Posts Tagged as Marketing and Sales Tips

Tips for Selling Your Residential Listings Even in December

Tips for Selling Your Residential Listings Even in December

Do your New Year’s resolutions include moving but you’re afraid holidays and cold weather will keep buyers away? Don’t be discouraged by conventional wisdom about selling your home in December. Beat the winter freeze with these helpful winter real estate selling tips.

Keep Decorating Neutral and Tasteful

Not everyone celebrates the holidays in the same way. What seems bright and festive to you may feel tacky and overdone to others. Don’t run the risk of offending potential buyers. Stick to a general winter season decorating theme that lets buyers picture themselves building holiday memories in your home.

Don’t Forget Curb Appeal

The weather outside is frightful, but don’t use it as an excuse to slack off on exterior maintenance. In addition to being unsightly, snow- and ice-covered stairs and sidewalks are a safety hazard. Make sure all walkways are clear, touch up paint as needed and clean the gutters. With shorter days limiting the amount of natural light, consider adding exterior lighting.

Leverage Online Marketing

During winter months, buyers spend less time exploring neighborhoods in person and more time taking online tours. High-quality photos and videos highlight the best features of your home and inspire viewers to take the time for a visit. It’s well worth the investment to hire a professional photographer.

Target Motivated Buyers

Summer weather may be more conducive to the process of moving, but there are a number of financial reasons why people look for homes in the winter. New jobs often start at the first of the year, or people receive year-end bonuses that they put toward buying a new home.

Our real estate selling tools help you grow your business any time of the year. Contact Properties Online to learn how our web-based software helps build traffic and capture leads.

Top Tips for Selling Real Estate in July 2019

Your Real Estate Brand – Much More Than a Logo

In today’s real estate marketing tips, we’ll take an up-close and personal look at branding, and how effective agent marketing involves so much more than a winning logo design. To build a great brand, you have to look beneath the surface…

Your Brand and You
More than an emblem on letterhead, your brand is, in essence: You. What sets you apart, and how do you make this known? How do you interact with clients, building a foundation for trust in your relationship as they embark on the biggest financial and emotional decision of their lives?

Real Estate Marketing Tips for Building a Great Brand:

Consider What Sets You Apart
Like your human individuality, consider four core facets of yourself that set you apart from the competition, whether that’s a property type specialization, in-depth area knowledge, or personal life and interests. These factors, which distinguish you, should be reflected in your brand.

Decide & Focus on Your Marketing ‘Home Base’
Too often the marketing focus of agents is scattered. Though you should be active across multiple platforms (Facebook, Instagram, YouTube, Google ads, email), it is imperative to drive your traffic back to ONE destination, such as a personal website optimized to capture interest and convert traffic to leads.

Think Outside the Box
Consider your brand as an extension of yourself, showcasing it on signage, home photography and listing videos, open house flyers – even in the food you serve. All of these define the experience potential clients have with your brand.

Don’t Settle for the Status Quo
Instead of falling victim to a marketing rut, continually strive for improvement. Those willing to challenge what they know and explore new venues will ultimately rise above the masses.

Everything you do defines your brand. What does your online presence say about you? Step-up your game with the help of the real estate marketing tips and technology from Properties Online today.

How to Market Real Estate to Generation Z Buyers

How to Market Real Estate to Generation Z Buyers

With more mobile phone connections existing than people on the planet, real estate news points to changing teams – particularly when it comes to marketing to Generation Z buyers. As smartphones continue their climb to the top as the go-to marketing channel, how will you reach Gen Z buyers?

Small Screen, Big Impact
Over 50% of kids under 18 were raised in homes without a landline. And forget Tracphones – 85% of their phones are smart. This is having huge repercussions on marketing tactics for Gen Z buyers.

What’s the Best Way to Market to Gen Z?

– Not ‘Mobile-First’… ‘Mobile-Only…’
Because of Gen Z’s ‘mobile-only’ focus, mobile advertising will comprise one-third of advertising dollars in the next few years. How portable is your current realty campaign?

– Push-‘Em, Don’t Pull-‘Em
Push notifications, those app-base pop-ups that litter your smartphone, are three-times more likely to be opened than emails by Gen Z buyers, showing an opt-in rate of 36% in iOS real estate apps.

– App-Happy
90% of mobile device time is spent in apps, versus Internet browsers. A quick-and-dirty app won’t work though – Gen Z leaves frustrating apps roadside. Instead of buggy apps, look to marketing tools flexible enough to incorporate with today’s latest social networks.

– Short-Sighted
Multi-screen users, Gen Z browsers bounce from device-to-device, with an attention span of mere seconds. Tweet. Insta. Snap. If you can’t engage them fast – they’re gone. For this genre, YouTube video marketing is the medium of choice.

– Socially Commitment-Phobic
It’s hardly real estate news that Gen Z-ers spend a lot of time in social apps. But what may be news to older generations: They’re a fickle lot, with favored social platforms rapidly morphing. Without a flexible marketing platform that can rapidly shift, you’ll be left in the rearview.

Marketing to these ‘creatures of the moment’ taking you a blue moon? There’s a better way. Learn more about the latest integrative technology from PropertiesOnline today.

What Real Estate Agents Need to Know About Generation Z

What Real Estate Agents Need to Know About Generation Z

In buyer-centric real estate news, Gen Z is arriving on-scene, surprising the realty-selling masses with the fact that they’re already old enough to buy homes. New to the housing market, they are the largest generational group in the U.S., now comprising more than 21% of the American population.

How Does Gen Z Differ from Previous Generations?
Born from 1995-2010, the oldest, now 23-years-old, are entering the housing market as renters. Sharing the same opinion as previous generations, they continue to view home ownership as the American dream. According to BHG Real Estate, 97% believe they will own a home, with 57% considering buying while looking for their last rental.

Gen Z Shopping Tendencies:

– Limited Attention Spans
Generation Z is fast to fill out a rental app, but not much for the home search, spending less than a month seeking new housing.

– Strong Family Influence
Despite their social tendencies, Gen Z looks at online reviews as the opinions of strangers. Friend/family endorsements are trusted, with parents heavily influencing purchases.

– DO Want an Agent
Despite this perpetually Tweeting, Snapchatting culture, real estate news points to Gen Z as true tire-kickers, preferring to shop in-person and surprisingly, not online. 81% expect to enlist the help of an agent in the home buying process.

– Need Space
Gen Z craves square footage, with a bedroom for each kid, guest room, and even movie/game rooms – perhaps a reflection of their squeezed, multi-generational upbringing.

– Still Want to Stay Connected
Despite a desire for space, they crave communal amenities geared at bringing people together, and prefer living with others to living alone.

– Aren’t Impressed by New, Builder Grade Homes/Materials
Having grown-up glued to HGTV, Gen Z buyers are well-versed on homebuilding materials, and desire hardwood floors, granite counters, and high-end appliances.

How will the aspirations and preferences of Gen Z buyers continue to morph the national housing market? Stay-tuned for the latest real estate news from Properties Online.

Sealing the Deal on Real Estate Before the Year Ends

Home Sale Secrets Top-Performing Agents Know

In real estate selling, the devil is in the details. And top agents know the details to pay attention to, sharing them with sellers (if not with their fellow associates) to ensure sales.

What Are the Home Selling Secrets Real Estate Pros Let Customers Know?

Exaggeration will backfire.
If a buyer pulls up to a home expecting a lakeside view, only to find a goldfish pond, they’re sure to leave disappointed. Describe the best features of what you have to offer to avoid ‘dine and dash,’ blind-date style scenarios.

Curb appeal is king.
A well-manicured lawn not only makes a property look magnificent, but low maintenance. (Leaving the lawn unkempt is akin to pointing out annoying chores.)

Staging isn’t a one-shot deal.
Staging needs vary from season to season, with space and airiness essential in warmer months, and cozy environments more fitting in cooler ones.

Look to pricing ‘bands’ for added exposure.
Price within ‘bands’ in real estate selling to avoid missing out on a wider pool of buyers. Those looking to spend $240,000 will typically look in the $225-250,000 range. So that $255,000 price tag could put you out of range for a number of buyers – or disappoint those looking for ‘more’ of a house.

Beware of listing ‘black holes.’
Don’t initiate your listing during key vacation times (the Fourth, Labor Day), lest your listing be buried by new offerings by the time prospects return from vacation.

List in-season.
The home buying season runs February through September, with a hot spot in June prior to school returning to session.

Pay attention to timing.
If a listing sits unsold for 3-4 weeks, that’s a sure sign the home is overpriced. To avoid looking desperate, price realistically at the start.

Share the secrets to real estate selling success and reap huge rewards. Stay up on what’s in with the latest sales tips, tricks and secrets from Properties Online today.