Do you have the real estate marketing tips you need to safeguard your brand image in the online marketing arena? While 90% of agents utilize social media as part of their marketing arsenal, 56% pay absolutely no attention to how their reputation is affected by such online activities. Are you making faux pas that could cost you financial success down the line?
Reputation is Everything
A few unflattering posts or bad reviews can really pummel your personal brand. Protect yours with these real estate marketing tips…
-Search Your Name
If you’ve ‘liked,’ commented on, or shared anything, you have a reputation. Investigate using different search engines, browsing through several results pages. Try different combinations of your personal/business/screen names. Do the same on each social media site.
-Dump Old/Bad Accounts
Reinvent yourself, closing accounts that negatively reflect on you.
-Take Control of Your Image
Join professional social sites, in addition to more common ones. Create positive posts, which are shown to appeal to consumers. Ask your clients for positive reviews/recommendations, frequently contributing professional blog content filled with useful, intelligent information.
Be vigilant, setting up search engine alerts via Trackur, Social Mention, or Google Alerts, to inform you of when your name/business is mentioned online.
-Take Care with Negative Reviews
Be polite at all times, even if the post seems unfair. Allowing customers to post directly on your site offers better control. Take the high road, turning negatives into positives by apologizing publicly and proposing solutions. Once you’ve made peace, privately ask the offended party to remove the comment.
-Separate the Personal & Professional
As much as possible, keep your personal/professional lives separate, maintaining different profiles for personal and business social media accounts. (Create a personal account that omits your legal name, if need be.)
What does your online presence say about you? Step-up your game with the latest technology and real estate marketing tips from Properties Online today.