Leads are the lifeblood of any real estate business. Success comes from selling a listing. Listings come from finding a home seller who wants you as their real estate professional representative. You need leads to find and attract the right sellers, and later you need leads to find and attract the right buyers. Single property websites generate leads that cover both needs, in myriad ways.
Getting traffic to your property websites is step one. Understanding where that traffic comes from is a VERY important step two.
If you’re not participating in social media yet, you should. It’s where everyone is – including your potential clients and other real estate professionals. Needless to say, you should be part of social media too!
Social media works very well for real estate marketing, because it’s natural. You join a social network such as, say, Twitter, and you start posting useful information and following relevant people.