Posts Tagged as Marketing and Sales Tips

How to Market Real Estate to Generation Z Buyers

How to Market Real Estate to Generation Z Buyers

With more mobile phone connections existing than people on the planet, real estate news points to changing teams – particularly when it comes to marketing to Generation Z buyers. As smartphones continue their climb to the top as the go-to marketing channel, how will you reach Gen Z buyers?

Small Screen, Big Impact
Over 50% of kids under 18 were raised in homes without a landline. And forget Tracphones – 85% of their phones are smart. This is having huge repercussions on marketing tactics for Gen Z buyers.

What’s the Best Way to Market to Gen Z?

– Not ‘Mobile-First’… ‘Mobile-Only…’
Because of Gen Z’s ‘mobile-only’ focus, mobile advertising will comprise one-third of advertising dollars in the next few years. How portable is your current realty campaign?

– Push-‘Em, Don’t Pull-‘Em
Push notifications, those app-base pop-ups that litter your smartphone, are three-times more likely to be opened than emails by Gen Z buyers, showing an opt-in rate of 36% in iOS real estate apps.

– App-Happy
90% of mobile device time is spent in apps, versus Internet browsers. A quick-and-dirty app won’t work though – Gen Z leaves frustrating apps roadside. Instead of buggy apps, look to marketing tools flexible enough to incorporate with today’s latest social networks.

– Short-Sighted
Multi-screen users, Gen Z browsers bounce from device-to-device, with an attention span of mere seconds. Tweet. Insta. Snap. If you can’t engage them fast – they’re gone. For this genre, YouTube video marketing is the medium of choice.

– Socially Commitment-Phobic
It’s hardly real estate news that Gen Z-ers spend a lot of time in social apps. But what may be news to older generations: They’re a fickle lot, with favored social platforms rapidly morphing. Without a flexible marketing platform that can rapidly shift, you’ll be left in the rearview.

Marketing to these ‘creatures of the moment’ taking you a blue moon? There’s a better way. Learn more about the latest integrative technology from PropertiesOnline today.

What Real Estate Agents Need to Know About Generation Z

What Real Estate Agents Need to Know About Generation Z

In buyer-centric real estate news, Gen Z is arriving on-scene, surprising the realty-selling masses with the fact that they’re already old enough to buy homes. New to the housing market, they are the largest generational group in the U.S., now comprising more than 21% of the American population.

How Does Gen Z Differ from Previous Generations?
Born from 1995-2010, the oldest, now 23-years-old, are entering the housing market as renters. Sharing the same opinion as previous generations, they continue to view home ownership as the American dream. According to BHG Real Estate, 97% believe they will own a home, with 57% considering buying while looking for their last rental.

Gen Z Shopping Tendencies:

– Limited Attention Spans
Generation Z is fast to fill out a rental app, but not much for the home search, spending less than a month seeking new housing.

– Strong Family Influence
Despite their social tendencies, Gen Z looks at online reviews as the opinions of strangers. Friend/family endorsements are trusted, with parents heavily influencing purchases.

– DO Want an Agent
Despite this perpetually Tweeting, Snapchatting culture, real estate news points to Gen Z as true tire-kickers, preferring to shop in-person and surprisingly, not online. 81% expect to enlist the help of an agent in the home buying process.

– Need Space
Gen Z craves square footage, with a bedroom for each kid, guest room, and even movie/game rooms – perhaps a reflection of their squeezed, multi-generational upbringing.

– Still Want to Stay Connected
Despite a desire for space, they crave communal amenities geared at bringing people together, and prefer living with others to living alone.

– Aren’t Impressed by New, Builder Grade Homes/Materials
Having grown-up glued to HGTV, Gen Z buyers are well-versed on homebuilding materials, and desire hardwood floors, granite counters, and high-end appliances.

How will the aspirations and preferences of Gen Z buyers continue to morph the national housing market? Stay-tuned for the latest real estate news from Properties Online.

Home Sale Secrets Top-Performing Agents Know

In real estate selling, the devil is in the details. And top agents know the details to pay attention to, sharing them with sellers (if not with their fellow associates) to ensure sales.

What Are the Home Selling Secrets Real Estate Pros Let Customers Know?

Exaggeration will backfire.
If a buyer pulls up to a home expecting a lakeside view, only to find a goldfish pond, they’re sure to leave disappointed. Describe the best features of what you have to offer to avoid ‘dine and dash,’ blind-date style scenarios.

Curb appeal is king.
A well-manicured lawn not only makes a property look magnificent, but low maintenance. (Leaving the lawn unkempt is akin to pointing out annoying chores.)

Staging isn’t a one-shot deal.
Staging needs vary from season to season, with space and airiness essential in warmer months, and cozy environments more fitting in cooler ones.

Look to pricing ‘bands’ for added exposure.
Price within ‘bands’ in real estate selling to avoid missing out on a wider pool of buyers. Those looking to spend $240,000 will typically look in the $225-250,000 range. So that $255,000 price tag could put you out of range for a number of buyers – or disappoint those looking for ‘more’ of a house.

Beware of listing ‘black holes.’
Don’t initiate your listing during key vacation times (the Fourth, Labor Day), lest your listing be buried by new offerings by the time prospects return from vacation.

List in-season.
The home buying season runs February through September, with a hot spot in June prior to school returning to session.

Pay attention to timing.
If a listing sits unsold for 3-4 weeks, that’s a sure sign the home is overpriced. To avoid looking desperate, price realistically at the start.

Share the secrets to real estate selling success and reap huge rewards. Stay up on what’s in with the latest sales tips, tricks and secrets from Properties Online today.

Let Property Movies Deliver Customers to You Like That Drone.

Why Overlooking Video is a Massive Marketing Mistake

Not ready yet to jump onto the bandwagon when it comes to video in real estate marketing? You could be making a massive marketing mistake. Eighty-five percent of buyers and sellers WANT an agent who utilizes video marketing – and that’s not just for “show.”

  • Video boosts Google rankings, increasing organic traffic 157%.
  • Consumers are more likely to select video results over text.
  • Video listings get four times the inquiries of those without.
  • Adding videos to your emails doubles click-through rates – and reduces opt-outs 75%.
  • Using videos massively boosts sharing – 1200% more than links and text messages combined.

On A Budget? Get the Most Bang for Your Marketing Buck
Though video does cost more than simple photos, it is still quite affordable. Statistics show the best way to focus your video marketing to earn the biggest and best return-on-investment include…

  1. Focusing on property videos and community videos.
    Videos most-popular use: 70% of online home shoppers use video to tour the inside of homes without dragging agents to listing sites. 86% also use it to research a particular community (bonus: it’s slow to “date,” making content evergreen and recyclable).
  2. Syndicating to YouTube.
    Holding a 51% audience share, YouTube is the top video research destination for house hunters. So setup your own channel, organize a playlist, and familiarize yourself with user-friendly keyword protocols and take advantage. (Don’t neglect a bio to build your brand!)
  3. Sharing those videos on social.
    Paste your YouTube link into the local MLS, your own website, emails, Facebook and Twitter posts, and more for automatic embedding to ramp up web traffic and views. Properties Online’s line of products includes this service, with most social sites offering FAQs for the uninitiated.

Still on the fence about video use in real estate marketing? Hop over to the other side and experience the benefits with the help of Properties Online’s fast and easy video builder tool today.

Promote Yourself by Video to Increase Exposure and Sales

Promote Yourself by Video to Increase Exposure and Sales

Expand your video usage in real estate marketing beyond listing videos, zeroing in on yourself for promotion, and you’ll be certain to reap the rewards. “But what?!” you say – me stepping in front of the camera? It’s easier than you think… With just a simple photo, you could be well on your way to making lasting personal connections with clients, which equates to later loyalty.

Move It On Up
Adding a customized, personalized video to your website greatly boosts the likelihood of page-one Google rankings, increasing your website’s SEO and index higher in search results. And that’s not where the benefits end. Your creative, entertaining self-promotional videos can also be incorporated as an essential piece of marketing, utilized in web and email campaigns, on social media channels such as Facebook and YouTube, and in client presentations.

Introduce Yourself
An integral part of your marketing arsenal, your introduction video should be fast, friendly, and introduce yourself in a way that helps cold and warm leads get to know you better. Mostly informal, it should focus on what you bring to the table that your competition does not, particularly what you bring to the home buying experience. It may also feature a short reference to your family, hobbies, or interests, albeit in a way that paints you in the light of a local expert (your foodie habit rather than a reference to your Star Wars collection).

Sales Superstar
With the right mix of information and flair, you can quickly and effectively connect with customers, making them identify with you as their real estate professional, with little to no time invested – including in the design of the video. Simply snap a picture, and let Virtuets latest video builder tool handle the rest, customizing your personalized promotional video in just minutes.

Video use in real estate marketing is what today’s star agents strive for. Step into the spotlight with Properties Online today.