Posts Tagged as Home Selling Tips

Tips for Selling Your Residential Listings Even in December

Tips for Selling Your Residential Listings Even in December

Do your New Year’s resolutions include moving but you’re afraid holidays and cold weather will keep buyers away? Don’t be discouraged by conventional wisdom about selling your home in December. Beat the winter freeze with these helpful winter real estate selling tips.

Keep Decorating Neutral and Tasteful

Not everyone celebrates the holidays in the same way. What seems bright and festive to you may feel tacky and overdone to others. Don’t run the risk of offending potential buyers. Stick to a general winter season decorating theme that lets buyers picture themselves building holiday memories in your home.

Don’t Forget Curb Appeal

The weather outside is frightful, but don’t use it as an excuse to slack off on exterior maintenance. In addition to being unsightly, snow- and ice-covered stairs and sidewalks are a safety hazard. Make sure all walkways are clear, touch up paint as needed and clean the gutters. With shorter days limiting the amount of natural light, consider adding exterior lighting.

Leverage Online Marketing

During winter months, buyers spend less time exploring neighborhoods in person and more time taking online tours. High-quality photos and videos highlight the best features of your home and inspire viewers to take the time for a visit. It’s well worth the investment to hire a professional photographer.

Target Motivated Buyers

Summer weather may be more conducive to the process of moving, but there are a number of financial reasons why people look for homes in the winter. New jobs often start at the first of the year, or people receive year-end bonuses that they put toward buying a new home.

Our real estate selling tools help you grow your business any time of the year. Contact Properties Online to learn how our web-based software helps build traffic and capture leads.

Market Watch: Updated 2018 Changes to Buyer Demographics

Market Watch: Updated 2018 Changes to Buyer Demographics

Following an exciting 2017 buying season, real estate trends point to a few changes on the horizon. What will 2018 have in store?

Changes Predicted for the 2018 Home Buying Season
Stay on your toes and be on the lookout for these changing real estate trends:

– Baby Boomers Finally Ready to Downsize

Baby boomers are finally letting go of larger traditional and colonial-style homes, and are ready to downsize in retirement. What are they looking for? A smaller footprint and single-story living, so they won’t have to navigate perilous stairways as they age. How does this translate into the market? Rising demand is expected to push up the prices of single-story dwellings.

– Millennials Compromising on the Suburbs

Though many millennials have their sights set on urban life and activity, millennial buyers, who could make up 43% of the home buying market by the close of 2018, are prioritizing affordability and quality of life – a shift which is pushing this segment out into the suburbs. Last year, the undeniable shortage of entry-level homes posed a huge hurdle for this group, the nation’s largest buyer segment.

– Post-Bubble Foreclosure Sufferers Re-Entering the Market

The more than 10-million Americans forced into foreclosure during the Great Recession have put in their 7-year, foreclosure law penance. Sick of renting and itching to re-enter the market, how many will become eligible in 2018? Around a whopping 1.5 million Americans according to the National Center for Policy Analysis, adding pressure to an already strained supply of home inventory.

Still a Seller’s Market

As buyer demand remains strong in the current year, home prices will continue to soar. This will continue to add to the stresses of first time buyers, foreclosure sufferers, and cash-strapped retirees, struggling with a lack of affordable home options and a dearth of down payment cash.

How will changing real estate trends effect your business? Stay in-the-know with the help of Properties Online.

Timing of Your Client's Home Sale Means More Money

Timing of Your Client’s Home Sale Means More Money

In today’s dog-eat-dog world of real estate sales, where supply is low and housing prices rapidly rising, seller’s remorse is a common issue. If Steve or Sally Seller is driving themselves insane over timing issues, wondering if their home will be ‘worth’ more if they simply wait to sell, it’s time to get down to the brass tacks.

You Can’t Perfectly Time a Home Sale

Like stocks, you can’t time a home listing for the absolute peak of a housing market ascent. Without ESP or a Magic-8 Ball, you’re out of luck. Even staid economists and real estate agents cannot predict exactly what will happen next in real estate sales with any level of certainty. (Remember the housing bubble?)

Home prices could rise – or drop – in which case waiting would fall firmly in the ‘no bueno’ category. Like stocks, marginal differences based on timing will likely be insignificant. Taking a long-term perspective is key.

Housing Costs Will Rise Alongside the Value of Your Current Home

Let’s face it, you have to live somewhere, and the majority of Americans are looking to move up – not down or laterally – in listing their current home. If values are rising, they’re rising everywhere. The math simply doesn’t add up. The more you make on your current home, the more you’ll spend on whatever home you choose to buy.

Put Plainly: It’s Time to Sell When You Have To…

Like when you’re relocating for that great new job, making room for a new family member, or finding your dream home. At these times, when sellers worry about listing too soon, reminding them to look at the bigger picture can quell uncertainties, preventing listing limbo from becoming a stumbling block to bigger, better things.

It’s now or never. Are you ready to up your real estate sales game? Make the move with the help of Properties Online today.

November May Just End Up Being Your Best Month

Getting a Price Drop: How to Have the “Tough Love” Talk with Your Seller

Sometimes in the realty industry, a little tough love is called for. It’s never easy. It’s certainly not fun. But it’s always necessary. How can you get through it without the emotional blowback? We’ve got the real estate selling tips to help you lay on the tough love, and not only survive, but thrive…

How to Help Sellers Get Past Ugly Home Sales Obstacles
Open a sellers’ eyes to listing issues without stumbling clumsily through your explanation or alienating them:

– Seller Has Listed Over CMA
“We began marketing your listing at what the industry refers to as the ‘seller’s price,’ the amount you hoped to get for you home. Following 3 weeks with no offers, it appears the market is not on par with this preliminary pricing. I’ve double-checked our original market analysis, and have a copy for your review, and I’d like to suggest offering your home at a price the market indicates, in this case, $XX.”

– The Price You Put on the Home is Too High
“I am in a position of having to deliver some difficult news. It is one of the toughest parts of my job, but I wouldn’t be providing you the level of service you deserve if I didn’t. My initial price recommendation was based on what you were looking to take away from the home sale, but the market is telling us that pricing is incorrect. I would like to get together with you and discuss price adjustment options.”

– Price is Right, But No Offers
“Homes that linger on the market are either priced to high or in poor shape. Since your home is in excellent condition, I believe the market is telling us we missed the correct price. I suggest we lower your listing price by $XX and see if that nets offers.”

Don’t let listings linger. Move inventory fast with real estate selling tips and tech from Properties Online today.

Our Secrets: Tips You'd Love to Share with Sellers

Our Secrets: Tips You’d Love to Share with Sellers

You know you have some; most agents have at least one: Secrets. The kind you want to share with sellers, but are afraid to. In today’s real estate selling tips, we’ll look into these secrets, and what may be lost when agents keep them under wraps.

What Secret Real Estate Selling Tips are You Keeping from Sellers?

– It’s not the Lawn Maintenance – Smells Sell.
Or don’t as the case may be. Some agents mow the grass before each showing to appeal to buyers. Closely related to areas of your brain linked with memories and emotion, smells market to buyer nostalgia.

– Staging Isn’t Static.
The staging secret’s out of the bag… but the details are not. Most home buyers (and even some realtors) don’t know elaborate, cozy spaces fare better in the winter, while simpler, sparser décor rules summer.

– Discounted Agent Commissions are No Deal.
Agents proposing discounts typically offer sub-par services. Excellent agents execute fast, flawless transactions that net top dollar, earning every penny.

– The Right Price is Important – But so are Bands.
The need to set the right price is no secret, but staying within ‘bands’ will net more foot traffic and offers. Priced too high? Buyers looking for lower price-points will miss the listing, and those looking for a ‘fancier’ home may be disappointed.

– Black Holes are Real.
And they exist in the real estate market. Sellers who list right before people go out of town for major holidays are often sucked-in.

– Exaggerations Take a Bite Out of Sales.
Sellers overstating a goldfish pond as a waterfront retreat drive off disappointed buyers in droves, extending listing times. Realistically describing features net far better results.

– Huge Price Drops Make Sellers Look Desperate.
Price right from the start. Multiple offers are far better than greedy, unrealistic pricing.

Looking for a few more secret real estate selling tips and tricks you can keep to yourself? Sneak-a-peek at Properties Online today.