Want to learn something (A LOT) about landing pages, conversions and Internet marketing? Want it to be funny while you’re doing it? I know that sounds like a tall order, but only a smidge of the way through you’ll receive this proverbial pat on the head: “You are now 50% of the way to being smarter than 98% of all marketers.” I’m talking about The Moz Blog’s “The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read.”
“Landing pages rule. Blah.
“Homepages suck. Blah.
“Do some A/B testing. Blah.
“Base your optimization strategy on customer feedback. Blah.
“All of those statements are true. But they sound boring and being boring is lame. It’s twenty fourteen and I refuse to be lame.”
That’s Oli Gardner, co-founder of Canada’s Unbounce.com. And, gosh darn it, he sounds like my kind of guy.
Oli will walk you through these 7 key topics, with increasingly amusing anecdotes, metaphors and comparisons:
1. Landing pages and why they’re essential
2. Why context is even more important than content when it comes to conversion
3. Why forms are worth your attention (even your love)
4. How to write killer copy
7. Samples and Examples (think the Landing Page Best & Worst Dressed List)
And now, without further ado, is your link to The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read by Oli Gardner on The Moz Blog.