Posts Tagged as LinkedIn

Where Should You Focus Your Social Media Attention?

Facebook, Google+, LinkedIn, Twitter, Instagram, Tumblr … the list goes on. But there are only so many hours in the day, and the home buyers and sellers you want to target may not be everywhere. How do you determine the best social media approach? Where should you focus your social media attention?

You want to be where your target audience is, first and foremost. Your goal should be to build a community around your business, while you work to expand awareness of what you do, how you do it and the properties you’re selling.

Here are five social media sites you should look into when planning your social media strategy:

Facebook, as we’ve discussed in earlier posts, has a HUGE reach, of over 1 billion global users. The social networking site makes it easy to present yourself as an individual AND as a business, and is working continually to release features that keep it competitive in the social media market. Facebook is used by marketers to reach consumers in just about every industry imaginable, and it is very applicable to real estate professionals marketing properties.

Twitter may not be the ideal place to market a listing (think Facebook and Craigslist for that), but it is a great way to make connections online, boost your SEO, generate conversations, and learn more about your industry, market or potential clients. Twitter has more than half a billion users, and it’s a great site for monitoring trends.

LinkedIn provides good professional networking opportunities, thought leadership, business promotion options. The majority of LinkedIn users are college educated, and involve themselves in the social network for professional advancement, rather than personal socialization. Professionals earning more than $150,000 annually make up the largest bracket of LinkedIn users.

Google+ has been booming, and its user numbers rival Twitter. With its connection to YouTube, the introduction of Google Authorship and the popularity of Google Hangouts, Google+ has a lot of potential for reach, for SEO benefits and brand building. Google+ has a higher than average number of well-educated professional males in its demographic.

Pinterest has exploded in the last couple of years. While it originally caused a lot of people to scratch their heads, its relevance grows more and more clear every day, and it holds a lot of potential for real estate professionals. It’s a great way to showcase images, build links and drive traffic to your site. Remember: pin from your own site if that’s where you want people to end up! Nearly three-quarters of Pinterest users are female, and the majority are college educated. Home décor and home design are two of the most popular topics – this is great if you can showcase beautiful properties (linking back to your single property websites), home staging tips and more.

Marketing Your Real Estate Business with Social Search Optimization (SSO)

If you aren’t using social media sites like Twitter, Facebook, LinkedIn and YouTube, you could be missing out on some great business opportunities. Social search optimization (SSO), also known as social media marketing, incorporates the use of these four different social outlets. Marketing your real estate business with social search optimization is a great way to extend your business reach and increase your leads and revenue.

SSO has become one of the quickest methods for marketing your real estate business. By definition, social search optimization is the use of online marketing strategies in social media networks in order to promote a specific product, service or brand.

By involving yourself in these online marketing strategies, you can establish contacts through media sharing, opening up opportunities for new real estate clients across the country.

How does SSO work?

Let’s say you just picked up a new listing from the MLS, and need to sell it within a few months. A simplified, step-by-step method for using SSO to sell the property might look something like this:

Use Twitter to announce your new listing.

Add the new listing to your Facebook profile and/or page.

Update your status on LinkedIn to provide some new information about the home you are selling.

Post a short, informative video on YouTube.

Provide back links between the above social networks to your main real estate

Although the above techniques are oversimplified, you can still use them to engage in real estate social marketing. The possibilities are virtually endless for finding new clients and referrals.

Another benefit in social marketing for your business is that you can also create valuable real estate back links to your main website or other web properties, such as single property websites.

Social media marketing for realtors

The four social networks mentioned above (Twitter, Facebook, LinkedIn and YouTube) have well over 500 million users between them. Best of all, the majority of these users are motivated buyers/sellers who are ready to engage in a conversation about real estate transactions.

With an effective social marketing plan, your real estate business can take advantage of the vast amount of opportunities that exist with online social networks online.


LinkedIn Redesigned Company Pages

Did you know Linkedin has redesigned their Company Pages? In early October, LinkedIn’s company pages redesign initiative became available to all LinkedIn users.

Sample of the new company pages designs can be seen in this slideshare:

LinkedIn says the new designs “make it easier than ever to build relationships with your target audience.”

New features allow you to:

  • Better express your brand
  • Showcase what you have to offer
  • Highlight what’s important and keep followers engaged
  • Reach members everywhere

See more at LinkedIn

LinkedIn Redesigned Company Pages

Linkedin Infographic

Social Media Stats You Should Care About: LinkedIn (Part 3)

Welcome to Part 3 of a 3-part series on social media statistics. We’ve already noted some very impressive statistics on Facebook and Twitter. Today, we’ll look at LinkedIn – that more ‘professional’ social media cousin – and see what the numbers show.

LinkedIn is often referred to as “Facebook for professionals.” Less of a friend and photo sharing site, it is a networking site for professionals the world over to share they careers, skills, job opportunities and more.

As of November 2011, LinkedIn boasted 135 users across 200 countries, 57 million of them in the United States. What’s more, professionals are signing up to join LinkedIn at a rate of more than two new members per second.

LinkedIn can provide an outstanding platform to build your brand, detail your professional achievements and receive accolades and recommendations from your clients, colleagues and business associates.

The site also provides a unique way to collaborate and resolve business challenges with other professionals in your line of business. Join relevant real estate groups, ask questions, share challenges and solutions, network, find similarities, ask for help, offer and seek for jobs, and explore opportunities.

You see, LinkedIn members are sharing insights and knowledge in more than 1 million groups, and 75 of the Fortune 100 companies now use LinkedIn as part of their corporate hiring solution.

LinkedIn is an incredible supplement to your online social media presence. It allows you to paint an extremely detailed picture of yourself and your business, to better showcase your website, your properties for sale, your activities, and more. It’s time to get involved.

Also see:

Social Media Stats You Should Care About: Facebook (Part 1)

Social Media Stats You Should Care About: Twitter (Part 2)

How to Increase Marketing Power of Your LinkedIn Profile

If you are in the real estate industry, promoting yourself as a real estate professional is as important as promoting your real estate listings. Your professional image — your personal brand — is as important to clients as the real estate services your offer. Real estate is a service industry where agent image is a powerful real estate marketing tool that can be effectively used to increase your client base. Your LinkedIn profile can play a vital role in turning your professional image into a dynamic social media marketing asset that will enhance your personal brand and drive potential clients to your real estate site.

Unlike other social networking platforms, LinkedIn places the emphasis squarely on your professional qualifications. By applying search engine optimization techniques to your LinkedIn profile, you can significantly increase your position in search rankings. But discovering your profile may not be enough to drive potential clients to your real estate website. To increase the client conversion rate of LinkedIn leads, you may need to tweak your LinkedIn profile so that it provides visitors with both the professional information they are looking for and a glimpse of the person behind the credentials.

To increase the marketing power of your LinkedIn profile, follow these tips:

  • Revamp the headline. People decide which sites to open by scanning the headlines in the list of search results. Use your LinkedIn profile headline as a prequalifier to attract the people most likely to use your services. Headlines should  describe you and your business in short, compelling phrase: New York Realtor Specializes in Upscale Lofts.
  • Optimize for search engines by adding keywords to each profile section: headline, work experience, summary and specialties.
  • Add social proof by providing specifics about education, awards and recommendations. Adding specifics validates your credentials, increasing brand value.
  • Make a personal connection by including information about your goals or interests.
  • Include a call to action in your profile. Tell people action you want them to take: click, contact, email, etc.