Posts Tagged as Marketing Video Tips

Your brand, more than a logo.

Video Usage in Real Estate, the Stats Are In

The stats are in on real estate video marketing – and they’re shocking, to say the least. What do the numbers reveal?

– 85% of buyers and sellers want to work with a real estate pro who uses real estate video marketing.
– Homes with listing videos get 4-times the inquiries of those without.
– Adding a video to emails doubles click-through rates and drops opt-outs 75%.

How to Cash-In
It’s easy and affordable to take your listing photos and turn them into a video – or take your own video footage as part of listing photography services. Whether you have limited time or are on a limited budget, Properties Online has you covered. Free with your Single Property Website subscription from Properties Online, take advantage of our free video builder tool, creating video marketing collateral online in just minutes.

– Property Videos
70% of home shoppers rely on listing videos to tour the inside of homes.

– Community Videos
86% of buyers look to video marketing collateral to research the features and benefits of a particular community. ‘Evergreen content,’ once created, these community videos can be put to use again-and-again.

– Combination Listing & Community Videos
Short on funds? This combination will gain the attention of buyers – and snag those on the lookout for area details. A marketing 2-for-1!

Agent Videos
Find an agent searches are increasing 46% year-over-year.

BOGO Specials

– Syndication
With Properties Online video builder services, your footage automatically syndicates to YouTube, the top video research destination for home buyers. A primary factor in Google search rankings, this syndication earns you a top spot in search results when optimized with search friendly keywords and tags on your YouTube channel.

– MLS Compatibility
Non-branded, IDX-compliant version included!

– Share Potential
Post on social media or embed on your website/blog with ease.

Lights! Camera! Action! Real estate video marketing puts your skills under the spotlight. Put it to work for you with the help of PropertiesOnline today.

SEO Tips for Optimizing YouTube Real Estate Videos

Easy Steps to Creating Your First Real Estate Interview Video for Marketing

Listing videos are easy for most agents to dive into. Interview videos, however, can make some break out in a cold sweat. Rest assured, whether you’re camera shy or a natural in the spotlight, it’s possible to quickly add a winning interview video to your real estate video marketing arsenal.

Why an Interview Video?
Interview videos are faster to compile than memorized, scripted videos, requiring minimal prep and delivering footage with a more genuine feel.

Steps to Success:

1. Plan Your Narrative.
– We’re here with area realtor, specializing in _________. What’s your name?
– How long have you been in real estate?
– Is this a full-time occupation?
– Do you have any specialty designations/certifications/education? (NAR, CRS, ABR, SRES)
– What (specialty) services do you provide?
– What are your favorite home marketing approaches? (Social networking. YouTube listing video. SMS/text lead capture.)
– Do you have a philosophy/key to success in your specialty? (Staging. Great photography.)
– What do you feel sets you apart from other agents? (Knowledge. Marketing flexibility.)
– How many listings do you typically have on the market?
– How many sold last year?
– How long does it take listings to sell?
– Any expert advice for the current market?
– Give your name, inviting customers to contact you to learn more.

2. Enlist Help.
Enlist on or off-camera help for asking the interview questions.

3. Shoot.
Answer the spoken questions (any pauses and ‘ums’ and ‘likes’ can be edited out later).

4. Submit to Properties Online for Fast, Easy Production.
Our video builder tool makes short work of interview video compilation and editing, producing a professional HD-quality video in just minutes. Simply upload your real estate video marketing footage, and you’ll be on your way to syndicating your video footage to YouTube, your website and social marketing arenas.

Are you taking advantage of all of the available real estate video marketing possibilities at your disposal? Boost your online presence with the help of Properties Online today.

Tips for Using Music in Your Real Estate Videos

Professionals are increasingly turning to real estate video marketing to showcase listings. However faux pas abound, from shoddy photos and footage, to irritating, offensive background music that sends potential clients screaming (while covering their ears) in the opposite direction. In today’s video marketing tips, we’re going to look closer at the latter, lending an ear to learning about music selection…

(Don’t) Play that Funky Music
Instead of Dick Clark’s top 40 countdown hits, real estate video marketing should take advantage of instrumental music tracks that set a warm, relaxed tone, engaging the listener, but not overpowering the message (the home listing). Recognizable tunes that have the viewer singing/humming along shift attention from the home to the music, which is not where you want to be. Match your selection to the pace/content of listing video content to add interest, keeping prospects engrossed in the experience.

What About a Voice-Over?
Most videos don’t need a voice track at all. A simple text cue of home features works better, especially with regionally-specific accents (Texas, Tennessee, New York, New England).

Jam-Free Music Access
To avoid legal hoopla (legal action and fines), look to ‘royalty-free’ music. With royalty-free music, you pay one set price, and can use it over-and-over (separately on videos, website, blogs/vlogs) at no additional cost. Watch out for music that’s not royalty-free, or you’ll be forking over every time someone clicks on your video link.

Where to Find Music to Sway Customers
Virtuets, the latest video builder tool from Properties Online, offers a host of royalty-free music for your selection. This service is free with most of our products. Prefer to do-it-yourself, or looking for a wider selection? YouTube also provides free, royalty-free music to account holders. For a small fee, sites like Pond5 and AudioMicro.com also offer realty-specific options.

Sway customers with winning real estate video marketing tips. Set yourself on the path to success with the help of PropertiesOnline today.