Posts Tagged as iphone

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Mobile Technology for Real Estate Agents

Mobile technology is particularly exciting for real estate, because it allows the agent or broker to operate in real time, providing top notch service and response.

Real estate professionals have never been, as a whole, early adopters of technology, despite proven benefits. But falling behind when it comes to applicable technology can cost you money, and a lot of it. Mobile technology for real estate agents is a hot, growing field. What do you know about it?

The average real estate agent is in his or her mid-50s (57, to be exact). This is a contributing factor to the prevalent use of outdated technology in the business. But realtors are adopting mobile technology. Smartphones are commonplace. Tablets and iPads are growing in popularity. These devices enable location aware applications at very reasonable price points, designed for use on systems most people are already familiar with. It’s win-win-win-win!

Mobile technology is particularly exciting for real estate, because it allows the agent or broker to operate in real time, providing top notch service and response.

Handy SMS mobile tools like Smart Lead Capture allow real estate professionals to market their listings and capture leads over mobile devices. With smart lead capture, agents and brokers can capture leads by offering their clients the ability to “text for more information” about a property listed for sale or rent. The system stores and displays all of the property information and displays it to the prospects in a manner that best fits the user’s mobile phone. Information can be sent as a text message or over the internet via a mobile browser.

You can also ensure you never miss a text lead by setting up SMS Auto-Responder technology. Similar to email auto-responders, SMS Auto-Responders allow you to send an automated response via text message as soon as a prospect utilizes your text for information service provided by Smart Lead Capture. You can write custom messages for each of your listings, and they’ll be sent automatically.

Over half of prospects (56%) expect to be contacted within 30 minutes of expressing interest in a property, according to NAR statistics. This kind of high expectation leaves no margin for error. Taking advantage of the many affordable mobile technology tools now available to real estate professionals helps you close the gap, more and more.

Mobile applications like Lead Alert send instant leads via SMS (text) message, so that follow-up can happen in real time. Respond while a prospective buyer’s interest is at its peak – while they’re standing in front of the property or clicking through its individual property website.

We could spend weeks covering mobile technology for real estate professionals (and maybe we will!), but this is a great place to start. There is no shortage of awesome applications and new developments. Just a little investment will take you and your real estate business a long way.

Mobile Tech Tools Boost Real Estate Sales

High Country Realty of Blue Ridge, Georgia reported an astonishing 49% annual increase in housing sales at the end of 2011, a remarkable feat given the current economy. In an interview with RISMedia.com, the Caldwell Banker agency attributed its success to mobile information technology.

“Today’s real estate consumer has demonstrated they have a strong desire to work with real estate firms that are willing and able to supply real time information about real estate,” said High Country broker/owner June Slusser. “We took the stance we were going to be the company that provided more knowledge to consumers than anyone else.”

High Country accomplished its goal by focusing on mobile tools that allowed agents to respond to seller questions and buyer queries immediately and provide maximum information instantly via smart phone. Real estate customers responded enthusiastically both to the convenience of mobile communication and to the depth of information they were able to tap into via mobile real estate tools.

The exponential growth in the popularity of smart phones is making mobile real estate tools an essential addition to the modern Realtor’s tool bag. Mobile technology offers real estate agents and their clients speed and flexibility not available on any other marketing platform. Here’s a rundown on some of the most popular real estate mobile tools:

  • Mobile listing domains allow customers to access listing domain pages from their iPhone or Droid.
  • A mobile version of your real estate sites allows your customers to access all of the information available on your website via their smart phone. Mobile websites are specially formatted for mobile access to ensure easy of use and connectivity.
  • QR Codes allow consumers to obtain information with a wave of their smart phone. Using QR codes, real estate agents can provide clients with detailed listing information, documentation and virtual video tours of their listings.
  • Mobile GPS apps can be used to send clients reliable directions to property sites.

If you have yet to take advantage of the significant benefits mobile technology offers members of the real estate community, Properties Online can bring you up to speed.

Internet Trends — Mobile on the Rise

In a recent study, Morgan Stanley suggested that smart phones will out sell desktop and laptop computers by 2012. Do you agree? I think anyone who has an iPhone or droid can certainly agree that this is going to happen – perhaps even in  2011. There is no denying that mobile Internet traffic is on the rise.

Now is a great time to develop your mobile marketing plan. Here are three mobile tips that you can incorporate to help make this happen!

Dose your website have a mobile version? If not, you might want to consider getting one. If you have a custom site, have your web developer design a second version specifically for mobile devices. Some companies such as RealEstateSites.com offers a free mobile version of their agent website product.

Do you use TEXT lead capture? If not, you might want to consider adding a text sign rider to your listings. Services such as SmarterAgent.com and KWKLY.com offer mobile and texting services to real estate professionals. ListingDomains.com offers a text rider upgrade to their listing website product for $10.00

Have you looked into QR codes? QR codes are still fairly new here in the states but they have taken some countries like Japan by storm. QR Codes storing URLs may appear in magazines, on signs, buses, business cards, or on just about any object that offers users information. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the phone’s browser.

Google’s mobile Android operating system supports the use of QR codes by including the barcode scanner (ZXing) on some models.

View more presentations from CM Summit: Marketing in Real Time.
Look for some exciting new mobile innovations in 2011 from Properties Online!
Amanda Cornelius

Must have iphone App for Agents

I’m not a big Apple computer guy, but I love my iPhone.  I’m from the school that says you don’t need a bunch of technology to be tech savvy in real estate.  But you do need a couple of key pieces of tech to be on the team and an iPhone is one of them.  I’m probably going to get a bunch of flack from Droid and BlackBerry users for that and admittedly the bear minimum is some sort of Smartphone.  But the truth is that the iPhone is a game-changing piece of technology for people in real estate.  And it’s not just the vast quantity of apps that are available but the quality and functionality of those apps.

For example: there is an app called Zosh that allows you to fill-in pdf forms.  Say you get an email with an attached pdf of a form that you need to fill out and send back to your transaction coordinator or broker to complete your file.  You know; that 1-page transaction profile form for all the vital info about your deal, the “get-paid” form as my colleague Leslie in Lake County likes to put it.  Now traditionally you would print this, fill it out, and then hand it or even fax it in.  If you were a real techie, you would figure out a way to fill it out on your computer and email it back, which would probably cost you a pretty penny on either some software or a tablet.  With Zosh you can fill it out, email it back, and even sign it if you so needed right from your iPhone.

There are a couple of hitches but they aren’t big ones from what I’ve found so far.  For one, it costs $3 but what’s that, we folks in real estate blow $3 pulling out of the driveway.  For the other, the interface is easy once you get use to it but it might become a little tedious if the form is really long.  One nice little feature it has, however,  is a “shortcuts” button where you will find info that you have typed before so you can just select and insert it into the document rather then retyping the whole thing.  A definite timesaver on forms you fill out regularly like all those “get-paid” forms for the escrows you’ll be closing because your technology has opened up more time for you to put more deals together.