Posts Tagged as listing videos

Don't Just do Listing Videos! What Else to Put in Your Online Business Video Library.

Don’t Just do Listing Videos! What Else to Put in Your Online Business Video Library

Feel like video usage in real estate marketing is falling short of your expectations? You may not be leveraging it to its fullest potential. A successful video marketing approach should encompass much more than simple listing videos. What are you missing?

Other Essential Real Estate Videos Include:

Just Sold Videos
The flipside of listings videos are easy to create and use the same files. These videos show off your sales success, offering potential new listing clientele the capability to see first-hand the genre of homes you typically represent and recent sales in their area.

Welcome Home Videos
Once you receive notice an offer has been accepted, create and send a “Welcome Home” video using your listing files, inserting a slide thanking the clients for their business. Excited new homeowners often share these with family and friends – so don’t forget to include a call-to-action button and link to your site.

Neighborhood Profiles
If you specialize in particular communities, neighborhood videos are a must, offering shoppers information on area amenities such as parks, recreation, schools, shopping, dining, and nearby attractions.

About Me Videos
These videos help potential clients put a face and personality with your name, and are a terrific opportunity to show how you stand out from other agents. What types of things should you include? A headshot, awards you’ve received, client testimonials, things you’re involved with in the community (charitable organizations, volunteerism), and most importantly, your contact information.

How-To Videos
Listing and buying particulars can be overwhelming. Simplify things with simple, instructional videos to help them through the process. These show you understand your clients’ needs intimately, add value to your services, and draw prospective clients to your web/social domains.

Still relying solely on listing videos? Step things up a notch with video usage in real estate marketing and reap sales success. Simplify the process with the help of the latest video builder tools and tips from PropertiesOnline today.

Each Property Should Be Shown in its Best Light!

Each Property Should Have Its Own Video Are You Ready?

Video usage in real estate marketing isn’t up-and-coming – it has arrived. And if you aren’t on the bandwagon, your career may fall by the wayside. Now part-and-parcel of proper marketing protocol, if your property listings are lacking videos, you’re losing out on leads.

Videos Make Your Clients Happy
Listing videos get more views and engagement than their purely print counterparts. It’s a fact. To ensure success and prevent clients from second-guessing placing their home sale in your hands, you should want to use them as a regular part of your listing services.

Online is Where All Initial Showings Happen . . .
And video capitalizes on this, making quality photo and video content key to making each listing appear so desirable potential buyers feel pushed to look at it before it’s snagged. Here, lackluster effort can lose potential showings and damage your brand.

You must set the mood to create that ‘gotta have it’ vibe with stunning imagery of greenspace, views, newly-renovated kitchens and baths, maximized closet storage, superior neighborhoods, schools, and more.

Video Helps You Leverage ‘Spin-off’ Business
Social posts and sharing boost your brand and your listings gain marketing exposure without looking pushy, making video a great referral marketing tool.

You Can Create Stunning Listing Videos in Just Minutes!
Create short, HD-quality property videos from the same listing photos you use in the MLS in just minutes. Free with the Properties Online family of products, let Virtuets lend you a helping hand from production to syndication and sharing:

  • Automatically add captions/voice to match listing data.
  • Add intro clips, logo bumpers, photo/logo calls to action, music, background designs, and other custom combinations.
  • Automatically syndicate to YouTube.
  • Include a non-branded, IDX-compliant version.
  • And more!

Reduce the time you spend running from property to property for showings with the help of video usage in real estate marketing. Learn more about Virtuets fast and easy video builder from Properties Online today.

Add videos to your listing

Videos Realtors Should Make Now to Win New Leads Part Two

Video use in real estate marketing is a great way to stand out and gain new leads, but as video marketing gains momentum, standing out in the crowd is essential. Luckily, video offers an array of avenues for creativity and added exposure.

Are You Taking Advantage of These Less-Common, Unique Video Types?
You’ve tried property videos, agent promos, and testimonials, but these new video archetypes can help you break the mold…

  • Brand Promos
    A bit longer than others, at about 4-5 minutes, promos should relay positive company attributes, things that make your firm special, boasting performance, and community service. Use these versatile videos in listing presentations, conferences, and autoplay on YouTube.
  • Explainer Videos
    Take those “About Me” videos to the next level, showing clients there are humans behind your brokerage. Look to your website for ideas, such as your “About Us” page, “Certifications,” and “Awards” leaving no major details of your brand unspoken.
  • Buyer/Seller Advice
    Short and direct, 2 minute videos providing buyer/seller advice on everything from preparing a home for showing, saving for a home purchase, or researching mortgage lenders can turn your YouTube channel into a reliable resource, boosting brand loyalty and client base.
  • Market Updates
    What’s the latest news in your local market(s)? Re-purpose those PowerPoint slides to your advantage!
  • Blog Post Recaps
    Save time, provide convenient access to information, and gain exposure by multi-purposing new or old blog content into videos. Truncating these blogs into short, digestible clips offer your audience great value.
  • Special Offer Videos
    We’re not talking cash prizes and gimmicks here – but limited-time, free buyer/seller consultation offers or web downloads (“Your Roadmap to a Successful Sale”). Include a CTA link to a dedicated landing page for the offer to enhance lead generation capabilities.

Add another layer to your online presence with unique video use in real estate marketing. Open up to a whole new world of opportunities with Properties Online today.

How to Successfully Market Real Estate with Video Part One

Video usage in real estate marketing is rapidly gaining momentum. Unfortunately, not all attempts are successful. It takes more than a simple upload to engage customers. Luckily, gaining the right kind of exposure is just a few tips away…

Your Roadmap to Video Marketing Success:

  1. Fill with value – not fodder.
    Carefully consider what will be useful for potential customers. Focus on the community you serve, referencing common questions – not an overblown doorknobs-to-floor-nails approach. More is not necessarily better.
  2. Start with YouTube.
    Owned by Google and the second largest search engine in the world, more than 1 billion unique users frequent YouTube monthly, consuming 6 billion hours of video. This includes more than 50% of prospective homebuyers, patronizing the site as their primary vehicle for home buying research.
  3. Optimize!
    From physical address to neighborhood and local amenities, brainstorm relevant search terms to ensure you snag relevant home hunters. Include these search terms in your video title, description, and tags – but don’t stuff – it’ll hurt your placement.
  4. Don’t overlook your call to action.
    Include your website URL, phone number, and logo in a visible (but not distracting) position in the video to drive traffic and convert more leads.
  5. Share, share alike.
    Cyclical in nature, the more you share your video via email, Facebook, Instagram, Tumblr, Vimeo and other mediums, the more it will, in turn, be shared and viewed, increasing your exposure. So get it out there!
  6. Consider dedicated hosting.
    To circumvent one of YouTube’s major shortcomings – driving viewers back to YouTube – consider a dedicated video hosting service like Wistia, Welcomemat or VimeoPro. Built for marketing, these platforms more easily enable sharing, capture leads, deliver analytics, and more.

Video usage in real estate marketing is here to stay. Stop standing on the sidelines. Take advantage with Properties Online’s fast and easy video builder tool and start creating professional quality videos in just minutes! Learn more today.

Tips for Putting Together Marketing Videos

Top Marketing Videos to Do For Every Listing

Video usage in real estate marketing is exploding, and surprisingly enough to many agents, it involves more than listing videos. Are you missing out on the benefits that these essential real estate marketing videos can deliver?

Look Beyond Listing Videos to these Prime Video Marketing Solutions:

  • Informational Videos
    Provide value to buyers and sellers alike with short, educational videos on common real estate topics and questions (and lighten your to-do load).
  • Agent/Office Promotional Videos
    What makes you/your office stand out? From awards to finding foreclosures for flipping, tout it in a short promo.
  • Interview Videos
    Generate new leads by interviewing past clients on their first-person experience working with you. Interviews with respected figures in the community, as well as colleagues in the industry (lenders, inspectors, attorneys) will boost your video marketing currency.
  • Profile Videos
    Help potential sellers and buyers better understand what you have to offer with a brief “about me” video, highlighting your family, hobbies, successes, and even funny stories or anecdotes.
  • Neighborhood & Community Videos
    Capture special community events like annual festivals and parades, hone-in on area amenities, shopping and dining hotspots, beautiful scenery and more with a short, informational video to offer a deep and unique community perspective.
  • Local Business Reviews
    Area restaurant, retail store, or business win an award, or simply have a strong community following? Feature these shining venues.
  • Client Testimonials
    Quick, short videos of happy, satisfied clients are among the best video currency.
  • How-To Videos
    Provide potential customers with information on everything from how sellers should prep their home for showings, to how buyers can speed up the perusal process.

Extend Your Reach
Don’t just post these videos on your site, email them as part of your promotional marketing collateral, and more importantly, share them via social networking!

Put video use in real estate marketing to work for you with the latest addition to the Properties Online family. Learn more today!