Tag archive for "marketing digitally" | Blog.PropertiesOnline.com

What the Top Five Real Estate Video Marketers Share In Common

The amazing advantages of video have many agents dipping their toe in the real estate video marketing waters. With so many agents touting success, newcomers are looking to tricks of the trade for maximizing response time and success in their video marketing endeavors. Is there a common thread?

What the Top 5 Real Estate Video Marketing Creators Have in Common

Among the ‘who’s who’ of real estate video content creators, a wide array of styles, tactics and channels are used. But among them, two facets prevail: Quality and quantity. Let’s take a closer look:

Peter Lorimer, PLG Estates, CA
Delivering quality, quantity, variety and consistency, this obsessive vlogger has racked-up more than 1.25-million views via the 300 uploaded videos on his YouTube channel, with a playlist packed with listing videos, marketing tips – even family vacation clips.

Jessica Riffle Edwards, The Carolinas Finest, NC
With nearly 1.6-million views and 500+ YouTube videos, Jessica records nearly every one of her videos while safely parked in her car (the rest while dancing), answering real estate questions, outlining issues, and exposing problems and opportunities.

Alvin Tapia, Alvin Tapia Homes, CA
Alvin’s personable approach and subtle, yet helpful production techniques shine, helping him connect with the community via his fun, lively video lineup.

Kelly LeClair, LeClair Real Estate, CA
When Kelly began her career in real estate, she knew video marketing would be an ideal way to distinguish herself from competitors. Using her background as a TV news reporter, her beautifully-produced, highly-informative videos and numerous webcam responses keep her firm in the spotlight.

Erik Brown, Teles Properties, CA
Erik’s YouTube channel has earned him tens-of-thousands of views from 100+ videos, including simply-produced, handheld recordings of multi-million dollar listings, proving quality videos don’t require a mega-budget.

Get Googling on these real estate video marketing gurus, taking notes on their successes. Begin developing your own online video marketing arsenal with the help of Properties Online today.

Getting Started Can Sometimes Be the Toughest Part about a Business. Here are Some Tips!

Think Outside the Box: Online Reputation Management Tips

Do you have the real estate marketing tips you need to safeguard your brand image in the online marketing arena? While 90% of agents utilize social media as part of their marketing arsenal, 56% pay absolutely no attention to how their reputation is affected by such online activities. Are you making faux pas that could cost you financial success down the line?

Reputation is Everything
A few unflattering posts or bad reviews can really pummel your personal brand. Protect yours with these real estate marketing tips…

-Search Your Name
If you’ve ‘liked,’ commented on, or shared anything, you have a reputation. Investigate using different search engines, browsing through several results pages. Try different combinations of your personal/business/screen names. Do the same on each social media site.

-Dump Old/Bad Accounts
Reinvent yourself, closing accounts that negatively reflect on you.

-Take Control of Your Image
Join professional social sites, in addition to more common ones. Create positive posts, which are shown to appeal to consumers. Ask your clients for positive reviews/recommendations, frequently contributing professional blog content filled with useful, intelligent information.

-Set-Up Alerts
Be vigilant, setting up search engine alerts via Trackur, Social Mention, or Google Alerts, to inform you of when your name/business is mentioned online.

-Take Care with Negative Reviews
Be polite at all times, even if the post seems unfair. Allowing customers to post directly on your site offers better control. Take the high road, turning negatives into positives by apologizing publicly and proposing solutions. Once you’ve made peace, privately ask the offended party to remove the comment.

-Separate the Personal & Professional
As much as possible, keep your personal/professional lives separate, maintaining different profiles for personal and business social media accounts. (Create a personal account that omits your legal name, if need be.)

What does your online presence say about you? Step-up your game with the latest technology and real estate marketing tips from Properties Online today.