Posts Tagged as Marketing Tips

Brace Yourself for Important New Trends

Think Outside the Box: Real Estate Marketing Tips

Over the past decade, the real estate industry has been on a roller coaster ride, plummeting to the depths of the housing crisis, then rising dramatically as markets and homeowners recovered, squinting blind-sided into the bright light of inventory shortages and fierce competition.

In light of this, it takes more than the average real estate marketing tips to emerge from such a ride smiling rather than tossing one’s proverbial cookies. How can you ensure your career doesn’t go off-course?

Like the Market, Sometimes You’ve Gotta Get a Little Crazy

– Throw Your Hands Up
Set up accounts and promote your properties on all major social media networks, interacting with the community, sharing good news and announcing new listings.

– Scream All the Way Down
Add social sharing buttons to make it easier for friends, family, and clients to email and share listings. On the flipside, don’t neglect real life interaction. Create an awesome business card too, passing them out like the free food samples at the area wholesale club.

– Watch for What’s Coming Up
Refurbish your website and ‘Contact Us’ page. Create an attention-grabbing, local-oriented, mobile-friendly space, emblazoning contact information on every page. Keep customers on-site with built-in features like mapping, ‘street-view’ and virtual tours. Stay in touch, even years after handing-over keys, with holiday cards to stay fresh in the minds of clients, and offering incentives for client referrals.

– Take a Selfie
Save time for all parties (and yourself), by offering professional quality video listings and information.

– Smile Like You Had a Good Time
Take quality photos (bad ones reflect poorly on your skill and listed properties). Hire a pro if you must to ensure a top-notch image. Sponsor local events to boost your brand.

Like life, your real estate career can be a bumpy ride. Instead of screaming all the way down, keep it on course with the latest, time-sensitive real estate marketing tips and tricks from Properties Online today.

You Can Make Mistakes with Home Staging - What Not to Do

Did You Know These Seven Potential Deal Killers for Buyers?

Veterans of real estate marketing know that sellers are infamous for overlooking home flaws. From the serious to the seemingly silly, even infinitesimal imperfections can be huge deal breakers for buyers. Which ones come out on top? Point these flaws out to sellers in advance to keep closings sailing full speed ahead.

Are These Deal-Killers Sullying Your Seller’s Site?

– Old electrical boxes.
It might ‘work just fine,’ but archaic electrical boxes are a real estate marketing nightmare. From code and safety issues to inconvenient, expensive repairs, tackling this is mission-critical.

– Raggedy, torn screens.
Anyone who’s attempted a DIY knows window screens are a pain to replace. This is a common point of contention, holding up many sales as buyers demand replacement or recompense, and sellers refuse.

– Loony laundry locales.
Laundries on the ‘wrong’ level, in inconvenient locations, or situated where noise levels make buyers want to bang their heads against the wall are a huge turn-off. Resituate now or renegotiate later.

– Kitchen conundrums.
In today’s market, bright, open kitchens can be a top real estate marketing tool. But if a seller’s kitchen is sporting 4 walls and a popcorn roof, you could be in trouble. Talk to your sellers about taking down a wall to open-up the space to avoid bad first impressions and missed opportunity.

– Temperamental door locks.
Sticky/malfunctioning door locks flip the switch for more than just the claustrophobic. They are a major safety issue, and often a complex fix.

– Bath or shower snafus.
This is a crapshoot, as some prefer tubs (parents of small children), others showers. If you’re missing one or the other, consider a switch/addition.

– Lilliputian closets.
Lots of buyers focus on closets. If closets are small, declutter and move items off-site to achieve a roomier feel, or hire a contractor to extend.

Don’t just survive. Thrive. Find the tips and tools you need to cinch sales with the help of Properties Online today.

Getting Started Can Sometimes Be the Toughest Part about a Business. Here are Some Tips!

Common Video Marketing Assumptions and How They’re Costing You

Everybody and their grandma knows video is the wave of the future on the Internet. If you’re pretending it’s not, because you’re afraid it’s too time consuming or too expensive, you’re making assumptions – and they’re going to cost you…

Here’s What You Really Need to Know about Video Real Estate Marketing:

– It’s not time-consuming.
Given the right video building tool, you can create a professional-quality video in just minutes!

– It’s not expensive.
In fact, this service is FREE with most Properties Online products.

– Getting started is the hard part.
Getting started is the biggest obstacle preventing most agents from taking advantage of video usage in real estate marketing, mostly due to misplaced fears and assumptions. It’s not as hard as you’re making it. Really. (Remember that first smartphone?)

– You have everything you need in your pocket/purse.
A decent smartphone (iPhone/Galaxy) is all you need for quality photography/video footage. Video apps are free. A camera rig (tripod) is optional.

– You’re not recreating The Grapes of Wrath.
The best videos are professional-looking, short, and to-the-point, including only must-have information. This significantly shrinks camera duties. If you’re not sure what to do, performing a few quick YouTube searches for real estate videos will net tons of ideas.

– Video is integral to marketing success.
If you want your marketing efforts to earn you an actual return, you cannot hide from modern marketing and sales. You must embrace changes, pay attention to them, and be the first to seize these opportunities. Differentiate yourself from the ever-growing competition, build your brand and stand out as a leader in the market.

– It’s no gimmick.
Those with addresses pop-up on the first-page of Google, boosting exposure. Viewers spend 100% longer on these video pages, retaining 95% of the message (versus 10% with text), and sharing 1,200% more often.

Are you watching the video bandwagon go by? Up your real estate marketing game with Properties Online today.

Throwback: Why Classic Communication Skills Give You a Marketing Edge

Stand Out From The Crowd

Hate the constant texting, tweeting, posting, and annoying constant digital interruptions in today’s real estate marketing world? Be true to yourself – and your customers – by taking a few steps back to your snail mail roots. Really. It can work for you. #DigitalFatigue

Yes, Tech Can Better Your Biz, But Its’s Not the End-All, Be-All
Because clients yearn to work with someone genuine, honest, and authentic, some of your favored forms of dated communication can make you memorable and unique, giving you an edge against a flock of smartphone sheep. While staying up on industry trends in tech is advisable, getting back to basics and flaunting your social skills (while today’s internet encrusted generation rapidly sheds theirs), can help you become a big bad business wolf.

Hello? Is there Anybody Out There?
Lost in a sea of emojis and hashtags, and hiding behind digital screens rather than engaging in up-front conversations, society’s social skills are waning. People skills, such as impersonal, typo-ridden texts, common courtesy, and stellar customer service seem to be living in the past. (Let’s face it folks, great people skills are on the endangered list.)

Fostering Etiquette & People Skills
In a crowded industry with strong competition, rise above the digital detritus with:

• Listening
As in – more than you speak. This will net you sales-winning client goals/motivations.

• Common Courtesy
Call/text if you’re running late or canceling a listing showing. (Busy, tired people are working to structure their day around you.) Use phone and digital auto-responders to denote absences. Don’t respond in haste or anger. And always be kind.

• Authenticity
Only empathize if you ‘get it.’ Be honest and unafraid of ‘I don’t knows’(and research).

• Send Thank You Notes
For everything. Old-fashioned courtesy and communication will get-it everytime. (Wow! You know cursive!)

Do you have the right blend of digital and old-school real estate marketing flair to stand out in the crowd? Get ahead with Properties Online today.

Prepare Your Company To Take Advantage of the Latest Technology and Boost Sales!

Why Cheaping Out on Videos Will/Could Cost You

Are you afraid that video usage in real estate marketing will cost you dearly? Are you resorting to budget video ‘solutions’ like the ones you send to friends and family from your iPhone? Sending videos using popular messaging mediums could cause your reputation to self-destruct. Luckily, there are ways to produce affordable, quality videos without the need for an over-the-top budget.

Quality Caveats
Too often, brokerages and agents mix up the importance of quality with quantity. Longer does not equate to better. This mistake could hit you in the wallet (or career) and today’s grab-and-go generation will look elsewhere.

Worse, poor quality hits your brand in the bread basket. 62% of consumers get negative impressions of a brand after a low-quality video experience. Professional video outperforms user-generated content by 60% in vital metrics (views, clicks, shares, likes, etc.).

Social Misapprehensions
Agents/brokers also commonly underestimate the importance of quality video use in real estate marketing when they’re posting on social media. Social doesn’t mean you can get away with the video production equivalent of breaking out the sweatpants.

Professional video boasts a 1200% increase in engagement on social media compared to text/images alone. That’s why social giant Facebook figured out the importance of video so quickly and has heavily invested in video – what about you?

Affordable Solutions
True custom video can be pricey, ranging in the $500-10,000+ range, and is obviously not an option for everyone. However semi-custom is an affordable solution, offering quality video at a scale with prices in the $10-30+ range. They also make production easy: Inject content and personalize it with branding and a call-to-action, and you’re done!

Also, the return-on-investment is amazing: boosting lead conversion with email campaign compatibility, digital marketing on YouTube, social, websites and blogs, and more.

Looking for an affordable solution to producing quality real estate videos? PropertiesOnline has you covered. Learn more about our effective and easy-to-use video builder tool today.