Posts Tagged as Marketing Trends to Watch

The Top Technology Trends in Real Estate Marketing and Selling to Watch in 2018

What cutting-edge technologies have made their way into the ‘real world’ of real estate marketing? These new tools are expected to change the rules of the real estate world in 2018:

Artificial Intelligence (AI)
AI-powered ‘chatbots’ are expected to step-in as a solution to the time demands on today’s agents, whose mobile, instant-access prospects don’t want to wait. Affordable, AI ‘employees’ will provide attentive care, automating discussions and rapidly responding to agents’ preponderance of time-consuming daily questions, freeing-up time for real-world opportunities.

Drones
With 90% of home buyers relying on the Internet to find homes, drones are turning out to be the single most influential technology to enter the real estate arena since the Internet, providing the dramatic camera photography necessary for sales-grabbing video tours. Sweeping shots with these flying cameras allow for ‘virtual open houses,’ reducing the need for time-consuming in-person tours.

Mobile Devices
Agents who succeed in capturing the mobile market will have it made in spades. Phone-friendly Millennials and Gen-Y-ers represent the largest portion of the home-buying segment. Fast, mobile-ready responses of listing information and documentation is key to capturing this market, who spends more time on their phones than other age groups.

Big Data
It’s no surprise that real estate data represents a treasure trove for agents, providing customer insight, highlighting key market trends, and boosting transparency. Available via the cloud, sales prices, demographics and other market data can streamline listing and buying processes. Sourcing customer data likewise provides opportunities for the prompt delivery of targeted real estate marketing.

Bitcoin
With values surpassing expectations, Bitcoin is helping redefine how money is exchanged in real estate. Those that stretch their comfort zone here will gain a competitive edge as alternate funding methods grow in popularity. Look for more on ‘blockchain tech’ in the coming year.

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