Tag archive for "Listing Tools" | Blog.PropertiesOnline.com

Video Usage in Real Estate, the Stats Are In

How Blockchain Technology Could Transform Real Estate Listings and Marketing

Tired of the redundancies, errors, delays, waste, and exorbitant fees that have been part and parcel of real estate sales transactions since the dawn of time? From portal conundrums that create property search snafus, to transactional miscommunications that lead to seemingly endless delays, it may finally be time to stop the insanity.

Meet Blockchain Technology
The latest advancement in real estate sales, blockchain tech could allow for the creation of a universally accessible real estate information and records database – once an international standard for the collection of property data is created.

What is Blockchain?
Originally developed as an accounting method for Bitcoin, blockchain is now used in a variety of commercial applications. Utilizing distributed ledger technology (DLT), it allows participants in an industry, such as the extended real estate community, to track digital transactions without central recordkeeping. Any document can be inserted.

Once introduced, ledgers are permanent, unchangeable, and cannot be deleted, making them meddle-proof. The blockchain community owns/controls the information collectively, which is automatically distributed, making information easily visible, verifiable, and trustworthy.

How Could Blockchain be Used in Real Estate?
Enabling the execution of real estate transactions without the need for third parties via smart contract, blockchain technology could easily facilitate real estate sales proceedings digitally. Paired with IFPS, syndication of the world’s real estate network is possible. (Interplanetary File System(IFPS), is the technology that enables email/information transfer from one computer directly to another without the need for a third-party server, such as Google.)

Each property receives a unique identifier (hash) for permanent recording on a global ledger. Sellers will benefit from increased exposure, buyers receive access to localized, user-curated data – provided all parties get on-board. With universalized data standards, the sky could be the limit.

Could blockchain technology be the key to releasing the real estate sales chains that bind you? Tune in on new developments with this emerging tech with the help of PropertiesOnline today.

Real Estate Video Marketing – Tips for Success

New to video real estate marketing? You’re moving in the right direction. 60% of consumers prefer video when seeking online information. In the real estate industry, video listings net 403% more inquiries than those without. But you’ll need the right real estate video tips to ensure success.

What Video Marketing Tactics can Help You Gain an Edge on the Competition?

– The right location.
Placing a listing video on your agency website is a no-brainer. But outside of that, YouTube is the ideal locale. Google searches pull from YouTube. (FaceBook does not do this.) From here you can embed on other social platforms.

– The right content.
Beyond listing videos, you’re efforts will best be spent on ‘evergreen,’ hyper-local content: Content you can use and re-use for at-least 2-years. Think agent/agency promos and neighborhood reviews that showcase your expertise to earn the best ROI.

– The right look.
Leading real estate video tips point to the need for professional-quality content. A shaky selfie won’t suffice. These videos will be a representation of your skills. Luckily, with a decent phone/camera and Properties Online’s latest video builder tool, free with the POL family of products, you’ll be rapidly on your way to achieving stellar video results.

Simply upload content, indicate your preferences, and your video will be automatically built and syndicated to YouTube, alongside a non-branded IDX-compliant version for your local MLS.

– The right frequency.
Develop a content schedule, uploading at least one video per week to ensure success. This gives you time to create content, while expanding your online marketing reach. Ideas include:

Agent introductions
Recorded buyer/listing consultation presentations
Community videos
Local amenities tours
School interviews
How-to’s
Top-10 lists

Internet video traffic will account for 82% of consumer internet traffic by 2021. Do you have the real estate video tips you need to stake your claim in this new frontier? Find the tools and technology you need for success on Properties Online today.

Realtor.com Shares Tips for Selling that Listing in Two Weeks

Sellers in a rush to leave their current home? Selling a home super-fast is possible – with the right tactics. In today’s real estate selling tips, we’ll look at advice from the experts at Realtor.com on how to sell a home fast, bringing in buyers in 2 weeks or less to seal the deal.

Cinch a Speedy Sale with these Expert Real Estate Selling Tips from Realtor.com:

1. Entice with price.
In real estate, price is everything, affecting whether a property sits or sells. The asking price says a lot about the seriousness and motivation of the seller. Consider listing at an aggressive, not ambitious asking price if you want to move the home fast.

2. Make it irresistible.
Dress it up. Stage it. Give it that ‘wow’ factor. You want to create ambiance on the level of a home decorating magazine. Sellers new to the concept of staging? Giving them a few tips ensures success.

3. Set a deadline…
A deadline for receiving offers. Think ‘Black Friday’ when it comes to real estate: You want to move your product (house) fast, and have priced accordingly – good deals don’t last.

4. Offer incentives.
Consider sweetening the deal by offering to contribute to the buyer’s closing costs, throwing in a year’s worth of cleaning services, or contributing to homeowner’s association dues. Get creative and tailor your offerings to what’s important to buyers in your market.

5. Tell your neighbors.
Someone may have a friend interested in moving to the neighborhood, or a family member who wishes to be closer.

6. Stay flexible.
It’s important to roll with the punches throughout the process. If someone wants to see your home at 6 pm in the middle of dinner – let them in with a smile.

Looking for winning real estate selling tips to help you move listings fast? Find them on Properties Online today.

Drone Videos Give Home Buyers a “New Perspective”

As federal drone use laws have become clearer in recent years, the use of drone photography has continued to grow in popularity in real estate marketing. As a fresh way to spice-up listing photos and video, the unique views provided by drone-captured shots offers buyers a far more complete perspective not only of homes, but their surrounding neighborhood and area amenities.

Marketing that Makes an Impact
A far cry from Google Earth’s satellite views – which leave a lot to be desired – drone video goes beyond simple and common front and rear exterior photography, providing a top-to-bottom, 360-degree view of a home and surroundings. The added dimension and additional information provided can help cinch sight-unseen sales for out of state buyers, and in some cases even drive-up property prices via the showcasing of expansive natural views or sought-after amenities.

Getting the Bird’s Eye View
Adding drone photography to video usage in real estate marketing is more intense for commercial drone pilots than those who fly recreationally. Those snagging real estate shots via drone need a Federal Aviation Administration drone pilot’s license.

Training in drone usage and photography are essential, as is insurance against mishaps. For example, rules forbid flying over people, allowing the drone out of the line of sight, etc. It also takes a good deal of practice to both ensure the safety of the public and get clear shots while flying these miniature marvels. Fortunately, there are a host of reasonably priced drone services for hire to handle your shoot. All you have to do is Google ‘find a drone photographer near me’ and choose among area providers.

Soar above the competition, giving prospective clients a new perspective. Take advantage of these and other tips and techniques for video usage in real estate marketing. Boost your impact with the help of Properties Online today.

Market Your Properties for Success With Specialized Tools

1 in 3 Real Estate Buyers Now Make a Purchase Decision from Only Photo and Video

Buyers are increasingly relying on video usage in real estate marketing, making 1 in 3 purchases sight-unseen according to the latest Redfin statistics – up from 1 in 5 just a year ago. Are you missing out on speedier sales by failing to take advantage of this increasingly popular marketing medium?

Tight Market & Technological Advances Are Fueling the Trend
A lack of affordable homes has buyers willing to jump in, sight unseen, to snag a home. With today’s technology, they are relying on video usage in real estate marketing and online information on neighborhoods to avoid surprises.

As expected, millennial home buyers are leading this trend, accounting for 41% of recent sight-unseen offers – three times more than baby boomers. To make offers competitive but get some protection, typically the only contingency is an inspection clause in the purchase agreement.

Video Tours & Drone Advancements Make Sight-Unseen Purchases Easier
For those simply unable to view a home in person, such as long distance buyers, as well as those looking to get a leg up on the competition, video tours with the right imagery and information give can give buyers enough confidence to forge ahead without kicking tires in-person.

For long-distance buyers, some are even engaging in live walkthroughs with agents via FaceTime or Skype, engaging in an interactive, Q&A experience to put their minds at-ease.

Video Marketing Tips to Gain Buyer Confidence:

• Enlist a Drone
Tour the neighborhood and offer bird’s eye home views via drone videography.

• Cover all the Bases
Including closets, outside, and mundane things like electrical panels and water pressure.

• Add a Public Service Announcement
“Out-of-state and considering buying sight-unseen? Contact me to arrange a live video walkthrough, or enlist the help of a licensed home inspector today.”

Put video usage in real estate marketing to work for you, inspiring sight-unseen buys. Create videos quickly and easily with the help of Properties Online latest video builder tool today.

Should You Use Live Chat Apps on Your Website?
July 19, 2018
Live chat apps are literally popping up everywhere. In this week’s real estate agent marketing tips, we’ll take a look…
Want Your Video to Go Viral? Here’s How.
July 17, 2018
One of the best ways to make an emotional connection with clients, despite the fact there’s no actual one-on-one contact,…
Tips on What to Include in Your Real Estate Agent Website Privacy Policy
July 12, 2018
Who’d have thought real estate agent marketing would be fraught with such peril? Post-Facebook election snafu, privacy policy updates are…
Five Times Bargain Hunting Leads to Buyers Remorse
July 10, 2018
Buyers looking for a bargain? In today’s housing market, that’s a tall order. Before buyers take their thriftiness too far,…
What’s The Biggest Mistake That Makes Potential Buyers Walk?
July 5, 2018
You’ve listed and helped potential buyers tour countless homes. So many so that over the years you’ve become desensitized to…