estate professional, when relationships are critical to success, it’s even more important.

While the vast majority of homebuyers today use the internet for their search, NAR tells us that 90% of those who used the internet for their search still went on to purchase a home through an agent. “In fact, buyers who used the internet were more likely than those who did not use the internet to purchase their home through an agent,” says NAR’s most recent Profile of Home Buyers and Sellers report.

The most successful real estate professionals are “people” people. Even in the modern world, where more and more of the real estate transaction takes place online, the business itself is conducted by real people, in often intense and stressful situations. And when it involves money, personal finances and the dream of homeownership, the intensity increases. A home is often a family’s biggest life purchase. Agents and brokers who can temper than intensity and really read their clients will build strong and lasting, lucrative relationships. In my friends’ case, they’ve been left feeling like their longtime agent is neglecting their best interests because she is too focused on closing the sale at all costs. In other words, she sees the carrot of commission dangling just within reach and has lost the ability to see further beyond that. It will cost her in the long run. After all, even in this online world, 54% of homebuyers find their real estate agent through a referral or as a repeat client, according to NAR.

Most real estate professionals will tout their trust worthiness. But can you back yours up? Do you know what keeps your home buyer clients up at night? Do you understand their motivations, hesitations and fears? If you do, you are steps ahead already. It takes sitting back and understanding that the experience is not about you, even though you make be doing all the hard work. It isn’t glamorous, but the results are worth it.

How can you do this? Start by paying attention – not just to what your customers are saying, but to their tone, inflection, body language and facial expressions. Pay attention to the little details. Ask questions, probe gently; get on the same page. Keep it personal and prompt, as much as possible. Remember things can come off harsher in text, so keep any potentially upsetting news to a phone call or face-to-face. Be responsive and professional, but keep an air of friendliness. You clients want and need to know that you “have their back”, so to speak. Lastly, follow up. Don’t keep your nose so close to the fence that you miss what’s happening around you and lose the chain of referral and repeat business.

Really get to know your customer, and you’ll likely get to know them again, as well as some of their friends, family or colleagues.

Buyer Feedback is Essential

Buyer feedback: Few things are this important to a real estate professional when it comes to the sale of a home.

Buyer feedback. Few things are this important to a real estate professional when it comes to the sale of a home. Buyer feedback is essential. It helps you to know what you’re doing right and what you need to change or improve.

Indeed, says Properties Online CEO and co-founder Amanda Cornelius, “One of the most important questions you can ask a potential buyer who has just finished viewing a home is, ‘What did you think about this house’?”

Make a habit of asking other agents and open house visitors several questions, including:

1. What was your overall impression of the house or property?

2. What did you like most about the home?

3. What did you like least about the home?

4. How do you compare this home with others you are viewing and considering?

5. How do you feel about the price? Is it accurate? Underpriced? Overpriced?

6. What would it take for you to make an offer today?

It can be challenging to ask these questions face-to-face. For one, it would be tremendously time consuming. For another, open home visitors and brokers may feel put on the spot, preventing them from being completely frank in their replies.

This is yet another way single property websites save the day.

A built-in property feedback system enables you to send a feedback request form to agents and to open house visitors, soliciting their feedback about the property.

This free tool allows you to obtain critical buyer feedback – a great way to help you negotiate needed changes with your sellers.

Home sellers often don’t realize how important it is to have their agent who can tell them the truth about their property – the good, the bad and the ugly. There will be no sale if a listing agent isn’t honest with their client about what will make the home more appealing to buyers, and an agent can gather this critical information simply by using a property feedback system.

Have Someone Look Over Your Preliminary Report For a Smooth Sale

5 Good Reasons to Use a Real Estate Agent

Unless you are a realtor or retired agent, it’s not a smart idea and may cost you in real dollars. Here are 5 good reasons to use a real estate agent.

As the real estate industry continues to move online, and as buyers and sellers have increasingly easy access to real estate data and information, more and more buyers and sellers may decide to go it alone, without the help of a real estate professional. But unless you are a realtor or a retired agent, it’s not generally a smart idea and may cost the home seller in real dollars. Here are 5 good reasons to use a real estate agent. Drumroll, please …

Split the check. Really, the major reason people choose to buy and sell homes without a professional comes down to money. They want to save on commission. But what if buyer AND seller are playing this game? The sale price of a home takes an agent’s commission into account. Comps on houses in your area are made on houses that overwhelmingly are sold by agent. But if they buyer is also going agent-free, they’ll likely offer down, because they know the agent’s fee isn’t necessary. Buyer and seller can’t collect the unpaid commission. Someone’s going to lose.

Don’t you already have a full time job? Selling or buying property can be extremely time intensive. There is a lot of research to begin, home viewing, deal making, negotiating, etc. Whether you work outside the home or not, unlike a professional realtor, I can bet you aren’t working the real estate circuit 40+ hours a week. A qualified agent has access to properties and agents you don’t, can track down and vet houses that meet your specifications, schedule appointments and play phone tag on your behalf. Selling without an agent is even more time consuming and a lot less fun. You have to solicit all the calls from potential buyers, someone weed out the looky-loos, answer questions, show viewers through your home, prep and stage, and more. What happens if the home doesn’t sell in a timely fashion? It starts to get a bad rep. Not worth it.

Did you captain the debate team in high school? Negotiating is tricky business. Sellers often have a lot of personal attachment and can’t see things outside of that bias. Buyers may not feel confident about speaking up when they see a potential issue. Or they may feel overly confident and do damage when they simply want to criticize what they see as hideous decorating techniques. Agents can represent your interests, leaving the parties with emotional involvement right out of the thick of things. Deals have gone dead over insults, real or imagined. Let your agent play the bad cop, if necessary. Let them schmooze, too.

It’s a trust thing. Your agent, if working under a conventional, full-service commission agreement, is bound by law to work in your best interests. Now that doesn’t mean all agents are created equal and all are equally trustworthy. But it does mean that you have recourse if something goes wrong. Your agent is responsible to his broker or professional association and to the state in which he is licensed. What’s more, your agent probably got your business based on referral. And he or she will count on you to do the same. This is further incentive, beyond the legal obligation, to put your needs first when it comes to buying or selling a home. On the other hand, if you buy from a FSBO and you’re without an agent, you have two people working for their own interests, with much less holding them to honesty and accountability. Hiring a lawyer later is much more expensive than securing a real estate agent at the start.

Sign on the dotted line. Speaking of lawyers, you may need one if you choose not to use an agent or broker. Contracts are vital, and they aren’t always easy to understand. What if you fail to make financing one of the conditions of the sale, for instance, and then find you aren’t approved for the mortgage? The seller could sue you, could keep your deposit, and could derail your home buying dream. Using an agent ensures you have someone on your side well versed in real estate contracts who can look out for any red flags or potential pit falls and make sure you have everything you need secured and in writing from the get-go.

Real estate isn’t a simple business. Do yourself a favor and rely on a professional. Happy house hunting and selling!

Agents, please feel free to send this on to your clients or share it on your own blogs and social media (with proper credit). And let me know any other reasons you suggest home buyers and sellers use a real estate professional!