Posts Tagged as Listings Unlimited

Single Property Websites Generate Leads

Leads are the lifeblood of any real estate business. Success comes from selling a listing. Listings come from finding a home seller who wants you as their real estate professional representative. You need leads to find and attract the right sellers, and later you need leads to find and attract the right buyers. Single property websites generate leads that cover both needs, in myriad ways.

Leads are the lifeblood of any real estate business. Success comes from selling a listing. Listings come from finding a home seller who wants you as their real estate professional representative. You need leads to find and attract the right sellers, and later you need leads to find and attract the right buyers. Single property websites generate leads that cover both needs, in myriad ways.

It will come as no surprise that Listings Unlimited is my favorite single property website engine. It is packed with lead generation tools that are designed to attract home sellers and home buyers, every step of the way. And, as one of our users recently told me in an email, “The major KEY is the sellers LIKE them … Thus more listings.” It all starts with the seller, does it not?

One of the newest lead generation tools is part of an exciting new partnership with Porch.com. Porch.com is dedicated to connecting home improvement professionals with home owners, buyer and sellers. This works well for us, because we are dedicated to connecting those home buyers and sellers with you, the real estate agent.

So, how does this partnership generate leads? It’s simple. Under the listing price on your Listings Unlimited single property websites, we now give visitors the option of clicking a link to be taken to Porch.com to view what is called a Home Report. In order to access the home report, they’ll need to enter a valid name and email address. Those contact details are passed on to the listing agent, meaning you gain access to every single potential buyer who shows enough interest in the home to request the Home Report.

What is a Home Report? It’s a comprehensive timeline history of a home and its repairs, created through tax and permit records. Porch’s research in this area is so extensive, that they have $2.5 trillion worth of tracked home improvement projects already in their system. Homeowners in 62% of U.S. cities and towns are using Porch. There are over 130 million projects and insights on Porch—including cost, history and more—making Porch’s Home Reports increasingly accurate and relevant. Now visitors to your single property websites can access them quickly and easily, and we’ve given you one more lead generation tool for your arsenal.

And don’t forget all the other lead generation possibilities with Listings Unlimited’s single property websites:

Free listing updates, which allows visitors to fill out a form to request email updates of new listings that match their specific criteria.

Viewing scheduling, which allows prospects to request a viewing of the property at a specific time and date, and the ability for website visitors to easily request additional information about your listing.

CRM, which allows you to view all your website leads, convert them to contacts, and export them to 3rd party software platforms like Outlook, Constant Contact and more.

Mobile Guestbook, including with every single property website as a lead capture form. This encourages the mobile visitor to leave their contact information so you can follow up with them directly.

Smart Lead Capture, which allows you to capture leads by offering your clients the ability to text for more information about a home listed for sale. Prospects get instant property details via text, and you get an instant lead.

Instant SMS Leads, which ensure all leads are sent instantly to a text enabled cell phone. This program, called Lead Alert, automatically converts any lead to SMS and transmits it to your cell phone so you can follow up immediately.

Leverage Facebook Messenger for Lead Generation and Conversion

Easy Social Media Posting from Single Property Websites

Individual property websites are a great way to showcase listings – they tell both the seller and potential buyer that the home or property has worth and value. They’re also incredibly easy to set up and maintain. And easy social media posting from single property websites is one of their most useful features. The ability to quickly and easily add your listing to social networks, such as Facebook and Twitter, makes sharing your individual listing websites a breeze.

Promoting your single property websites through social media allows you to market online in a streamlined way, right where your local buyers and sellers are.

“Essentially, social media marketing is a lot like old-fashioned word-of-mouth marketing, but it is done on a much larger scale, thanks to the wide reach of the internet,” clarifies Amanda Cornelius, co-founder and CEO of Properties Online.

Each time you post a listing to your Facebook page, for example, you open the opportunity for someone to pass that listing on. As the housing market bounces back, you’ll find more and more of your “marketing” can be done this way – organic sharing, through real people.

The great thing about the social media and single property websites connection is just how easy it is. For clients of Listing Domains – one of the leading individual listings web products available – posting to Facebook, for example, can be done on an automated basis via an app that allows the agent to add all of his or her listings to Facebook, without any effort whatsoever.

Once listings are added through the app, the agent’s Facebook profile will dynamically update as he or she adds, edits or removes properties from Listing Domains.

If you want to start by promoting your listings is the best possible way, and finish by marketing them through a simple but extremely effective method, you need to be using individual property websites. And you need to be taking advantage of the fabulous benefits they offer – such as social media syncing.

Get started now!

Understanding Traffic to Your Property Website

Getting traffic to your property websites is step one. Understanding where that traffic comes from is a VERY important step two.

Getting traffic to your property websites is step one. Understanding where that traffic comes from is a VERY important step two. Traffic = visitors. Visitors = potential leads and clients. Understanding traffic to your property website is crucial.

Analyzing your website traffic is about more than counting your weekly or monthly visitor numbers. You should also review live statistics that tell you where your visitors are coming from. How are these visitors finding your property website, and where are they coming from? How can you maximize these visits and convert them into home buyer or home seller clients?

 property-website-traffic-report

[CLICK IMAGE FOR LARGER VERSION]

The most recent statistical data from Properties Online [see graphic] tells us some very interesting and important things. We have compiled the traffic statistics from ALL Listings Unlimited and Listing Domains single property sites and found that:

  • 44% of traffic is direct traffic, meaning these visitors have gone directly to your site by typing in the URL. This includes both sign rider and word-of-mouth traffic.
  • 28% of traffic is referral traffic, and this is an important one to watch. Facebook currently refers HALF of all referral traffic to single property websites. Social media should be an important part of your real estate marketing plan.
  • Most visitors (56.8%) view your single property websites on their desktop computer, but growing numbers (28.7% and 14.5%, respectively) use their mobile phones or tablets.
  • It’s easy to increase your traffic. Property websites with Top Level Domain (555AnySt.com) AND sign rider drive 5 TIMES more traffic than those without.

It’s in your best interest to:

1. Promote all your listings through single property websites

2. Make sure your websites are optimized for mobile (here’s a hint and some reassurance: if you’re using Listings Unlimited, they are

3. Use Top Level Domains AND custom sign riders

4. Be involved in social media – start with a Facebook Business Page

5. Make use of the automated Facebook App, free with every Listings Unlimited site

Questions to ask:

  • Who are my visitors?
  • Where do they come from?
  • Where do they land?
  • How long do they stay?
  • Which referring sites send the most traffic my way?
  • How to custom sign riders and top level domain names affect my traffic?
  • What are the most popular pages on my site?
  • How many repeat visitors does my site receive?
  • How often are pages on my site shared (this can be viewed at a glance with social sharing buttons installed)?\

Once you start to do a little digging and applying, you’ll probably find your websites statistics fascinating. You’ll be able to compare your stats to the compiled stats we found, and look at ways to improve your individual site’s traffic. We’re good at that, so feel free to ask for help.