Posts Tagged as home staging

First Impressions are Everything: Draw Potential Buyers in with a Welcoming Interior

Top Tricks from Home Stages that Will Wow Your Potential Buyers

What agent and seller team doesn’t want to sell their home faster? With these tips and tricks from real estate selling experts, you too can snag sales fast, boosting appeal and fueling the impulse to buy before it’s too late.

Add instant appeal with these secrets of professional stagers

• Never go bare
Empty rooms give buyers no way to judge room size and can actually make them seem smaller, causing buyers to walk away. Instead, add the feel of space with the right kind of furniture, removing bulky items and replacing them with those that help buyers better visualize their own arrangements.

• Put serious thought into placement
Placing the tallest furniture in the far left corner of rooms (upon entry) makes them appear larger. Large pieces on either side of the entryway – smaller. Place them farther back in the room instead. Angle furniture in square or skinny rooms to allow for better movement – or to highlight focal points.

• Use rugs wisely
Rugs are great for delineating spaces, but one overlarge rug can dwarf a room, working against your real estate selling techniques. Use them instead to anchor conversation areas, such as separating seating areas in the living room.

• Be consistent with color & style
Use the same style and similar hues throughout the home for a more cohesive flow.

• Lift curtains
Curtain rods placed just below the ceiling or just above windows will create the illusion of height.

• Use the “rule of three”
This golden rule of home staging involves grouping items (chair, art – you name it) – in groups of threes, fives, sevens, or nines. This helps visual flow as buyers take-in scenery.

• Purposely draw attention to focal points
Place eye-catching accents nearby, such as 3 vases near the fireplace or a large plant near a picture window.

Don’t leave real estate selling to chance. Set yourself up for success with the help of Properties Online today.

Home Staging Doesn't Have to Break the Bank

The Wow Factor Doesn’t Have to Be Expensive – Staging Tips

While staging a home is very important when you are trying to move it quickly, spending too much on the staging process can take a big bite out of your profits. Here are a few real estate selling tips to help you stage a home without having to break the bank:

Depersonalize the Space

One person’s dream might be a potential buyer’s nightmare when it comes to decor. Small touches of personality generally are not a big deal, but when an entire room is dedicated to the owner’s clown painting collection, it can turn a lot of people off. Putting away items that are too personalized, such as eccentric collections and personal photos, for what should be a generic home showing is the key to getting people to imagine themselves in the space.

Highlight the Positive Features

Draw special attention to the aspects of a home that buyers typically love. If there is a fireplace, get a fire roaring (except in the middle of the summer) and show the home at night. Homes with several bedrooms should be given their own theme to highlight the fact that there are many different bedrooms for children to choose from. Water features should be turned on and any other outdoor areas should be prominently featured on your website so potential buyers know what to look for.

Stimulate Olfactory Nerves

Opening up the windows to get some fresh air in a stuffy house is a great way to get musty smells out before a potential buyer shows up. When you do not have that option, or even if you do but want to add to it, buying a few air fresheners will make a home smell pleasant, helping buyers to associate the house with positive thoughts.

For more staging tips, or to learn about how the web is becoming the dominant avenue for residential real estate sales, visit us at Properties Online.

Rising Mortgage Rates Fail to Dampen the Buyer's Market

Preparing Your Sellers for Home Showings

Selling a home can be a long, complex process. If only selling a home was easy! But the reality is, selling a home is anything but easy (hey, that’s why sellers need your expertise!), And while you as a real estate professional are well aware of this fact, not all home sellers realize just how much effort selling their home would require. It is therefore your job, as their agent, to prepare your sellers for home showings.

Preparing the home for the sale is different than preparing the sellers. Preparing the sellers is more about emotional preparedness. The most important thing you could do is to have a conversation with the sellers about the psychology of buying a house – instead of  telling the sellers what they should and shouldn’t do, explain how buyers act and react to different circumstances and how the sellers’ behavior could therefore have a real impact on the sale process.

Above all, you want the sellers to be flexible and to realize that they will need to accept that some showings are going to be scheduled at the very last minute. They also need to realize that agents and buyers won’t always be on time, and that it’s important that they are not present in the house during showings, since this could be a serious turn-off for potential buyers who would feel uncomfortable truly exploring the home in the sellers’ presence.

As much as the sellers are attached to the house and feel that it’s “theirs,” they need to realize that once the sale process starts, their home becomes a real estate property that needs to be sold. Their stuff, their presence and their opinions are not necessarily helpful and could in fact interfere. The more emotionally detached the sellers can be about the process, the easier it will be on them – and on you.

Home Staging for Sale – Top Tips

It’s New Year’s Eve, a day synonymous with new beginnings. Every listing you take on will be a new home beginning for the buyer – out with the old home owner and in with the new. First impressions count, for houses as much as for people. Giving the right impression – of livability, class and comfort – right from the get-go is really important when it comes to home sales. Home staging is no secret. Do you know how to do it right? What to recommend to your home owner clients? Read on for some top tips on home staging for sale.

CLEAN

Be sure to clear away all bathroom and kitchen surface mold by spraying with a 1:1 mix of bleach and water. Wipe down any resistant stains and allow to dry.

Replace shower curtain liners with fresh, white liners. If you have shower doors, instead of curtains, clean these with a mixture of one part muriatic acid to 10 parts water and scrub with steel wool.

Clean carpets thoroughly – nothing beats a professional grade steam clean.

REMODEL

Give your kitchen a major update and refresh at a very low cost. Start by cleaning and staining cabinets and replacing any hardware. Modernize kitchen appliances by cleaning and resurfacing with stainless-steel stick-on coverings. If you can afford it, replacing kitchen appliances with brand-new stainless steel appliances is a great return on investment. Studies show that new kitchen appliances bring high returns from sellers, so the cost is usually justified and pays itself back.

Touch up dingy walls with a fresh coat of paint. In bathrooms, even tile can be painted, which is a great and cost effective solution to dated tile. Simply coat the tiles with a high-adhesion primer and then follow with a ceramic epoxy covering.

Don’t skip your dated brick fireplace. Start by giving it an all-over clean. Then paint bricks carefully using a rag or brush is a color that complements the décor and color of the room or use a stone polish enhancer to polish the bricks.

While you’re working on bricks, don’t forget an outdoor patio. A light coat of paint, sprayed gently with water and patted dry leaves you with a great outdoor look. If you have a wooden deck, make sure all boards are secure, and give it a fresh coat of paint or a new stain.

DECORATE

Take care in bedrooms to not go overboard catering to one gender or age. Master bedrooms, for instance, should appeal to both genders. And additional bedrooms should work for any age child or extended family member. You want potential buyers to be able to comfortably imagine themselves living there, regardless of their family makeup. Stick to neutral colors and themes.

Another great tip is to be sure rooms have a clear purpose. Clean out clutter and personal items. A room that looks like the equivalent of a junk drawer is a huge turnoff. Furthermore, an overcrowded room tells home viewers that your home lacks storage space.

Check your outside, too. Make sure lawns are kept mowed, weeds are pulled, and leaves aren’t spread around. If you have any unkempt areas, some fresh bark chip looks tidy at a very reasonable cost.

Oh, and Happy New Year!