Posts Tagged as Marketing Advice for Buyers

Shutting Down the Money - Chinese Real Estate Investments Dry Up

Shutting Down the Money – Chinese Real Estate Investments Dry Up

In surprising real estate trends, China’s investments in the U.S. real estate market are speedily drying up. A recent Cushman and Wakefield report highlighted the trend, noting a drop from $16.2-billion to $7.3-billion in 2016, and estimating a 55% drop in commercial real estate investments in 2017.

Why are Times Changing?
The unusually hasty retreat has been fueled by at least two factors:

Beijing’s Leaders Restricting the Flow of Cash Out of the Country
In August, China’s State Council imposed new regulations on outbound investments designed to keep capital at home and reduce the risk of runaway debt. With a massive impact on real estate trends, the move highlights the potentially dramatic effects of state-directed capitalism. Ordered by the government to sell or dispose of foreign properties, investors from state-controlled conglomerates are selling rapidly after acquisition – in some cases, before building.

Federal EB-5 Program Funding Drops, Limiting Green Card Access
The federal EB-5 program, which allows foreigners to apply for U.S. citizenship in exchange for investing $500,000 or more in a business that makes or preserves at least 10 jobs, is losing fuel. With a huge drop-off in funding, EB-5 cash from China has dropped to just 28% of its normal flow compared to the three preceding years. In the past, the millions of dollars raised in the green card program have funded major projects, including the Courtyard Los Angeles L.A. Live and the Dream Hotel complex in Hollywood.

Big Picture
Though the drop is dramatic, Cushman and Wakefield still predict Chinese capital will continue to play a significant role in the U.S. economy. Despite pulling back on new purchases, Chinese investors are not jumping ship, and are still buying more than they’re selling. However a shift is being seen, from state-controlled conglomerates to very high net worth individuals.

Are you evolving alongside today’s rapidly changing real estate trends? Stay in-the-know with the help of Properties Online today.

Shutting Down the Money - Chinese Real Estate Investments Dry Up

Five Signs That Sellers are Itching to Unload

Every seller wants to sell their property – otherwise they wouldn’t be listing. But sometimes sellers get a bit carried away. And smart real estate buyer’s agents know the signs: The signs sellers need to get out of Dodge. With the right foresight, you and your clients can snag a sale fast – and at a great price.

Five Signs the Seller is Itching to Sell:

1. The listing is screaming for a buyer.

Common signs include multiple price reductions, asking price below market value, and ‘cash only’ transactions.

2. New family additions.

Multigenerational family situations, from beds in the family room or den bearing in-laws, to a crib crammed into the corner of the closet of a parent’s bedroom, are bright, flashing neon signs sellers need to move – and yesterday.

3. Sellers answer questions candidly and quickly…

Noting problem areas such as the need for a new roof or past flooding issues without batting an eye. Sellers don’t usually disclose such information, in hopes of eking out every last dollar from the sale of their home. But desperate sellers will, in hopes of preventing any last-minute sales snafus that could have them waiting ever longer for another seller to come along who is capable of catering to such issues.

4. The seller doesn’t live in the house anymore.

Real estate buyers agents should know right away, if the home is vacant, it’s game-on. The seller cannot cover two mortgages over an extended period of time without their finances taking a serious hit.

5. The home is listed as an estate.

Heirs to an estate are often anxious to sell the home of the original owner, and are often more willing to move on price in efforts to liquidate assets and move-on.

Stand out from the average real estate buyer’s agents, bringing more to the table with the help of Properties Online today.

Can Staging Help Home Sales?

Did You Know These Seven Potential Deal Killers for Buyers?

Veterans of real estate marketing know that sellers are infamous for overlooking home flaws. From the serious to the seemingly silly, even infinitesimal imperfections can be huge deal breakers for buyers. Which ones come out on top? Point these flaws out to sellers in advance to keep closings sailing full speed ahead.

Are These Deal-Killers Sullying Your Seller’s Site?

– Old electrical boxes.
It might ‘work just fine,’ but archaic electrical boxes are a real estate marketing nightmare. From code and safety issues to inconvenient, expensive repairs, tackling this is mission-critical.

– Raggedy, torn screens.
Anyone who’s attempted a DIY knows window screens are a pain to replace. This is a common point of contention, holding up many sales as buyers demand replacement or recompense, and sellers refuse.

– Loony laundry locales.
Laundries on the ‘wrong’ level, in inconvenient locations, or situated where noise levels make buyers want to bang their heads against the wall are a huge turn-off. Resituate now or renegotiate later.

– Kitchen conundrums.
In today’s market, bright, open kitchens can be a top real estate marketing tool. But if a seller’s kitchen is sporting 4 walls and a popcorn roof, you could be in trouble. Talk to your sellers about taking down a wall to open-up the space to avoid bad first impressions and missed opportunity.

– Temperamental door locks.
Sticky/malfunctioning door locks flip the switch for more than just the claustrophobic. They are a major safety issue, and often a complex fix.

– Bath or shower snafus.
This is a crapshoot, as some prefer tubs (parents of small children), others showers. If you’re missing one or the other, consider a switch/addition.

– Lilliputian closets.
Lots of buyers focus on closets. If closets are small, declutter and move items off-site to achieve a roomier feel, or hire a contractor to extend.

Don’t just survive. Thrive. Find the tips and tools you need to cinch sales with the help of Properties Online today.