Posts Tagged as Home Selling Tips

Make Your Next Open House a “Live” Video Event

Pack hundreds of qualified buyers in the doors without maxing out occupancy levels at your next open house with the latest in real estate selling trends: Live streaming video. Agents are jumping aboard the bandwagon of this latest listing craze – and with good reason. Studies show when a listing has a video attached, interest increases a staggering 403%.

Live On the Scene: Your Local Agent
Real estate agents are increasingly casting themselves as the directors and on-camera hosts of area open house events, touting their latest listings via live streaming and social media platforms such as Facebook Live.

The Grand Trifecta of Benefits
Agents hosting live events earn a hefty payback…

  1. Showcasing the home to a larger pool of potential buyers.
  2. Providing essential information in a convenient format which is of huge value to shoppers.
  3. Leveraging the event to expand their online presence and reputation.

How Does It Work?
Agents hosting live open houses typically guide viewers through the home, accepting questions posted in the ‘comments’ section of the hosting service. Questions are answered live, much like a call-in radio show. After the event, insightful agents review questions and comments, posting necessary information on missed opportunities in a follow-up.

Beyond the Open House
Footage of the event remains available online as long as needed, and can be shared via an endless variety of social media platforms for added exposure. With contact information gathered from each participant, agents are free to follow-up post-event as well. Contact is typically well received, thanks to the unmatched capability of video and live streaming to display your personality and create an immediate personal connection.

Make your next open house a lot more compelling with the latest in real estate selling trends from live streaming to informational and personal promotion videos. Take full advantage of today’s video sales technology with the help of Properties Online today.

Home Sale Secrets Top-Performing Agents Know

Home Sale Secrets Top-Performing Agents Know

In real estate selling, the devil is in the details. And top agents know the details to pay attention to, sharing them with sellers (if not with their fellow associates) to ensure sales.

What Are the Home Selling Secrets Real Estate Pros Let Customers Know?

Exaggeration will backfire.
If a buyer pulls up to a home expecting a lakeside view, only to find a goldfish pond, they’re sure to leave disappointed. Describe the best features of what you have to offer to avoid ‘dine and dash,’ blind-date style scenarios.

Curb appeal is king.
A well-manicured lawn not only makes a property look magnificent, but low maintenance. (Leaving the lawn unkempt is akin to pointing out annoying chores.)

Staging isn’t a one-shot deal.
Staging needs vary from season to season, with space and airiness essential in warmer months, and cozy environments more fitting in cooler ones.

Look to pricing ‘bands’ for added exposure.
Price within ‘bands’ in real estate selling to avoid missing out on a wider pool of buyers. Those looking to spend $240,000 will typically look in the $225-250,000 range. So that $255,000 price tag could put you out of range for a number of buyers – or disappoint those looking for ‘more’ of a house.

Beware of listing ‘black holes.’
Don’t initiate your listing during key vacation times (the Fourth, Labor Day), lest your listing be buried by new offerings by the time prospects return from vacation.

List in-season.
The home buying season runs February through September, with a hot spot in June prior to school returning to session.

Pay attention to timing.
If a listing sits unsold for 3-4 weeks, that’s a sure sign the home is overpriced. To avoid looking desperate, price realistically at the start.

Share the secrets to real estate selling success and reap huge rewards. Stay up on what’s in with the latest sales tips, tricks and secrets from Properties Online today.

How to "Get Busy" During the Holidays to "Stay Busy" in January

How to “Get Busy” During the Holidays to “Stay Busy” in January

Trying to stay warm this winter? Get busy with real estate selling prep. Really! Though the reputation for winter as a dead season abounds, there are tons of things you can accomplish in the winter that will allow you to make better use of your time post-tax season and when the summer rush hits. Ditch spring cleaning for the snowier variety!

Rather than waiting for warmer, busier seasons, take advantage of this time to:

• Check inventory
Ensure all inventory is as up-to-date as possible.

• Review listings
Look at spring listings now so they’ll be ready to post in the spring.

• Update contacts
Before it’s time to send holiday correspondence.

• Contact snowbirds
Let them know what’s new in the area.

• Reach out to clients
Keep in touch with those you have helped in the past. Oftentimes, the busyness and success of the spring season is based on what you accomplished the fall and winter before.

• Get sellers on the band wagon
Winter is also a great time for sellers to get ready for the spring season, preparing their home inside and out for the market. Get them on-board by explaining that it takes months to get a home truly ready for listing, and the best prepped, highest curb appeal, move-in ready homes will be the first to fly off the shelves come spring.

• Consider auctions
To boost buyer interest this time of year.

• Don’t neglect prospects
Those buying and selling this time of year tend to be serious.

• Catch up
On all those little things you let go the rest of the year when real estate selling is insane.

• Look ahead
Get your ducks in a row for the spring and summer market with a strategic plan.

Don’t hibernate this winter, get the real estate selling tips and tricks you need to set yourself up for a successful and happy new year with Properties Online today.

First Impressions are Everything: Draw Potential Buyers in with a Welcoming Interior

Top Tricks from Home Stages that Will Wow Your Potential Buyers

What agent and seller team doesn’t want to sell their home faster? With these tips and tricks from real estate selling experts, you too can snag sales fast, boosting appeal and fueling the impulse to buy before it’s too late.

Add instant appeal with these secrets of professional stagers

• Never go bare
Empty rooms give buyers no way to judge room size and can actually make them seem smaller, causing buyers to walk away. Instead, add the feel of space with the right kind of furniture, removing bulky items and replacing them with those that help buyers better visualize their own arrangements.

• Put serious thought into placement
Placing the tallest furniture in the far left corner of rooms (upon entry) makes them appear larger. Large pieces on either side of the entryway – smaller. Place them farther back in the room instead. Angle furniture in square or skinny rooms to allow for better movement – or to highlight focal points.

• Use rugs wisely
Rugs are great for delineating spaces, but one overlarge rug can dwarf a room, working against your real estate selling techniques. Use them instead to anchor conversation areas, such as separating seating areas in the living room.

• Be consistent with color & style
Use the same style and similar hues throughout the home for a more cohesive flow.

• Lift curtains
Curtain rods placed just below the ceiling or just above windows will create the illusion of height.

• Use the “rule of three”
This golden rule of home staging involves grouping items (chair, art – you name it) – in groups of threes, fives, sevens, or nines. This helps visual flow as buyers take-in scenery.

• Purposely draw attention to focal points
Place eye-catching accents nearby, such as 3 vases near the fireplace or a large plant near a picture window.

Don’t leave real estate selling to chance. Set yourself up for success with the help of Properties Online today.

How to Sell Your Home When Children are Home for the Summer

Tips for Selling that Hot Property with the Seller’s Kids Out of School

Getting a house ready for showings involves educating your sellers on the ins and outs of staging a home but what happens when the seller’s children are home from school for the summer?

You want the property to appeal to the widest variety of buyers, including buyers with children and ones without children. Use our following real estate selling tips to ensure the home is portrayed in the best possible light

Declutter

Buyers prefer to see a house with the bare necessities in order to be able to picture their own belongings in it. The less clutter on countertops and in rooms the better.

Neutral, Neutral, Neutral

The sellers may think their kid’s pink and purple paint job is adorable, but chances are a potential buyer will just see more work for them. Sellers should paint any room with a neutral color before listing.

Depersonalization

Your sellers will be best advised to remove as many personal effects as possible from walls, including family photos and children’s drawings. Have sellers fill in the holes with putty and paint.

Empty House

Take the sellers and children out of the picture during open houses or showings. Buyers generally feel more comfortable when the homeowners are not there in order to voice their opinions about the home.

Daily Upkeep

It is easier to keep a house in show-worthy condition if the sellers keep it picked up. Ensure daily sweeps are made and sellers keep their children motivated to keep their rooms clean.

Having sellers with children home from school doesn’t have to be an issue. Your objective is to make sure the house appeals to a broad range of buyers by ensuring the children are part of the solution.

Are you keeping up with the latest real estate selling tips? Find out on Properties Online today.