Posts Tagged as home staging

Market Watch: What's Hot and What's Not in Home Design

You Can Make Mistakes with Home Staging – What Not to Do

Home staging can be a seller’s best friend, slashing sales time and boosting profits when done correctly. Poorly performed, however, it could be the nail in the proverbial coffin of the sale. In today’s real estate marketing tips, we’ll take an up-close look at staging, and why what seems cut-and-dry can backfire on those who miss the details.

Home Staging Mistakes that Can Sink Sales

– Overwhelming Design
Good home stagers know the home should be the belle of the ball, not its contents. Look to staging pros who know how to subtly achieve a winning design, without smacking buyers in the face with it as soon as they walk through the door.

– Bland Schemes
On the flipside, those versed in real estate marketing know homes that don’t venture far from the realm of ivory/beige won’t stand out in the minds of buyers. You’ll need some pops of color here and there.

– The Lone Aesthetic
If you’re staging a Victorian, don’t place fainting couches and oil lamps in every room. Buyers won’t be able to see their things in the space. Instead, opt for an eclectic mix, or more traditional, timeless pieces.

– Fake-Outs
If a potential stager suggests artificial fruit or inflatables, run in the other direction. Keep it real. Fake items blast buyers with the message this is not their home.

– Poor Scaling
Not staging to the right scale can kill a sale. Furniture and accessories should match home scale and proportion. Too small, and spaces look barren and lifeless, not spacious. Too large, and spaces feel cramped. You need to show good use of the room. Ditto for artwork. Too small = visual clutter. Avoid items smaller than a softball.

– Closed Doors
While this might appear ‘neat,’ closing doors limits movement, and can lead to buyers missing entire sections of a home.

Stage yourself for success in the real estate marketing arena with the help of Properties Online today.

Our Secrets: Tips You'd Love to Share with Sellers

Our Secrets: Tips You’d Love to Share with Sellers

You know you have some; most agents have at least one: Secrets. The kind you want to share with sellers, but are afraid to. In today’s real estate selling tips, we’ll look into these secrets, and what may be lost when agents keep them under wraps.

What Secret Real Estate Selling Tips are You Keeping from Sellers?

– It’s not the Lawn Maintenance – Smells Sell.
Or don’t as the case may be. Some agents mow the grass before each showing to appeal to buyers. Closely related to areas of your brain linked with memories and emotion, smells market to buyer nostalgia.

– Staging Isn’t Static.
The staging secret’s out of the bag… but the details are not. Most home buyers (and even some realtors) don’t know elaborate, cozy spaces fare better in the winter, while simpler, sparser décor rules summer.

– Discounted Agent Commissions are No Deal.
Agents proposing discounts typically offer sub-par services. Excellent agents execute fast, flawless transactions that net top dollar, earning every penny.

– The Right Price is Important – But so are Bands.
The need to set the right price is no secret, but staying within ‘bands’ will net more foot traffic and offers. Priced too high? Buyers looking for lower price-points will miss the listing, and those looking for a ‘fancier’ home may be disappointed.

– Black Holes are Real.
And they exist in the real estate market. Sellers who list right before people go out of town for major holidays are often sucked-in.

– Exaggerations Take a Bite Out of Sales.
Sellers overstating a goldfish pond as a waterfront retreat drive off disappointed buyers in droves, extending listing times. Realistically describing features net far better results.

– Huge Price Drops Make Sellers Look Desperate.
Price right from the start. Multiple offers are far better than greedy, unrealistic pricing.

Looking for a few more secret real estate selling tips and tricks you can keep to yourself? Sneak-a-peek at Properties Online today.

First Impressions are Everything: Draw Potential Buyers in with a Welcoming Interior

Top Tricks from Home Stages that Will Wow Your Potential Buyers

What agent and seller team doesn’t want to sell their home faster? With these tips and tricks from real estate selling experts, you too can snag sales fast, boosting appeal and fueling the impulse to buy before it’s too late.

Add instant appeal with these secrets of professional stagers

• Never go bare
Empty rooms give buyers no way to judge room size and can actually make them seem smaller, causing buyers to walk away. Instead, add the feel of space with the right kind of furniture, removing bulky items and replacing them with those that help buyers better visualize their own arrangements.

• Put serious thought into placement
Placing the tallest furniture in the far left corner of rooms (upon entry) makes them appear larger. Large pieces on either side of the entryway – smaller. Place them farther back in the room instead. Angle furniture in square or skinny rooms to allow for better movement – or to highlight focal points.

• Use rugs wisely
Rugs are great for delineating spaces, but one overlarge rug can dwarf a room, working against your real estate selling techniques. Use them instead to anchor conversation areas, such as separating seating areas in the living room.

• Be consistent with color & style
Use the same style and similar hues throughout the home for a more cohesive flow.

• Lift curtains
Curtain rods placed just below the ceiling or just above windows will create the illusion of height.

• Use the “rule of three”
This golden rule of home staging involves grouping items (chair, art – you name it) – in groups of threes, fives, sevens, or nines. This helps visual flow as buyers take-in scenery.

• Purposely draw attention to focal points
Place eye-catching accents nearby, such as 3 vases near the fireplace or a large plant near a picture window.

Don’t leave real estate selling to chance. Set yourself up for success with the help of Properties Online today.

Home Staging Doesn't Have to Break the Bank

The Wow Factor Doesn’t Have to Be Expensive – Staging Tips

While staging a home is very important when you are trying to move it quickly, spending too much on the staging process can take a big bite out of your profits. Here are a few real estate selling tips to help you stage a home without having to break the bank:

Depersonalize the Space

One person’s dream might be a potential buyer’s nightmare when it comes to decor. Small touches of personality generally are not a big deal, but when an entire room is dedicated to the owner’s clown painting collection, it can turn a lot of people off. Putting away items that are too personalized, such as eccentric collections and personal photos, for what should be a generic home showing is the key to getting people to imagine themselves in the space.

Highlight the Positive Features

Draw special attention to the aspects of a home that buyers typically love. If there is a fireplace, get a fire roaring (except in the middle of the summer) and show the home at night. Homes with several bedrooms should be given their own theme to highlight the fact that there are many different bedrooms for children to choose from. Water features should be turned on and any other outdoor areas should be prominently featured on your website so potential buyers know what to look for.

Stimulate Olfactory Nerves

Opening up the windows to get some fresh air in a stuffy house is a great way to get musty smells out before a potential buyer shows up. When you do not have that option, or even if you do but want to add to it, buying a few air fresheners will make a home smell pleasant, helping buyers to associate the house with positive thoughts.

For more staging tips, or to learn about how the web is becoming the dominant avenue for residential real estate sales, visit us at Properties Online.

Rising Mortgage Rates Fail to Dampen the Buyer's Market

Preparing Your Sellers for Home Showings

Selling a home can be a long, complex process. If only selling a home was easy! But the reality is, selling a home is anything but easy (hey, that’s why sellers need your expertise!), And while you as a real estate professional are well aware of this fact, not all home sellers realize just how much effort selling their home would require. It is therefore your job, as their agent, to prepare your sellers for home showings.

Preparing the home for the sale is different than preparing the sellers. Preparing the sellers is more about emotional preparedness. The most important thing you could do is to have a conversation with the sellers about the psychology of buying a house – instead of  telling the sellers what they should and shouldn’t do, explain how buyers act and react to different circumstances and how the sellers’ behavior could therefore have a real impact on the sale process.

Above all, you want the sellers to be flexible and to realize that they will need to accept that some showings are going to be scheduled at the very last minute. They also need to realize that agents and buyers won’t always be on time, and that it’s important that they are not present in the house during showings, since this could be a serious turn-off for potential buyers who would feel uncomfortable truly exploring the home in the sellers’ presence.

As much as the sellers are attached to the house and feel that it’s “theirs,” they need to realize that once the sale process starts, their home becomes a real estate property that needs to be sold. Their stuff, their presence and their opinions are not necessarily helpful and could in fact interfere. The more emotionally detached the sellers can be about the process, the easier it will be on them – and on you.