Posts Tagged as Marketing and Sales Tips

Home Sale Secrets Top-Performing Agents Know

Home Sale Secrets Top-Performing Agents Know

In real estate selling, the devil is in the details. And top agents know the details to pay attention to, sharing them with sellers (if not with their fellow associates) to ensure sales.

What Are the Home Selling Secrets Real Estate Pros Let Customers Know?

Exaggeration will backfire.
If a buyer pulls up to a home expecting a lakeside view, only to find a goldfish pond, they’re sure to leave disappointed. Describe the best features of what you have to offer to avoid ‘dine and dash,’ blind-date style scenarios.

Curb appeal is king.
A well-manicured lawn not only makes a property look magnificent, but low maintenance. (Leaving the lawn unkempt is akin to pointing out annoying chores.)

Staging isn’t a one-shot deal.
Staging needs vary from season to season, with space and airiness essential in warmer months, and cozy environments more fitting in cooler ones.

Look to pricing ‘bands’ for added exposure.
Price within ‘bands’ in real estate selling to avoid missing out on a wider pool of buyers. Those looking to spend $240,000 will typically look in the $225-250,000 range. So that $255,000 price tag could put you out of range for a number of buyers – or disappoint those looking for ‘more’ of a house.

Beware of listing ‘black holes.’
Don’t initiate your listing during key vacation times (the Fourth, Labor Day), lest your listing be buried by new offerings by the time prospects return from vacation.

List in-season.
The home buying season runs February through September, with a hot spot in June prior to school returning to session.

Pay attention to timing.
If a listing sits unsold for 3-4 weeks, that’s a sure sign the home is overpriced. To avoid looking desperate, price realistically at the start.

Share the secrets to real estate selling success and reap huge rewards. Stay up on what’s in with the latest sales tips, tricks and secrets from Properties Online today.

Let Property Movies Deliver Customers to You Like That Drone.

Why Overlooking Video is a Massive Marketing Mistake

Not ready yet to jump onto the bandwagon when it comes to video in real estate marketing? You could be making a massive marketing mistake. Eighty-five percent of buyers and sellers WANT an agent who utilizes video marketing – and that’s not just for “show.”

  • Video boosts Google rankings, increasing organic traffic 157%.
  • Consumers are more likely to select video results over text.
  • Video listings get four times the inquiries of those without.
  • Adding videos to your emails doubles click-through rates – and reduces opt-outs 75%.
  • Using videos massively boosts sharing – 1200% more than links and text messages combined.

On A Budget? Get the Most Bang for Your Marketing Buck
Though video does cost more than simple photos, it is still quite affordable. Statistics show the best way to focus your video marketing to earn the biggest and best return-on-investment include…

  1. Focusing on property videos and community videos.
    Videos most-popular use: 70% of online home shoppers use video to tour the inside of homes without dragging agents to listing sites. 86% also use it to research a particular community (bonus: it’s slow to “date,” making content evergreen and recyclable).
  2. Syndicating to YouTube.
    Holding a 51% audience share, YouTube is the top video research destination for house hunters. So setup your own channel, organize a playlist, and familiarize yourself with user-friendly keyword protocols and take advantage. (Don’t neglect a bio to build your brand!)
  3. Sharing those videos on social.
    Paste your YouTube link into the local MLS, your own website, emails, Facebook and Twitter posts, and more for automatic embedding to ramp up web traffic and views. Properties Online’s line of products includes this service, with most social sites offering FAQs for the uninitiated.

Still on the fence about video use in real estate marketing? Hop over to the other side and experience the benefits with the help of Properties Online’s fast and easy video builder tool today.

Promote Yourself by Video to Increase Exposure and Sales

Promote Yourself by Video to Increase Exposure and Sales

Expand your video usage in real estate marketing beyond listing videos, zeroing in on yourself for promotion, and you’ll be certain to reap the rewards. “But what?!” you say – me stepping in front of the camera? It’s easier than you think… With just a simple photo, you could be well on your way to making lasting personal connections with clients, which equates to later loyalty.

Move It On Up
Adding a customized, personalized video to your website greatly boosts the likelihood of page-one Google rankings, increasing your website’s SEO and index higher in search results. And that’s not where the benefits end. Your creative, entertaining self-promotional videos can also be incorporated as an essential piece of marketing, utilized in web and email campaigns, on social media channels such as Facebook and YouTube, and in client presentations.

Introduce Yourself
An integral part of your marketing arsenal, your introduction video should be fast, friendly, and introduce yourself in a way that helps cold and warm leads get to know you better. Mostly informal, it should focus on what you bring to the table that your competition does not, particularly what you bring to the home buying experience. It may also feature a short reference to your family, hobbies, or interests, albeit in a way that paints you in the light of a local expert (your foodie habit rather than a reference to your Star Wars collection).

Sales Superstar
With the right mix of information and flair, you can quickly and effectively connect with customers, making them identify with you as their real estate professional, with little to no time invested – including in the design of the video. Simply snap a picture, and let Virtuets latest video builder tool handle the rest, customizing your personalized promotional video in just minutes.

Video use in real estate marketing is what today’s star agents strive for. Step into the spotlight with Properties Online today.

Marketing Videos... The Key To Success.

What Every New Real Estate Agent Should Know

Don’t let being wet behind the ears in your real estate career leave you in hot water. There are a few real estate business tips every newbie should know to ensure a good start.

Planning for success
Your first year in real estate requires careful planning to avoid sidestepping key ingredients in your efforts to make your first buck. Where should you start?

• Find a brokerage
Your brokerage of choice may vary depending on your knowledge, mentoring needs, and financial expectations. Be sure to visit several before making this important decision.

• Expect the “split”
This can be as low as 60/40 when you start out and require a lot of handholding, but usually rises as you reach sales goals. Standard splits for successful agents are typically around 80/20, but can go as high as 90/10. (Don’t forget the “split” with the agent selling the home as well!)

• Come well-equipped
In addition to your license and Board of Realtors dues, you’ll also need access to MLS, a laptop, smartphone, automobile, cards, signage, and professional clothing.

A look ahead
As your real estate career matures through this first year, don’t forget to also take great pains to learn your neighborhood in depth – insider info can be key to cinching sales. Continue to hone listening skills to better understand their “want list” necessary to create that must-have vibe. Don’t let your marketing efforts slack – create a plan that includes daily goals, as well as a path to developing a strong online presence. You’ll soon find your niche, which will allow you to build that nest egg you’ve been dreaming of. And never overlook the importance of continued learning, no matter how “seasoned” you think you are – knowledge will boost your brand and your budget.

Do you have the real estate business tips you need to ensure a happy, healthy career? Set off on the path to success with Properties Online today.

How to "Get Busy" During the Holidays to "Stay Busy" in January

How to “Get Busy” During the Holidays to “Stay Busy” in January

Trying to stay warm this winter? Get busy with real estate selling prep. Really! Though the reputation for winter as a dead season abounds, there are tons of things you can accomplish in the winter that will allow you to make better use of your time post-tax season and when the summer rush hits. Ditch spring cleaning for the snowier variety!

Rather than waiting for warmer, busier seasons, take advantage of this time to:

• Check inventory
Ensure all inventory is as up-to-date as possible.

• Review listings
Look at spring listings now so they’ll be ready to post in the spring.

• Update contacts
Before it’s time to send holiday correspondence.

• Contact snowbirds
Let them know what’s new in the area.

• Reach out to clients
Keep in touch with those you have helped in the past. Oftentimes, the busyness and success of the spring season is based on what you accomplished the fall and winter before.

• Get sellers on the band wagon
Winter is also a great time for sellers to get ready for the spring season, preparing their home inside and out for the market. Get them on-board by explaining that it takes months to get a home truly ready for listing, and the best prepped, highest curb appeal, move-in ready homes will be the first to fly off the shelves come spring.

• Consider auctions
To boost buyer interest this time of year.

• Don’t neglect prospects
Those buying and selling this time of year tend to be serious.

• Catch up
On all those little things you let go the rest of the year when real estate selling is insane.

• Look ahead
Get your ducks in a row for the spring and summer market with a strategic plan.

Don’t hibernate this winter, get the real estate selling tips and tricks you need to set yourself up for a successful and happy new year with Properties Online today.