Posts Tagged as Listing Tools

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Drone Videos Give Home Buyers a “New Perspective”

As federal drone use laws have become clearer in recent years, the use of drone photography has continued to grow in popularity in real estate marketing. As a fresh way to spice-up listing photos and video, the unique views provided by drone-captured shots offers buyers a far more complete perspective not only of homes, but their surrounding neighborhood and area amenities.

Marketing that Makes an Impact
A far cry from Google Earth’s satellite views – which leave a lot to be desired – drone video goes beyond simple and common front and rear exterior photography, providing a top-to-bottom, 360-degree view of a home and surroundings. The added dimension and additional information provided can help cinch sight-unseen sales for out of state buyers, and in some cases even drive-up property prices via the showcasing of expansive natural views or sought-after amenities.

Getting the Bird’s Eye View
Adding drone photography to video usage in real estate marketing is more intense for commercial drone pilots than those who fly recreationally. Those snagging real estate shots via drone need a Federal Aviation Administration drone pilot’s license.

Training in drone usage and photography are essential, as is insurance against mishaps. For example, rules forbid flying over people, allowing the drone out of the line of sight, etc. It also takes a good deal of practice to both ensure the safety of the public and get clear shots while flying these miniature marvels. Fortunately, there are a host of reasonably priced drone services for hire to handle your shoot. All you have to do is Google ‘find a drone photographer near me’ and choose among area providers.

Soar above the competition, giving prospective clients a new perspective. Take advantage of these and other tips and techniques for video usage in real estate marketing. Boost your impact with the help of Properties Online today.

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1 in 3 Real Estate Buyers Now Make a Purchase Decision from Only Photo and Video

Buyers are increasingly relying on video usage in real estate marketing, making 1 in 3 purchases sight-unseen according to the latest Redfin statistics – up from 1 in 5 just a year ago. Are you missing out on speedier sales by failing to take advantage of this increasingly popular marketing medium?

Tight Market & Technological Advances Are Fueling the Trend
A lack of affordable homes has buyers willing to jump in, sight unseen, to snag a home. With today’s technology, they are relying on video usage in real estate marketing and online information on neighborhoods to avoid surprises.

As expected, millennial home buyers are leading this trend, accounting for 41% of recent sight-unseen offers – three times more than baby boomers. To make offers competitive but get some protection, typically the only contingency is an inspection clause in the purchase agreement.

Video Tours & Drone Advancements Make Sight-Unseen Purchases Easier
For those simply unable to view a home in person, such as long distance buyers, as well as those looking to get a leg up on the competition, video tours with the right imagery and information give can give buyers enough confidence to forge ahead without kicking tires in-person.

For long-distance buyers, some are even engaging in live walkthroughs with agents via FaceTime or Skype, engaging in an interactive, Q&A experience to put their minds at-ease.

Video Marketing Tips to Gain Buyer Confidence:

Enlist a Drone
Tour the neighborhood and offer bird’s eye home views via drone videography.

Cover all the Bases
Including closets, outside, and mundane things like electrical panels and water pressure.

Add a Public Service Announcement
“Out-of-state and considering buying sight-unseen? Contact me to arrange a live video walkthrough, or enlist the help of a licensed home inspector today.”

Put video usage in real estate marketing to work for you, inspiring sight-unseen buys. Create videos quickly and easily with the help of Properties Online latest video builder tool today.