It’s easy to become overwhelmed by SEO (search engine optimization). Good SEO is what helps a website rank on the first page of Google, for instance. You want good SEO. High quality content, good, easy to navigate design – these things are in your control, and they are crucial to the SEO of your real estate websites. So today, I’ve pulled together four things that every real estate agent should know about SEO.
1. Content is the cream that rises to the top. Content should answer a need. It should tell a story. It should solve a problem. Content should be applicable, usable, shareable. It should resonate with your users. As a real estate professional, you know your market. You know the buyers and sellers you want to attract as clients. What do they need? How can you give it to them? This applies to your agent and single property websites and to your social media efforts. Before you throw up your hands in defeat, know this: none of this means you have to have tons of content or writing on your sites. But it does mean that what you do say and post needs to be relevant. This is one area where using a dedicated service like RealEsateSites.com or Listings Unlimited can be a huge help – your website will start with tested, high quality content, keywords and built-in SEO. You can build on a solid foundation put together by experts.
2. SEO is steadiest on a tripod. To have a solid SEO strategy, you need to focus on three separate areas – content, links and social media. They are separate, but also incredibly interconnected. And they’re all important. Link exchange is a great way to get legitimate links from other websites pointing to your site. Links increase your site’s authority and, therefore, its visibility in the search engines. Link building can be arduous to the inexperienced, but is often built in to quality website services. Social media is the vehicle that can take your site to the next level, by giving it the exposure it needs to appear valuable to search engines. At the end of the day, link building and social media connectedness and moot, without great content. Your content is incredibly important and must focus with precision on your visitors’ needs and your call to action.
3. Social media puts the ‘S’ in SEO (well, not literally). Google, in particular, gives more and more credit to social media when it comes to ranking. Likes, shares, comments, @mentions, etc. have become an incredibly important part of strong SEO. You want to make it easy for people to share and like your content. This, in turn, makes it easy for other people to find your content. Built-in social networking tools will save you time and money when it comes to this critical aspect of your real estate site or single property website’s SEO.
4. You must know your brand before you can optimize it. SEO is step two, after good branding. And the connection between good branding and SEO has been made easier and stronger since Google release Google Authorship. Google Authorship connects your content to your Google author profile, and the search engine gives more credit to recognized authors’ content. This is by no means an overnight fix, but it is a very worthy recipient of your time and strategy, with regard to SEO.